Strength Of Intent To Return May Be Stronger Predictor Of Return Than Even Enjoyment Of Experience

I recently received an email which directed me to a 2021 study funded by the Wallace Foundation called, What They Say And What They Do which essentially looked at whether people who say they will return to a venue actually do.

Bottom line is yes, the more strongly people express a desire to return, the more likely they are to return. However, as with everything, there are some interesting nuances.

A couple disclaimers, most of which appear right at the start of the presentation. First, this research was conducted pre-Covid. Second, the three organizations that participated were “large, well-established in their discipline and predominantly white.” (Goodman Theatre, Lyric Opera, both in Chicago and Pacific Northwest Ballet in Seattle.) So your mileage may vary.

The study was conducted across the 2014-2019 seasons. Single ticket buyers were surveyed about their interest in returning and then the organizations cross referenced that data with whether the people actually purchased again. The presentation also notes that people who fill out surveys are already engaged with the organization and therefore more inclined to return. Certainly there were many who didn’t fill out the survey that may have returned. I also wondered how many may have returned where a different family member purchased the tickets and used a different email or mailing address that might have been missed.

The finding was that the stronger people expressed their interest in returning on a Likert scale, the more likely they were to return – 49% of single ticket buyers responding as “definitely” and 31% responding “probably” returned within two years. Interestingly, while enjoyment and overall experience were also associated with an actual return, these factors weren’t as strong a predictor of return as stated intent to return.

Based on these responses, the Goodman Theater focused more expensive marketing efforts on those responding they would definitely return and experienced a higher return with that group.

While those 65 and older had slightly higher rates of return, the relation between strength of stated intent to return with an actual return held true across all age groups.

What I really found interesting was that what people said they did or didn’t like was the same whether they returned or not.  The presentation has charts which show responses to enjoyment of the performance and quality of  experience don’t vary a lot between those who do and don’t return. But the word clouds generated from the comments really illustrate how little difference positive and negative elements factored in to whether people returned or not.

I have seen a number of studies saying if you can only ask one question on a survey, it should be whether you would recommend an experience to a friend. Whether you will return yourself seems closely related to that question. While this data is definitely limited, there are hints that stated willingness to return may be a strong indicator that someone will.

Another Effort At Efficiently Crunching 990 Data

Thanks to the Non-Profit Law Blog’s weekly curated link list, I learned that there is a new collaborative working on a way to provide a clearinghouse for raw, clean, and standardized nonprofit tax data gathered from Form 990 filings.

While that may not sound like it is relevant to your daily life at all, being able to easily access that day will make researching non-profits much easier, hopefully resulting in data which will support better decision making.

Drew McManus painstakingly extracted data from 990 filings from 2005 to 2022 for his annual Orchestra Compensation Report project on Adaptistration. He would frequently grumble about the fact that the data was not available in a machine readable format that would make that data so much easier to process and shift through. If I recall correctly, his go to source was the Pro Publica Non Profit Explorer which is contributing their data to this new clearinghouse.

Having good data about things like compensation can help advance equity and inclusion goals. The Association of Performing Arts Professionals (APAP) is engaged in an Art Compensation Project for some of these very reasons.

Better data crunching capabilities can also facilitate the study of differences by region and discipline for revenues, expenses, impact of private vs. public & government based grant making, etc.

Given that there have been so many groups who have attempted to serve as a clearinghouse for 990 data, the biggest question perhaps is whether this new collaboration can make it work better than in the past.

You’re Not Hiring Them To Fit In

There was a short piece in Fast Company today that discusses hiring employees in similar terms to what is required to broaden and diversify audiences – You have to hire for the company culture you want rather than hiring someone to fit existing work culture.  Basically, you can’t expect the changes you want to happen by forcing new hires to conform and fit in. Effort needs to be made to support and acknowledge the change new hires are bringing to the organization. (my emphasis)

I’ve found that companies genuinely committed to improving their workplace cultures also have another set of priorities. They look for candidates with a proven record of curiosity, innovation, and making change inside organizations.

[…]

To attract changemakers, organizations should demonstrate a genuine commitment to fostering this kind of internal innovation. In company events and full staff meetings, highlight employees who have called out problems, suggested solutions, and improved how the organization operates. One company even rewards employees for making new and interesting mistakes, showing that it supports employees taking risks and trying out new things.

Committing to changing organizational culture needs full investment because it is the right thing to do rather than the thing people expect the organization to do. It has been noted that a lot of the diversity and equity leader hires that occurred in the wave after the George Floyd protests have started to disappear, frequently due to the lack of internal support and delegated authority provided to those hired. Companies would loudly announce their commitment to change, but because there was no accountability, layoffs and resignations followed.

August Wilson Biography Causing Some Buzz

The Atlantic recently ran a piece by Imani Perry reviewing a biography of playwright August Wilson by Patti Hartigan. The book has been getting a lot of notice over the last few weeks. This is one of many reviews.

To some extent Wilson’s story is not unexpected or surprising. A child voracious for knowledge who is poorly served by the education system. A playwright who struggles to get his work seen because audiences aren’t interested in the stories he wants to tell. When he does become successful, he feels the conflict between staying true versus selling out and is criticized for making white audiences feel uncomfortable, but not pushing so far as to cause them not to see his plays.

It was interesting to read that Wilson and his collaborators may have among the first to pioneer using regional theaters to develop works before moving them to Broadway.

Not least, Richards took on the challenge of attracting a producer. “Serious plays concerning minorities … are not considered a good risk,” he observed,…Together, Richards and Wilson came up with an unusual strategy, and in the process helped inaugurate a new and closer relationship between commercial and nonprofit theater in America. Work was first staged in regional theaters, which were free of Broadway’s commercial pressures and able to take chances, and Wilson got the kind of “long development process” he knew he needed, revising tirelessly in rehearsals and in reaction to performances.

His 1987 play, Fences, was the one he liked the least and felt he had compromised on to please audiences and critics. It was Robert Brustein who was among those who criticized Wislon most strongly and suggested Wilson was being too polite with audiences.

“Brustein implied that Wilson’s work in general was calibrated to elicit white guilt without jeopardizing white acceptance. Any Black artist who has acquired a modicum of mainstream acclaim while sustaining a sincere interest in Black life knows this kind of criticism intimately. Wilson’s experience is an aching reminder that no amount of professional stature insulates one from it. In fact, quite the contrary.”

Fewer Non-Profits Engaging In Lobbying Advocacy Than 20 Years Ago

According to a story on the Associated Press, fewer non-profits are engaging in lobbying efforts than 20 years ago. The Independent Sector had commissioned a study that found less than 1/3 of organizations engaged in lobbying over the last five years versus nearly 3/4  of organizations in 2000. Given that there was a lot of advocacy for Covid funding, these results make me wonder if more people weren’t engaged in lobbying in the last five years and didn’t consider what they were doing to be lobbying or if fewer entities did a lot of the heavy lifting versus twenty years ago.

The survey results do seem to indicate organizations are unaware of lobbying rules or uncomfortable with engaging in lobbying and lack the resources to participate.

And even though nonprofits work on a range of issues that are affected by policy choices, such as funding for the arts and science and policies on hot-button issues like abortion and gun control, less than one-third of nonprofits said they were well-versed in how to legally conduct advocacy campaigns and how much lobbying they were permitted to do. Twenty years ago more than half knew the rules, the survey found.

[…]

Holding nonprofits back, Watkins said, was a lack of money to hire full-time staff with policy expertise and fear that taking part in debates on policy matters or providing voters with nonpartisan voting guides would put their nonprofit status in jeopardy.

Independent Sector plans to conduct studies to dig deeper into the reasons for the decline, but experts said many nonprofits don’t have the money to engage in policy debates. And some organizations may fear taking public stances on issues, given the heated political environment.

Sticking their necks out could make them targets of political opponents, they said.

 

A number of survey responses seemed to indicate people were concerned about running afoul IRS rules that prohibit investing a substantial amount of time and resources into lobbying. Substantial is apparently a much higher bar than people realize, though obviously the term leaves a considerable amount of gray area open to interpretation.

While Gorovitz allowed that the IRS regulations on nonprofit advocacy can be confusing, the guidance provided by the agency, he said, is often misunderstood.

“It does not mean ‘don’t lobby,’” he said. “It means lobby. It’s an express invitation in the tax code that says you can lobby.”

Broadway Books Babysitters To Bolster Attendance

Ken Davenport recently posted that the Broadway Production of Here Lies Love was working on lowering barriers to attendance by offering babysitting during four upcoming performances.

“Here Lies Love” has teamed up with the Parent Artist Advocacy League (PAAL), Broadway Babysitters and Open Jar Studios to offer free childcare services at the Sept. 23 matinée as well as three additional dates to be announced. Any ticket holder for the Sept. 23 performance is eligible to sign up for the complimentary benefit.

[…]

“After years of partnering with Off-Broadway and regional theaters to offer caregiver support, the historical significance of ‘Here Lies Love’ being the first Broadway show to offer ethical, accessible childcare to their caregiver theater patrons is not only incredibly exciting, but long awaited by our team,” said a representative of Broadway Babysitters in a statement.

As you may have noted in the quote above, other venues had been partnering with Broadway Babysitters, which is based in and around NYC and Chicago, to provide childcare in conjunction with performances. The PAAL website notes the off-Broadway show, “Mary Gets Hers” will be offering babysitting for the September 30 performance.

This reminded me of a post I did in 2009 on a company called Sitters Studio which employed performing and visual artists to provide childcare in a manner similar to Broadway Babysitters. I received a database error when trying to visit their website so I am not sure if they are still in business or suffering technical difficulties.

Will Dwindling Supply Of Trained Piano Tuners Also Threaten Arts Orgs

Caught a timely article from The Guardian about the dwindling number of piano tuners in Australia. I am fairly certain arts and cultural organizations in other countries are having a similar experience when trying to schedule piano tuners. Personally, I have been in a situation where we had a choice of two-three tuners which dwindled to one that lives a two hour drive away and covers a large geographic area.

I am not sure what the situation is in the US and other countries, but people interviewed for the article note that there aren’t a lot of training programs in the country and a lack of effort to make people aware that training opportunities exist. It isn’t a profession that is entered lightly.

“People think, ‘I’ll learn to tune a piano, I’ll do it in a year and that’s it’, but no, it takes 10 years to learn how to tune a piano, and 20 years to master it,” Kinney says.

The training takes even longer for piano technicians who do broader work on repairing and refurbishing pianos. Tuning can only do so much before the instrument needs a major overhaul.

By “good tuners”, Kinney means piano technicians. These are people who have undergone a year of training as piano tuners before developing their skills at international piano factories or with mentors, learning action regulation, voicing, diagnosis and complex problem solving.

[…]

When Scott Davie, an Australian concert pianist, has toured through Australia, he’s played regional shows where the pianos had been tuned but not properly maintained. When this is the case, he must work hard to alter the way he plays to finish the show.

“I’d be remembering which notes are going out of tune and which notes are really badly out of tune, and leaving them out of chords or trying to play them so softly that you couldn’t hear them,” he says. “But it gets to a point where it sounds horrible, if a piano is really starting to break down.”

This article made me think–we are hearing about all the arts organizations that are closing or having a difficult time, but there are other elements of the infrastructure that are probably being overlooked that may cause on going issues as well.

Give A Kid A Culture Voucher And They Buy Books As Well As Experiences

I have been keeping an eye on the cultural voucher programs various European countries employ to encourage young people to get out and engage in different experiences. The program differ in detail. There are some that provide rail passes to allow people to explore different geographic areas, including outside their own countries. Others are focused on arts and cultural experiences within the country.  I have written about Germany’s KulturPass before, but I recently caught a story about the most recent round of the program.

According to a recent article, as of August 9, in terms of units purchased since this year’s KulturPass program began on June 14, books and other printed materials have lead the way by far.  Then cinema tickets, concerts and theater, museums and parks, musical instruments, audio media and then sheet music.  In all, about 200,000 units have been purchased in the last two months. About 136,000 German 18 year olds have activated the passes worth €200 (US$219)

In terms of amount spent, concerts and theater lead the way given the greater cost. “….at something around or above €12 million (US$13.2); books follow with so €11 million (US$12.7 million); and cinema tickets follow in third place with €461,000 or more (US$505,900).”

Lest you think Germans are particularly bookish with 49% of voucher funds being used to purchase tomes, Italy has seen similar results with their pass.

“…Italy’s corresponding “18App”—the original “culture voucher” for young citizens in Europe. There, in 2021 specifically, the publishers association reported that 18-year-old Italians were spending 80 percent of their €500 vouchers on books during January and February of that year.”

Obviously, there may be differences in the design and implementation of the pass in Italy that encouraged larger purchases of books. The fact these numbers come from a period 10 months into the Covid pandemic when there were reduced opportunities for other activities likely influences the numbers as well. However, these programs are good examples of a tool to provide bottom up funding to provide a little stimulation to arts and culture organizations.

When Trying To Break Boundaries Threatens To Break Your Spirit

Last week on the Association of Performing Arts Professional’s (APAP) podcast, Emily Isaacson of Classical Uprising talked about some of the frustrating experiences she has had trying to advance her goal of changing the context through which classical music is viewed and experienced.

One of the biggest impediments she has experienced was the view that she isn’t a serious artists because she is a woman and a mother. She shared, apparently for the first time publicly, that a family friend whom she had known since she was a child asked her to partner on creating a music festival, but when they got together to plan their second season, he dismissed her efforts and professionalism.

“He started to call me randomly to tell me that I would never be taken seriously as a musician that because I was a mom, I was distracted that if I thought that my degrees were worth anything, I was kidding myself because real musicians don’t care about degrees,. That I made, I was making a fool of myself on the podium.”

She said the conversation got a lot worse from there. She said she has run up against similar sentiments regarding other programming she has done:

So people wanna label me as a woman conductor, and that’s my whole soapbox. The other thing is they say, “Oh, well, the fact that she wants to do, you know, Hayden’s creation in a park must mean that she’s really not that sophisticated a musician. She’s doing it differently because she can’t hang with the big boys and the old club and you know, this, that, and the other thing.”

Or like, “Oh, isn’t it cute that she wants to do things that are not just four kids, but intergenerational because she’s a mom and so focused on being a mommy and mommy music”, …

I’m advocating for a different way of presenting and producing classical music, so that it is more social and more interactive and more casual, in the way that actually it was originally conceived.

The other thing she says she runs into is the echo chamber type thinking among different organizations. She talks about how when she attended the 2023 APAP conference, she struck up a conversation with the representative of an organization promoting a Breaking Boundaries series. She was somewhat disappointed to learn that their concept of breaking boundaries was presenting works by female composers one year and works by minority composers the next year. This essentially mirrored what so many other orchestra organizations were doing.

I’m good quick on my feet, so I pivoted and I was like, “Another way that you could think about like pushing boundaries, is by thinking about like who we’re performing for, how we’re performing and what, what are the things that we include in the performance that make people feel either included to be there or more connected to the music than they did before?” And I start giving examples from my programs about, doing Flight of the Bumble Beer where you do music flights alongside five-ounce pours of beer or doing Bach Bends Yoga.

Like really, here’s some like con this is not lofty ideas. Here’s some concrete ideas and this person could just not understand what I was talking about. That was so frustrating for me because it made me realize that the national conversation and the conversation that I’m trying to have is just ships passing in the night…

You can listen to the podcast or read the transcript to learn more. Isaacson starts the episode so her story is easy to find.

Is Bottom Up Funding Of The Arts The Next Business Model?

There was another editorial about how the arts should be funded that is getting a lot of notice this week. You may recall I had posted about Isaac Butler’s editorial in the NY Times a couple weeks ago calling for greater public funding of the arts.  This week novelist, playwright and screenwriter Monica Byrne advocated for a bottom up funding model in the Washington Post.

She notes that the artists often get short shrift when it comes to attention and funding. When organizations get funded, it is often administrators and buildings which benefit before the artists do. She doesn’t specifically call for increased federal funding. Given that the culture wars of the 80s basically ended NEA funding of individual artists, that is probably a non-starter. Instead, she is advocating for the creation of works to be driven by artists who decide where to site their performances rather than the venue deciding what they want to do and then contracting artists.

For theater, as we know it, to have any future at all, a new economic model must take its place, founded on a simple principle: fund artists directly. Then let the artists produce their own work, rent their own venues and pay their own collaborators.

[…]

It’s true that scaling down would mean prioritizing certain kinds of theater over others. But this is the case in every era: Some aesthetics thrive while others die out. Instead of a world in which you pay astronomical prices to see another tired revival from the mezzanine, imagine there are a dozen theater cells in your area, performing new work in backyards and parks and city squares and empty storefronts. Art that is fresh, fluid, immediate, accessible and affordable — to make and to see — all because we collectively decided to fund the artists directly.

Is there any place for existing nonprofit theaters in this model? Sure. Reshape them into direct granting agencies and public resources somewhat like libraries, offering artists and companies production slots on a lottery basis…It would also mean that existing artistic directors understand that, not only are they not the ordained curators of culture, they are only useful to the art form insofar they serve artists — the creators of the form.

Anyone have any thoughts on this? The idea of turning theaters into public resources like libraries is interesting on paper. If non-profits were in a place to provide advice and support about audience cultivation and marketing practices attuned to the local conditions, that could be a valuable resource. Though my concern would be that we might end up having the same conversations we currently are about funders having priorities that are out of synch with the changing needs of the operating environment. It may not start out that way, but I could see things creeping toward “arts need to be run like a business” as staff turned over, etc.

What Donors Want Vs. Org Capacity To Provide

Today Margy Waller posted a link to an opinion piece from the Chronicle of Philanthropy with that comment that the piece was not satire. While the piece was apparently posted in June, a version of it appeared in print last week.  Yesterday Vu Le made a post that was indeed satire as it poked fun at the opinion piece without naming it directly. I just happened to see both pieces within minutes of each other.

In the original, Why I Stopped Donating to Your Organization Theodore Wagenaar makes various criticisms about how slowly organizations respond and acknowledge donations. In one case, he suggests an email immediately upon receipt. He also says groups are slow to respond when asked about how money will be used.

In his post, Why I’m no longer donating to your no-good, very bad nonprofit, Vu Le basically says given the lack of resources and personnel, effectively delivering services to those in need and handling donor communications and paperwork are close to mutually exclusive.

I have been very disappointed to say the least. Some nonprofits don’t respond at all. Some wait excessively long periods of time before getting back to me. One time I had to wait a whole month like an animal for a handwritten thank-you note. Another organization received a huge grant from another donor, and I expected them to know immediately how that money would affect their operations, and more importantly, how it would affect me.

[…]

Be prompt in your responses: Whenever you get a donation, make sure to immediately stop whatever you’re doing, such as helping a child find food during the summer or saving democracy or whatever your mission is, and make sure the donor feel properly thanked.

[…]

Be transparent how you use donations: Every donor has a right to know down to the penny how and when their money was used and toward what end. What percentage of my donation was used on electricity? Did some of this money go to staff pay? If so, which staff, how much, and what did they spend this portion of their wages on? I hope it’s not caviar or fancy CD players, because I don’t want my money going to those things.

That first paragraph above was in response to the following in Wagenaar’s piece:

For example, one of the organizations I support received a multimillion-dollar donation from MacKenzie Scott. I expected some information about the award and how the organization would use it. I wanted to know if I should redirect or reduce my contribution to ensure it did the most good or went where the need was greater, but nothing materialized. I contacted the director but never heard back.

Six months later, I shared my disappointment with the director and said I would temporarily stop donating. That led to a discussion about the reasons for the delay, why it was important to share this information with donors, and a resumption of my support. Had I not followed up, I would have likely stopped donating.

The next few parts of Le’s post that I quoted seem aligned with this:

Be transparent about where donations go. Donors want to hear how their funds will be used. Share immediate plans for the donation when it’s received, and later explain where it ended up and the impact it had. This might include information such as the number of meals delivered, types of assistance provided, how many schools received funding, and more…

I fund several college scholarships for low-income students. I want to know who received the scholarships and the amounts. I don’t want my donation to displace financial aid that the college would have already given. I’d rather my money provided additional aid beyond what the school allots, and I’ll donate more to scholarships that do that. I cannot, however, make that decision if the colleges don’t supply the relevant data.

Clearly, Wagenaar is deeply invested and engaged in making sure the funds he provides are being used to degree he feels is effective. He wants a degree of granularity that other people would flip past in an annual report. Some of his concerns have some validity. A lot of state lotteries were sold to citizens as supporting education, but the reality turned out to be that the lottery funds replaced what the state legislature was providing rather than being on top of state funding. He seems to have similar concerns regarding scholarships. Similarly, some non-profits are really organized in sending out their appeals on time, but aren’t as diligent with the follow up communications, even after a significant time has past.

But as Vu Le suggests, organizations don’t often know exactly how they will employ funds the moment they come in and often have a broader view of how the funds can best advance the organization’s work than donors do. As a student, yes I would have loved to have more scholarship money on top of what the school was providing. But the school can see an opportunity to provide funding for an additional person they couldn’t have before.

Tyger Tyger, Burning Bright

There was an interesting and rather lengthy article in the Chronicle of Higher Education last week about the puppetry program at West Virginia University. It is apparently one of the few degree programs in puppetry in the country. As you might imagine, it is in danger of being shutdown.

The article notes that while puppetry is held in high regard in many cultures, it is considered low culture and content for children in the U.S.

In Indonesia, wayang kulit, or shadow-puppet shows, would stretch from night until dawn, illuminated by oil lamps. In Japan’s Bunraku theater, which originated in the 17th century, apprentices toiled for 10 years to master manipulating just the feet of dignified puppets.

Yet is appears in more sophisticated content evoking delight from mass audiences:

That perception has staying power, even in the midst of a multidecade renaissance. The Lion King and its dazzling animal puppets became the highest-grossing Broadway musical of all time. The internet erupted when it first saw Baby Yoda, who is brought to life in the television series The Mandalorian, in part, by a puppet.

[…]

Puppetry abounds. And yet it remains peripheral. Puppet theater has “never fully established a fixed role for itself in contemporary American society,” writes John Bell, a prolific puppet scholar, in his 2000 book Strings, Hands, Shadows: A Modern Puppet History. It “has had to constantly reinvent itself in order to survive.”

Of course there is also the recent production of Life of Pi that also uses life sized puppetry rather effectively. I saw this video of a lecture using the tiger puppet from the production on Reddit a few months ago. In some respects it is a more effective illustration of the work that went into the show than some of the promotional videos the production put out. Even though people can clearly see the three people manipulating the puppet within arm’s reach, the coordination and motion study the team invested sends people scurrying back.

California Politicians Ask T. Swift To Postpone Shows In Solidarity With Union Strike

Via the CityLab newsletter, Politico recently reported that the Lt. Governor of California, Eleni Kounalakis, was among a number of politicians calling upon Taylor Swift to postpone her shows in Los Angeles to stand in solidarity with hotel workers who are striking for better pay and working conditions.

In the open letter to Swift, Kounalakis and the others wrote that the tour makes area hotels lots of money — with Los Angeles area businesses “doubling and tripling what they charge because you are coming.”

At the same time, the group wrote, many hotel housekeepers and other workers in the region can’t afford to live close to their jobs and some sleep in their cars and risk losing their homes.

“Hotel workers are fighting for their lives. They are fighting for a living wage. They have gone on strike. Now, they are asking for your support,” they wrote. “Speak Now! Stand with hotel workers and postpone your concerts.”

I have a lot of mixed thoughts about this just in terms of how responsive politicians are when the arts and culture sector lobbies for their support. How big and influential you need to be for politicians to pay attention to you. I also wonder how serious the politicians may be in making this request. Are they just posturing to make political points or are they really resolved to bear the consequences if Swift does decide to postpone the shows, potentially raising the ire of fans, but also other workers and companies that stand to benefit economically from the concerts. Apparently the tour has been paying out bonuses to the tour crew.

I am not saying that the striking hotel workers aren’t worthy of support.  It would definitely have a huge impact on behalf of the union and draw attention to their cause. It just feels like a cynical attempt to score points given that it is pretty safe bet that the shows will go on regardless of how loudly they request their postponement.

NYC TKTS Booth Turns 50

On June 25, the TKTS booth in Times Square turned 50. I have written about some precursors to the discount ticketing booth The whole history is pretty fascinating, especially if you view it in the continuum of online ticket resellers.

The AP ran a story about the history of the booth. The recent $18 million renovation in 2008 resulted in the slick, glass enclosed booth with the amphitheater like seating area. However, the original booth was an abandoned trailer donated by NYC Parks Department placed with the goal of stabilizing the seedy neighborhood. I remember that original booth…and the seedy neighborhood.

Mayers and Schiff were given just $5,000 for the capital budget, and they rented scaffolding to go around the booth. They wove a translucent plastic fabric with the iconic logo among the bars and clamped spotlights on the frame.

[…]

They thought it would stay up for a year or two, at best. Instead, it won design awards and lasted decades. Their influence can be seen in the abbreviated, vowel-less apps and company titles of today — Flickr to Unbxd and DNCE.

I get a kick out of the idea that this cobbled together structure won design awards.

If you have been to Times Square recently you know it is the riotous center of activity with costumed characters available for paid selfies and people urging you to buy tickets to specific shows. The atmosphere can tend to be a little off-putting. However, the TKTS staff are not permitted to advocate for a specific show, but instead can make recommendations of multiple shows based on the genre of show you might like to see. Or you can ask other folks in line for recommendations since it can take up to 45 minutes to get through the line.