Stuff To Ponder: New Standard Discount Category

I had some additional thoughts regarding the article by Alex Tabbarok I cited yesterday that I didn’t include for fear it would get lost in the entry.

Noting out how oriented toward higher education our society is, Tabbarok observes,

“College students even get discounts at the movie theater; when was the last time you saw a discount for an electrical apprentice?”

It occurred to me that extending a discount to trade apprentices might provide a continuous but subtle message that the arts are for everyone, not just the educated elite.

Obviously, this needs to be supported by programming and an attendance experience that isn’t intimidating. But I wondered if the passive act of providing a discount to laborers might succeed where active claims of the arts being for everyone have come up short.

You may not get many actual apprentices attending, but the act of publicizing the discount may contribute to a shifting perception of your organization.

About Joe Patti

I have been writing Butts in the Seats (BitS) on topics of arts and cultural administration since 2004 (yikes!). Given the ever evolving concerns facing the sector, I have yet to exhaust the available subject matter. In addition to BitS, I am a founding contributor to the ArtsHacker ( website where I focus on topics related to boards, law, governance, policy and practice.

I am also an evangelist for the effort to Build Public Will For Arts and Culture being helmed by Arts Midwest and the Metropolitan Group. (

I am currently the Director of the Grand Opera House in Macon, GA.

Among the things I am most proud are having produced an opera in the Hawaiian language and a dance drama about Hawaii's snow goddess Poli'ahu while working as a Theater Manager in Hawaii. Though there are many more highlights than there is space here to list.


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