I had some additional thoughts regarding the article by Alex Tabbarok I cited yesterday that I didn’t include for fear it would get lost in the entry.

Noting out how oriented toward higher education our society is, Tabbarok observes,

“College students even get discounts at the movie theater; when was the last time you saw a discount for an electrical apprentice?”

It occurred to me that extending a discount to trade apprentices might provide a continuous but subtle message that the arts are for everyone, not just the educated elite.

Obviously, this needs to be supported by programming and an attendance experience that isn’t intimidating. But I wondered if the passive act of providing a discount to laborers might succeed where active claims of the arts being for everyone have come up short.

You may not get many actual apprentices attending, but the act of publicizing the discount may contribute to a shifting perception of your organization.