Drew McManus asked if I had any photos of the mobile lobby screen I described in an earlier entry in action. I hadn’t thought anyone would be interested in pictures of people watching a Powerpoint slide show so I didn’t take any pictures.
As an alternative, I thought I would post some of the slides we used. The first is the Americans for the Arts ad I described in my earlier entry. You can click on each to enlarge.
For the group we had performing, I had three informational slides like the one below to give attendees some background information on who they were about to see.
I also included slides about upcoming shows to whet people’s appetites.
Finally, following the philosophy that it is especially good during tough economic times to let patrons know you have productive plans for the future, I featured a slide on a show we will be doing a year from now.
One thing you may notice is that the last slide has a much smaller image than any of the previous slides. Given the size of the screen, I needed images that looked good at 72 dpi at a resolution of 1920 x 1080 lines. That last image wasn’t really able to hold its quality at those settings. Just a tip for people planning to try something similar. I am sure if I was more adept at image manipulation (and had the time), I could have made it work.
Photos: Dervish- Courtesy Dervish; Black Grace- Duncan Cole; Celebrity- Michael Harada; Poliahu- Tau Dance Theater.
Thanks Joe, the note about image size and resolution is important to note and can be very frustrating for anyone encountering it for the first time.
Have you had any feedback from patrons or have you observed how they are interacting with the screens?
@Drew McManus, yes a good many people were looking at the screen both before we let them in the lobby and at intermission/end of show. Since few people pick up our brochure from the lobby each show, I count every pair of eyes that linger on the screen as a victory.
Yet you can’t post the lobby screen on your frig to remind you about a performance. The brochures/posters/flyers all complement each other. I may reduce my use of some of these media but I don’t think I will completely eliminate them, at least in the short term.