The Merlot Effect
As we all prepare for the opening concerts and return to the live events, it’s a good time to think about how we are inviting people into the experience. Clearly there will be the seasoned concert goers who are already looking forward to returning. But there is a huge opportunity to shape the path for more newcomers to the live orchestral experience. The orchestra industry has a reputation it must shake. You probably can picture all the stereotypes that are keeping newcomers from feeling welcome to come. These stereotypes come in many … Continue Reading








