There are many reasons people don’t go to the symphony. Some have gone in the past and don’t come back, and some don’t come in the first place. Anyone in the industry knows there are amazing musical experiences to enjoy and be a part of. So why are people choosing to stay home or do other activities when there is such a wealth of great concerts to be enjoyed?
Below I’ll list several common reasons people opt out. To make this more lighthearted and fun, let’s make this a game. Find one or two solutions to each reason without using the phrases: Great Repertoire, Guest Artist, or Your Support. Why? Because too often in this industry we don’t listen to our public and forget why people don’t return. Claiming that repertoire and/or a guest artist should be a draw alone is amateur at this level. And shaming people into the mindset that they need to show their support for their local orchestra by buying tickets is ludicrous. Why should they, what’s in it for them?
Find a creative solution or solutions for some real reasons why people stay away:
- The parking lot is hard to get out of after a concert.
- There is too much talking from the stage.
- People don’t know when to clap.
- People forget to shut off their cell phones or other disruptions from the audience.
- There are no restaurants near the hall. Or restaurants are not open after a concert.
- People don’t feel welcome yet get asked for donations week upon week after the concert.
- The orchestra looks bored.
- The seats are cramped.
- Finding babysitting is rough.
- Family of four costs more than going to the movies.
There are a number of creative solutions out there. Please send in yours and I’ll share a post with all the ideas next month. In the meantime, revisit the Yes, And philosophy. Any creative successful solution starts with Yes, And. Never with No, Because.