Milk and Cookies Concerts


My love of quality food and animal rights is no secret. Neither is my love of awesome marketing for classical music. So when I came across the Dortmund Concert Hall’s commercial claiming that playing classical music for cows produced more milk and that milk helped ticket sales for classical music, I was instantly intrigued.

The concept of playing music for animals to keep them relaxed is not a new concept. But marketing milk from cows that have listened to classical music is new. Slightly reminiscent to those pictures on the back of milk cartons, these milk bottles each show off a bio or info of the artist and music that the cows had (hopefully) enjoyed. The milk is marketed as Dortmund Concert Milk.

Sitting on the shelves of grocery stores, the interesting concept surely beckons many non-classical music fans to learn, and possibly become interested enough to purchase a ticket at the Dortmund Concert Hall. And according to the commercial, concert hall subscribers rose over 19%, and the average house capacity rose to 72%. However it would be interesting to see what the numbers were before the milk campaign.

Enjoy the following video, hopefully something like that will start in the United States. (Hello Fabulous Beekman Boys, this is a grand opportunity for some upstate New York orchestras, and your goats!).

About Holly Mulcahy

After hearing Scheherazade at an early age, Holly Mulcahy fell in love with the violin and knew it would be her future. She currently serves as concertmaster of the Wichita Symphony Orchestra. She spends her summers at the celebrated Grand Teton Music Festival. Believing in music as a healing and coping source, Holly founded Arts Capacity, a charitable 501(c)3 which focuses on bringing live chamber music, art, artists, and composers to prisons. Arts Capacity addresses many emotional and character-building issues people face as they prepare for release into society. Holly performs on a 1917 Giovanni Cavani violin, previously owned by the late renowned soloist Eugene Fodor, and a bespoke bow made by award winning master bow maker, Douglas Raguse.

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