Community Theatre, Beijing Style

by:

Joe Patti

Before traveling to Beijing, I took the opportunity to arrange to meet with Beijing Playhouse Executive Director, Chris Verrill.  Beijing Playhouse describes itself as “China’s English Broadway Theatre.” It is essentially a community theater that casts ex-pats from various English speaking nations. Though anyone with sufficient skill in English can audition. Looking through some of the playbills, I saw people from the U.S., British Commonwealth countries, Africa, Japan, India and China.

While the Beijing Playhouse does conduct kids’ theatre camps and classes, they only just mounted their first children’s theatre performance this Spring. I got to meet up with Chris Verrill after a performance of Rapunzel at a new theater space they were trying out. Unfortunately, the house staff quickly locked the theater up after the performance so I didn’t get an opportunity to see inside.

Verrill has been running the Beijing Playhouse for 10 years now. The Playhouse was founded when he was traveling in Beijing and decided to mount an English language production seeing that no one else was. People were so pleased, they urged him to stay develop a permanent theater company.

As you might imagine, running an English language theater in China has its own set of challenges, not the least of which is the fact that the Beijing Playhouse is categorized as a performing arts consulting entity rather than a theatre and needs business partners to help them produce shows.

Technically, they aren’t supposed to sell tickets so they can’t use China’s online ticketing equivalent of Ticketmaster. (The seat numbers on the ticket samples Verrill gave me need to be filled in by hand.) Nor can they do much marketing via print and broadcast media.

They also have to be careful about the content of the shows they present. Not all of the problematic subjects are political. The ghosts in Dickens’ A Christmas Carol tread a fine line.

This isn’t to say Beijing Playhouse is furtively darting into theaters. Verrill invites Communist Party members to all the productions and events.

Verrill also strives to remain in favor with the merciless powers of Western theater–dramatic and musical rights licensing agents. While it might be easy for a company in China to fly under the radar, the Beijing Playhouse pays all due royalties. As a result, they have run into the same frustrating problems faced by theaters in the US–having rights blocked due to an incipient tour.

Verrill said his request for the rights to Sound of Music were deflected for six years before the tour actually came through Beijing.

Beijing Playhouse supports itself by soliciting corporate support from a variety of sources. They can’t really engage in  fundraising.

One of the interesting things I learned was that the average age of theater audiences in China is about 25 years old. Beijing Playhouse audience tends to be a little older. Theater is viewed as cutting edge given that the Cultural Revolution had sought to eradicate it.

Most of Beijing Playhouse’s performances are presented with projected Chinese supertitles. Verrill says it can get entertaining when the subtitles get a little out of synch because there will be two sets of laughter–the first from those who understand English and the second moments later from those who are just getting the joke in the supertitles.

Verrill noted that Chinese audiences tend to be  poorly behaved by Western standards. They get up and move around, chat with others, potentially climb up on stage from time to time. He said after 10 years they had gotten their audience to modulate their behavior quite a bit. A higher than average ticket price helps to deter some people as well.

However, he said, the Children’s Theater performances of Rapunzel were pretty chaotic between normal kid behavior and a new audience segment that wasn’t familiar with the expectations of live performance attendance.

Now lest you think they are adherents of the philosophy that audiences should watch quietly until it is time to laugh or clap, Beijing Playhouse performs many shows using the British Pantomime style which takes children’s stories, mixes in people in drag, innuendo and double entendre, and audience participation.

Verrill swears by it and encourages theaters in the U.S. to include it in their season. He said the first time around, people might not understand that they are expected to participate, but thereafter they will jump in and participate whole-heartedly.

Verrill is also an advocate for Readers Theater. Beijing Playhouse will frequently engage in an intensive week long rehearsal process to put a show together for a single performance to benefit charity. They use this format to introduce audiences to slightly edgier content than might be found in their main season. For example, this June they are planning to perform One Flew Over the Cuckoo’s Nest.

Since Beijing Playhouse ends up performing in spaces all over the city, we got to talking about the quality of different places both around the city and the country. One thing I had been aware of was that many cities were building big grand performing arts centers without sufficient programming available to fill a calendar even before considering whether the shows are of interest to audiences.

Verrill noted that one of the things that China lacks is the regional development system the US has where shows get developed and refined before going to Broadway. As a result, some times things are mounted in the big houses before they are quite ready for prime time.

I wonder what sort of structure might evolve over time in response to this need. Without a doubt it will be particular to China and may not ever really occupy the spaces currently constructed for performances.

My thanks to Chris Verrill for taking the time to meet with me. Also, for quickly responding with verification and clarifications on the content of this post.

Do People Support Tax Status Or Results?

by:

Joe Patti

Whew! Memorial Day is past which means we are officially in summer. Finally some time to relax a little and gather our strength for the next season. (Unless you run a summer festival in which case you’re just getting busy.)

This may also be the time for a little introspection to examine how you are operating and presenting yourself to your community.

Something I have often mentioned is that by and large most people aren’t aware of a cultural organization’s non-profit status. However, I didn’t have any hard data to show exactly what those numbers were.

Back in January, Colleen Dilenschneider at Know Your Own Bone addressed this issue with some hard data and a helpful summary video. (Should I be worried that every time I visit the site there seem to be more bones in the picture? Could she be related to Alferd Packer?)

In a survey of 98,000 people barely 40% of non-attendees knew a particular organization was non-profit. Of attendees, not even 50% knew the organization was non-profit. The highest percentages in both cases were in relation to history museums. Other museums, zoos, orchestras and botanic gardens had lower recognition rates.

Regardless of the reason for the misperceptions, more than half of visitors to ALL cultural organizations do not believe that they play any role in keeping these organizations healthy or alive after walking in the door. Beyond paying admission (to what they consider a business) or paying their taxes (to an organization with free admission because their taxes fund a government-operated entity), the majority of visitors risk believing that there is no further need for their support.

In the accompany video, Dilenschneider notes that with corporate social responsibility becoming a new norm, the differences between tax statuses becomes even more blurred. The defining factor is effective execution of mission to make a difference vs. tax status.

In her post Dilenschneider argues for focusing on difference making vs. a “come visit us” appeal. (my emphasis in green)

..There are countless articles on the importance of for-profit companies “doing good.” It is a key tactic for gaining more customers. And that’s interesting because there are still some cultural organizations that do this weird, outdated thing where they try to overlook their social advantage and exclusively promulgate “visit us today!” messages (and even offer discounts that devalue their brand and cause even more sector confusion for cultural organizations). It’s like some of them are trying to be like Disney World…

Being good at your mission is good business. Data demonstrate that organizations highlighting their missions outperform organizations marketing primarily as attractions. Perhaps, in all of our “But we are a nonprofit” excuse making, we missed the true differentiator that has provided us that tax status in the first place: Our bottom line of making a difference.

Our key differentiator is not our tax status, but that our dedication to making a difference is embedded in the very structure of how we operate. There’s a thought that we need to run “more like for-profit companies” (and in some ways we do, but the blanket directive is an ignorant miss). But look around. For-profit companies are actually trying to be more like us in the sense that they want audiences to know that they stand for something that makes the world a better place.

As the summer unfolds, think about how you can make little changes in your regular messaging that includes how you are making a difference. Difference-making can’t dominate the message because that can obscure the details of how people can participate in your activities. If difference-making is effective at attracting more participation, it is going to be more constructive for the organization than focusing on discounting to attract audiences.

Exploring The National Art Museum of China

by:

Joe Patti

Last day of my China trip travelogue. There are some issues that I plan to cover in the future, but they will be more focused on policy than showing off pictures. Lord knows, I have tons more pictures of temples and other sights I could feature.

One of my trips was to the National Art Museum of China which offers free admission if you show your passport and limit attendance to around 6000 tickets a day (4000 at the door and 2000 online from what I can understand.) That attendance limit may seem a little strange until you see pictures of various sites around the country during holidays. (Believe me the crowds can be pretty oppressive on normal weekends as well.)

I felt lucky in that a number of new gallery shows opened two days before I attended. I have subsequently learned that they post virtual tours of closed exhibits online so if you see something interesting in my photos below, wait a couple months and visit the website for a better look.   The virtual tours are more than just a walk through the galleries, they take pains to provide detail views of each piece. I have already done some exploring of the puppet carving exhibit they hosted last January.

I admit I was initially jarred by the amount of ideology expressed in the self-introduction written by artist Wen Lipeng who spoke of his father being assassinated for the democratic cause; how in 1947 he and his friends “passionately went to the heaven of democracy and freedom, the [Communist held] liberated areas;” and how after the great leaders died in 1976, “the liberation of thoughts opened up my conservative thinking patterns.”

Upon a little reflection, I quickly recognized that in the US we have our own conspicuous expressions of orthodoxy centered on patriotism, national imagery, the military and religion that appear in artistic expression and seem just as discordant to foreign visitors.

None of what Wen Lipeng wrote kept me from enjoying and admiring a lot of his work.

In the gallery below, I apologize for lack of crediting on many of the images. I took pictures of the name plates associated with each piece but most came out illegible.

Bonus image - from a series of bas relief works in a Beijing subway station
Bonus image – from a series of bas relief works in a Beijing subway station

Wandering The 798 Arts District

by:

Joe Patti

One of the big visual arts attractions in Beijing is the 798 Arts District. If nothing else, the story of the district proves that artists face the same issues in every country: The abandoned factories were inhabited by artists; it became a hub of activity; it was decided the area was good for other things (including a highway) and artists were pressured into leaving (including turning off the utilities and services); international attention, interest and investment helped preserve the area; gentrification set in and many artists had to move elsewhere in the face of rising rents.

The district is a fun place to visit, especially since many of the buildings retain elements of the original East German factory design. Many online articles about the district feature pictures of the gallery below where machines remain amidst the display of works and faded slogans adorn the ceilings.

One of the more significant galleries in the district is the Ullens Center for Contemporary Art which was established as a non-profit gallery. (Though non-profit status is a much more nebulous, still developing concept in China). I was taken a little aback when I went in and I saw what was essentially a massive BMW ad.

A large area of the gallery space was devoted to a lounge surrounded 360 degrees with screens showing a video in both English and Chinese that talked about BMW’s commitment to renewables, fuel efficiency and how awesome their cars were. Beyond that area was a showcase for their cars, including Rolls Royce and Mini, that included a bar with refreshments.

I was prepared to write a lengthy post about commercialization and debate the differences in expectations between US and Chinese gallery patrons. The fact that admission to the gallery was free on a Friday (Thursday is the posted free day) lead me to suspect that BMW was subsidizing admission to help sell/hype their cars to the Chinese market. I was also a little suspicious of the fact that they don’t list the BMW show at all as an exhibition on the website, only Wang Yin’s The Gift, show. (There was barely anyone in Wang Yin’s part of the building.)

I since learned that founder Guy Ullens divested his interest in the center some years back and Chinese partners are running it. Also, the BMW show was only in there for 10 days.

None of this means the center isn’t heavily commercialized and wouldn’t come under heavy criticism for claiming to be non-profit were it in the US. I think the philosophy and approach to art of the European baron who founded the organization are probably different from those of the Chinese partners who assumed control.

There is a difference between a week long BMW adverting showcase and an event simulating an art show that occupies the space for months. Even if it didn’t fit your mission, if BMW wanted to rent your space for a week to show themselves off, what would your reaction be?

Granted, I would question whether the other visitors to the gallery would understand the distinction between the status of BMW show and the Wang Yin’s paintings in the adjacent space. Before doing a little research, I certainly thought the BMW show had been there quite a while given the amount of equipment and technology packed into that area. Now that I know they spent so much for such a short time, I am a little envious of the amount of money they have to throw around.

For your general enjoyment, here are some pictures of other works I took around the district and in various galleries.