FTC Enforcing Penalties Against Misleading Reviews

by:

Joe Patti

I have made a number of posts over the years on the practice of contextomy which is the practice of selectively editing quotes, often in connection with movie and show reviews, to make it appear reviewers enjoyed what they saw.

Or I should probably say that is the usual practice. Recently, the movie trailer for Francis Ford Coppola’s Megalopolis created fake negative quotes to suggest the director has been underestimated in the past.

Entertainment lawyer Gordon Firemark recently called attention to new Federal Trade Commission rules (FTC) regarding the buying and selling of fake reviews and testimonials. While the rule has a relatively wide application, (unsurprisingly inaccurately excerpting movie critic reviews in ads is the first example listed as a violation), Firemark addresses it in regard to reviews for podcasts and similar content.

Firemark writes:

Creators who engage with these promoters or otherwise participate in the purchase of fake reviews are now squarely in the FTC’s crosshairs. The FTC has made it clear that ignorance is no defense; if you’re benefiting from fake reviews, even if you didn’t personally buy them, you could be held liable. This could result in hefty fines, legal action, and irreparable damage to your brand’s reputation.

He lists a number of practices podcasters can employ– mostly avoiding the temptation to buy reviews, vetting promoters, focusing on creating good content, and encouraging sincere reviews.

Gorgeous Mountain Vista Costs A Couple Hours Of Heavy Climbing

by:

Joe Patti

Seth Godin recently made a post in which he stated the following:

The end of the trail is usually difficult, but without the long and winding approach, there isn’t much of a mountain.

The greatest hits reel and the stunning photographs leave out most of the hard work.

This aligns with a theme of many posts I have made over the years that creative expression is part of a lengthy development process rather than a lightning bolt moment–something that even artists themselves forget.

About a week ago, Haydn Corrodus posted this fun video from the Beamish Museum on LinkedIn

I appreciated Haydn making the following comment which acknowledges it takes time to achieve a level of virality, especially when employing modern slang with a deadpan delivery:

From looking at their page briefly, it seems like it was only a matter of time before one of their videos went viral.

They consistently post and get decent views.

@beamishmuseum

This is slay #genz #slay #demure #fyp #viral #genzlife #sweet

♬ original sound – Beamish Museum

National Dance and Theater Projects Sunsetting Soon

by:

Joe Patti

There was some disappointing news a week or so ago when the New England Foundation for the Arts (NEFA) announced the sunsetting after 28 years of the National Theater Project and National Dance Project due to a priority shift by the Mellon Foundation.

Across the course of my career, I availed myself of the opportunity to present dance companies supported by the National Dance Project. The support helped to cultivate an audience for dance in a couple communities in which I worked. The funding helped remove some of the risk inherent to introducing dance to communities who had low to no familiarity with the art form.

The deadline for the last phase of the National Theater Project is in October and the final iteration of the National Dance Project will be in Januar/February.

The preliminary application for the final NTP grant cycle in its current form opens on September 6, 2024, and closes on October 10, 2024.
The preliminary application for the final NDP grant cycle in its current form will open in January 2025.

The statement released by NEFA says the following about the Mellon Foundation priority shift:

…Mellon partners as they do the important work of aligning their resources to best serve social justice in the performing arts for future generations

My first impression was that they would be supporting internal capacity of arts organizations to be more equitable and inclusive along the lines of creating a better working environment by establishing fairer pay and work hours. But as I re-read the statement I realized it encompasses one of ten thousand different options. I guess we will see when Mellon chooses to clarify their new goals.

MN Guaranteed Income For Artists Pilot Phase Winds Down

by:

Joe Patti

Hyperallergic wrote about the ending of the pilot phase of Springboard for the Arts’ Guaranteed Basic Income project last month.  I have been following the project since it was launched in 2021 as well as other efforts like it around the world.

Apparently I wasn’t paying close enough attention because I didn’t realize they have had more than one cohort of artists participating in separate 18 month phases. The groups in urban and rural Minnesota received $500/month to do with however they chose. All told, $675,000 was distributed through the program. This month Springboard for the Arts will host an art show compromised of the work of those supported by the project. The artists chosen for the show have received an additional $5000 to create a piece for the show.

There are teams from  Guaranteed Income Pilots Dashboard (GIPD) run by the Stanford Basic Income Lab, the University of Pennsylvania Center for Guaranteed Income Research, and the University of Tennessee who have been tracking what the artists have been spending the money on to get a better sense of how funds were being used. The funds were distributed via pre-paid debt cards which facilitated the tracking.

The GIPD studied Springboard’s guaranteed income program and found that artists used the cash primarily on retail purchases (35.94%), food and groceries (30.26%), and housing and utilities (10.04%).

According to figures Springboard provided to Hyperallergic, 70% of recipients were BIPOC (Black, Indigenous, and People of Color), LGBTQ+, artists from rural areas, or artists with disabilities.

I will be interested to see if there is additional insight that emerges as they analyze and collect feedback about the pilot program. The value of these funds to the artists seemed best expressed in an article I quoted in an October 2021 blog entry during the pandemic (my emphasis):

Most importantly, the artists say, they feel valued after an incredibly difficult pandemic year. “I feel like people just don’t understand how hard [the pandemic] has hit artists — the arts just went away for over a year,” says Gamble. “It almost feels like a luxury to feel valued, because it usually feels like there’s never enough funds for artists.”