As a supplement to yesterday’s post regarding how children interact with museum labels, there was a second short piece on The Conversation website about whether it is important to read the labels next to artworks.
Noor Gillani, Digital Culture Editor, at The Conversation interviewed five experts at different Australian universities to get their take. Three of the five said it wasn’t important.
Interestingly, two of the responds cited label content focused on children.
Kit Messham-Muir, a professor at Curtin University voted No, but said:
Curators can spend many hours writing the “why”. Some explanations are great, some are not. Those aimed at kids are usually better. Either way, I’d argue you have all the information you need from the who, what and when.
Naomi Zouwer, at the University of Canberra, voted Yes and wrote primarily with children in mind. She cited different eye motion studies of how adults and children interact with visual art works than I wrote about yesterday.
When an artwork does grab a kid’s attention, they’ll usually want to know more about it. And my experience shows they’ll likely want to know what it’s about more than other details such as the medium or when it was created (unless it’s really, really old, in which case there’s a “wow” factor).
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However, it’s not one size fits all. My advice is to ask the kid what they want to know and approach it that way. While the label may not answer all their questions, it might help start a different conversation. That’s the great thing about art: it creates opportunities for deeper thinking.
Other experts focused on the capacity of people to understand the labels as the basis for their response. How long visitors typically engage with a work and the label before moving on factored into their opinion on the value of labels.
Chari Larsson at Griffith University, voted Yes and put the responsibility on the museum to provide meaningful content
Labels should be able to “speak” to a broad range of audiences: from a casual and curious visitor through to a subject-matter expert. Turgid “art jargon” is notoriously difficult to decipher and can negatively impact the visitor’s experience. This is a breach in the museum’s responsibility to their audiences.
Cherine Fahd at University of Technology Sydney, voted No for similar reasons. Poorly written labels get in the way of understanding the work in front of the visitor. She encourages people to look at the art before the label.
Many artists want viewers to bring themselves to the work, to freely interpret and be active participants. The problem is we aren’t taught how to do that with art. We expect meaning to be handed over and the didactic label sets up this expectation.
Perhaps this is an Australian condition, wherein art is often dismissed as impenetrable, or something to grow out of, or something a “five year old could have made”.
"Though while the author wishes they could buy it in Walmart..." Who is "they"? The kids? The author? Something else?…