‘Tis The Season For Ticket Scams

by:

Joe Patti

Yes, ’tis the season for ticket scams I am afraid. My venue often sees an uptick in complaints around the holidays. We often attribute it to the fact we have people attending events at our venue for the first time. Except people who have kids who have performed here for years with their dance schools, etc also seem to run afoul of sites masquerading as ours.

Last week someone in my regional booking consortium shared a news article about Ballet West’s problems with fake ticketing websites. We had colleagues touring our venue last week who made note of the warning posters and flyers we have placed around our venue and grabbed some copies to help with their own efforts to communicate with audiences.

A number of states are/have taken steps to prevent these practices, but as a member of our regional booking consortium noted, a number of these resellers are located in the European Union. He reported that not only do these people sell tickets at exorbitant prices, they will often file a chargeback claim noting that since they are located in the UK, there is no way they would have purchased the tickets.

One of our colleagues on the consortium Zoom mentioned they are relenting to a degree and taking a “if you can’t beat them, join them,” approach. They have begun having conversations with StubHub to handle their ticket sales because they promise more protection against fraudulent sales.

Meanwhile, other performing arts organizations are increasingly fortifying their online sales. When I tried to purchase tickets as a gift for one of my sisters, there was a queue to enter their website every time I tried to visit (including 1 am local time). Ultimately, I needed to call my order in since online orders by out of state residents were blocked. It subsequently took two additional phone calls over three days to get the tickets I ordered moved to a digital wallet so I could pass them on to my sister.

Those defensive measures meant to slow and deter resellers probably resulted in there being tickets for me to purchase, but as a legitimate purchaser I also ended up spending time inconvenienced to effect the transaction.

The Thumping Of The Dryer Is The Bass Line

by:

Joe Patti

Arts Midwest sent out a year in review newsletter this week. I was pleased to see there were some stories they had shared I had missed. One was about Dirty Dungarees, a laundromat in Columbus, OH that has been around since 1978, but became a Laundrobar in 2015 when the new owner started letting his friend’s bands play. A short distance from THE Ohio State University campus, it has apparently become the core of the hardcore music scene.

The story reminded me of the Laundromat Project in NYC which started out back in 2005 organizing artist residencies in laundromats recognizing that they were places the community gathered. They were offering opportunities to participate in arts projects while your clothes swirled in the machines. (Hopefully people cleaned any paint off their hands before reaching into the dryer.)

Or at least that is what they were doing when I wrote about the project back in 2011. If you check out their website now, they have expanded out of laundromats and hosted arts field days for neighborhoods, transformed a two bedroom apartment into a community arts space and set up a store front in Brooklyn’s Bed-Stuy neighborhood.

The video I linked to back in 2011 explains how they organized and designed their activities. You could probably copy the model exactly today and it would be just as relevant and impactful regardless of all the advances in technology and AI.

Story Of A Community Coming Together Still Has Relevance

by:

Joe Patti

Fast Company has leaned into the Christmas season with an article on three financial lessons from the movie, It’s A Wonderful Life.

In general the tips are oriented toward investing your time and energy locally just as George Bailey’s Building and Loan had poured its members money into the local housing market.

Translated to 2025 this manifests as shopping locally, participating in local concerts, sports events, fairs, volunteering, helping your neighbor, etc.

Part of the general message aligns with the Greek proverb that a society thrives when old men plant trees under whose shade they will never sit.

The author cites the fact that It’s A Wonderful Life didn’t do well in the box office when it was released in 1946 but exploded into popularity after the copyright protection was mistakenly not renewed in 1974 and TV stations began to air it as an example of delayed recognition.

I am not sure this is the greatest example since it something of an example of broadcast companies exploiting a mistake. Unlike Mr. Potter who doesn’t get away with exploiting Uncle Billy’s lapse in the movie, the happy result of the movie becoming famous depends on the ubiquity of airings by entities who didn’t have to pay for rights.

This being said, the appeal of the movie is the celebration of the social bonds in a community. This message apparently continues to have a strong appeal as the screening we are hosting on Thursday has been sold out since last week–all 425 seats. You can see the movie in the comfort of your own home, on demand probably as well as on broadcast stations, but a lot of people are choosing to watch it in public and many are calling to ask if there are any secret unsold tickets.

Right now we are counting on people to be of enough good cheer to slide down and fill the empty seats between them and the next group so we can fit them all.

Recalling Your Brand Is Your Promise

by:

Joe Patti

Seth Godin made a post recently about what to consider if it appears your marketing efforts aren’t yielding desired results:

Marketing isn’t hype. Marketing is making a product or service that matters.

If you’re struggling selling the thing you made, it’s worth reconsidering the audience, the promise and the change you seek to make–and then be honest with your team about whether your offering is actually remarkable, or just the best you could do with what you had.

This reminded me of a post I made almost exactly a year ago about Godin’s thoughts about branding being a promise you make and so rebranding should represent a change in the promise being made and expectations consumers should have about your business. He makes a distinction between re-branding and re-logoing.

They think a rebrand and a re-logo are the same thing, they’re not. A rebrand happens when you change the promise that you make, and the expectations we have for you. A re-logo is cosmetic. Rebrand at your peril, especially when the old brand is trusted, iconic, historic and connected to a basic human need. It’s a mistake to focus on clicks, not magic.

That concept of branding being a promise has been living in my brain for the last year and resonating with a lot of what I have read and listened to about audience/community relationship and marketing since then.

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