Must…Listen..To..Classical…Music…

About a month ago I was attending a cocktail hour with other arts professionals a gentleman expressed concern to an orchestra administrator over the fact that he didn’t get classical music. He figured that as he got older, one day classical music would click for him but it hasn’t and he didn’t know why.

The answer the administrator gave didn’t really impress me. It is a tricky question to be sure, but she didn’t seem to be trying to convince him to attend or even offer suggestions for how to prepare ones self to attend. But I think a lot of arts organizations, regardless of genre, fail in this regard. That wasn’t what I wanted to address today anyhow.

Even though his comment carries the implication that classical music is only for older people, it also suggests that he sees enjoying the music as a sign of maturity. He seems to feel it is part of his development as a person and is a little concerned it hasn’t clicked for him. That he wants to like classical music may be reason for optimism if it is an indication of a sentiment that permeates the culture.

If it does, then that means there is still something that classical musical organizations can appeal to if they can figure out how to address the unease of not liking something you figure you should. The guy I was talking with was only 40 something so addressing the concerns he and his cohort have can go a long way in skewing median audience age younger.

I really don’t know what the answer is. I am essentially in the same camp of wanting to like the music more but not really able to get invested in it yet. Not finding the answer will represent a missed opportunity. This assumption that one should become more involved with classical music as one gets older may only be generational and a result of values passed to us by our parents. There is no guarantee that this idea is sitting as a subtle compulsion in the subconscious of the next generation.

If The Pudding Is Really That Good, Why Don’t They Serve It?

As corporate blogs go, I sort of like Southwest Airline’s. They do a pretty good job covering all sorts of topics from opening new facilities and showing pictures of their mechanics performing maintenance on the their aircraft to discussing the impact of hurricane’s on their operations. Of course, being Southwest they also indulge in goofy pursuits like sharing their grandmother’s banana pudding recipes.

I think the blog is pretty effective for them as a forum for communicating information about their company and answering customer questions about the choices they make.

One thing they did recently which I thought could be especially effective for arts organizations is have an entry and podcast on how to work for the company and what to expect once you apply. (podcast doesn’t have permalinks so you’ll have to find the 9/24/08 episode.) They talk about all the crazy stuff people did to get noticed but also note how long it took some of these people to get hired given that they receive hundreds of thousands of applications every year.

Arts organizations taking a page from their book could talk about what people might expect working for the organization and what the place would expect of an applicant. This could help strengthen and diversify the applicant pool. I am partially thinking back to comments Andrew Taylor made last January about how arts organizations shouldn’t discount people simply because they don’t possess skills that have an exact one to one correlation to the job description they wrote. It is great to hire true believers who have already invested their hearts in your industry but in the long run more dispassionate new blood might lead to a healthier situation.

If you don’t have the resources to maintain a running blog or podcast, it would probably still be beneficial to have a one or two recorded conversations with people talking about their experiences with the company posted in the Human Resources portion of your website. The emotion transmitted in a voice is certainly compelling than a lengthy text account of the same information.

Make Those Wall Street Bums Work For Us!

Fractured Atlas’ Adam Huttler posted about the disincentives inherent to the traditional non-profit model partially in relation to the fall of so many financial institutions over the last few weeks.

I’ve often argued that the traditional non-profit model discourages necessary risk-taking. It does this for a few reasons:

1) Employees can’t own stock, so they don’t benefit from financial success. Yet they’re still vulnerable to financial failures (i.e. they can lose their jobs or suffer career setbacks). To a lesser extent, the same is true for non-profit Board members. When someone’s got no stake in the upside but is still exposed on the downside, the rational response is extreme conservatism.

2) The culture of the non-profit sector is such that managers go to absurd, herculean efforts to avoid admitting failure, mostly in an effort not to embarrass themselves in front of funders.

3) Non-profit organizations are chronically under-capitalized. By failing to build reserves or hoard surpluses, we end up in a situation where each budget is a tightrope. A single serious misstep is enough to pose an existential threat to the organization.

He goes on to talk about how free market enterprise incentivizes excessive risk taking in the for-profit industry and lists the form this takes. Huttler notes that while regulation can help keep the activities of for-profits from becoming too risky, you can’t make for profits engage in riskier behavior. However, he feels that if the relationship with funders could be changed, risk aversion can be mitigated to a degree.

His observations paint behavior of for and not-for profits as two sides of the same coin. For profits have a short term view because they are trying to burnish their quarterly reports for the sake of enhancing earnings. Not for profits take a short term view because their funding only covers a limited period. Given the necessity to continue to seek funding, the organization has to frequently reinvent parts of itself to conform with grant opportunities.

What Huttler suggest as a solution seems very close to what the Independent Sector proposed a few years ago. The Independent Sector suggested that foundations engage in long term core support of organizations rather than program support. They also suggested foundations develop a uniform application and reporting procedure so that organizations weren’t devoting so much time and energy on applications and reporting. (The entry I link to is one I am particularly proud of so take a look! Not to mention that the issue is more complicated than I have presented here.)

Huttler notes that it is difficult to provide performance incentives on par with the for profit world given IRS rules preventing revenue sharing. He mentions that Fractured Atlas provides performance based group bonuses which are apparently legal and I am sure sound like a good idea to most non-profit employees.

One of my initial thoughts upon reading Huttler’s first point about how non-profit employees face all the risk and none of the profit-sharing reward that for profit employees do, was that this group was motivated by factors other than financial. I am glad he acknowledged that near the end of the entry though I assumed he understood this even if he never mentioned it. But as I read the entry I reached the same conclusion he did–it can be tough to translate this non-monetary motivation into risk taking.

One of the first things that popped into my mind was that attempting this could actually lead to the pursuit of grants that didn’t really align with the organizational mission. A person is enthusiastic about serving X community and comes to the leadership with a grant supporting that very thing. But is it really in the organization’s best interest? Do they really want to continue the program past the grant period? Will there be anyone to continue it after the person leaves? It is easy to get caught up in the enthusiasm of a person for a clearly worthy cause when your organization is fueled more by coffee and enthusiasm than money. Engaging an employee’s interests can reward them for all their hard work when there isn’t much else with which to reward them. But you have to weight that against the long term interests of the company.

Yet it is easy to dismiss the suggestion of a really risky venture that would be in the long term best interest of the organization based on the risk alone. A fantastic failure as a result of risk taking won’t be in the interests of the company if it closes or most everyone gets laid off. Engaging an employee’s passion when there is money readily available from a foundation looks like the sane choice even if the program it funds probably won’t exist in 3 years–at least the organization itself will.

Not all risks are directly related to finances, of course. Just as every passion doesn’t necessarily require grant funding. An employee might be interested in cultivating an online community on behalf of the organization employing software that is available for free. All you have to do is allow them a couple hours a week to work on it. But if an incident arises that causes your organization to become an object of derision online and spills over to the local print and broadcast media, that can be a huge problem for you. But if your employee manages to tap into the interests of a bunch of influential 20 or 30somethings, the effort could be rewarding for you, your employee and your new supporters. (Though this win-win-win situation could be detrimental if the established supporters feel the organizational character has changed for the worse. That is the risk you have hopefully anticipated and prepared for.)

Ultimately though this whole issue leaves me wondering if there isn’t a better way than the non-profit model. Is there someway that allows employees to share in the success of the organization and have their non-monetary motivations engaged as well? Given the complex financial instruments constructed by the investment firms that got the country into its current financial crisis, I guarantee the brain power to design a way to finance such an organization exists (both constructively and legally, of course). There is simply has been no motivation for them to turn their minds to constructing such an opportunity. Perhaps the non-profit world at large should push to have these people prosecuted for criminal malfeasance and negligence and then advocate that they be sentenced to community service creating a proposal for such a funding scheme.

Eyes Give You An F

There have been a number of studies conducted regarding how web page visitors interact with the pages they visit and what the most effective layout might be. One of the most prominent studies was conducted by Jakob Nielsen who used eye tracking studies to discover that people viewed pages in a roughly “F” shaped pattern. People read left to right at the top of a page but as they continue, they start scanning along the left column only.

The details of the study linked to above are pretty interesting. Another website, Virtual Hosting.com coalesced the major suggestions Nielsen made along with those from other studies to create a list of simple ways people can improve the effectiveness of their websites. (Tips for blogs on conveniently on the next page.)

The most surprising of their 23 tips is the first one- Text attracts attention before graphics.

I will leave it to my curious readers to continue on and find out why…