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Reading Rebranding As “You Aren’t Wanted”

February 6, 2020

by:

Joe Patti

Last month you may have read a number of news stories about the Methodist church in Minnesota with declining attendance that decided to kick out all their old members so they could attract younger members. Except that wasn’t exactly what the church was doing. They just wanted to close the one church for about 18 months in order to do some renovations and rebrand it and were asking members to attend a sister church in the meantime.

The goal definitely was to attract a younger congregation and the new pastor would be about 30 years younger than the current pastor. It sounds like the renovations had the goal of creating spaces in which younger people felt comfortable worshiping.

Shifting all this to the context of arts organizations, there is an eternal conversation about attracting new, younger audiences. However, research shows, arts organizations are actually pretty good at attracting new audiences, but not too good at retaining them so they return with some consistency.

This story about closing and rebranding made me wonder if there is any value in doing so if it makes your organization look more welcoming to a broader range of the community. We know that one of the biggest barriers to participation for people who aren’t already doing so is not seeing themselves and their stories being depicted.

If you were going to pursue closing and rebranding in a similar manner, it would have to encompass more than just freshening up the physical plant with a renovation. The type of programs the organization offered would need to be revised. Likely the way in which they were delivered might need to be changed. Staff would either need to be retrained and/or new staff hired to deliver on the promises the organization was making.

Is there a good chance that all of this might scare your existing audience away in the same way it is turning off the current congregation of the church? Yep, good chance of that.

In the past I cited a couple of Nina Simon’s talks about providing relevance to the people whom you hope to serve. While she talks about creating metaphorical new doors for people to enter, if you are doing a renovation, you might create physical ones. She notes that it may be difficult for long time supporters to understand that not everything that is being done now is for them, even if nothing has been subtracted to provide experiences for others.

As I wrote:

A new initiative may displace one of regular events. Instead of 10 things designed for you, you only get nine. For a lot of people even 1/10 of a change can result in them feeling the organization is no longer relevant to them. This may especially be true in the case of subscription holders. That one bad grape in ten ruins the value of the whole package.

In this situation it can be a little tricky to say, that’s okay you don’t need to come to that show, we have other discount configurations that may suit your needs. Not only might your delivery of that message be flawed and sound offensive, but even with perfect delivery, the patron may only hear “that’s okay you don’t need to come.”

Even if the new initiatives are additions and don’t displace any of the current offerings, patrons, donors, board members can still feel the organization is no longer the one they value, despite having lost nothing.

Reading the different stories about the church in Minnesota, I got the sense that the current congregants were hearing “that’s okay, you don’t need to come,” in the planned renewal of their church. While that may turn you off of considering making changes for fear of losing what you already have, consider that what you are already doing may be telling a lot more people who have never walked in your door or come once or twice, “that’s okay, you don’t need to come.”

Arts Facilities, Audience Relations, Building Public Will For Arts And Culture, Leadership, Management Philosophy, State of the Arts, Uncategorized, Working In The Arts

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One Does Not Simply Walk Into The Met Opera Orchestra Pit

February 4, 2020

by:

Joe Patti

Hat tip to Drew McManus for reposting a link to timpanist Jason Haaheim’s summary of his 13 part series on the value of deliberate practice. I figure Drew just reposted the link as bait to me since I have frequently posted about deliberate practice. Even though I didn’t identify it as such, I think my post on Hilary Hahn’s discussion of daydreaming as part of her practice is a manifestation of deliberate practice.

You may have heard of Haaheim before. He was feted as the scientist who secured a position playing timpani with the Metropolitan Opera Orchestra. While he says he is not talented, did not go to a major music school and doesn’t have a graduate degree in music, he did not simply walk in off the streets and secure a position the way the stories make it sound. The Met was his 28th audition in field of international orchestras. (He frequently refers to himself as a tenacious loser.)

The fact he wrote a 13 part series on deliberate practice is pretty compelling evidence that he has has invested a lot of time and energy into the act and evaluation of his practicing. He projected his ratio of hours spent in solitary practice to working under the supervision of a mentor at 112:1

But note, while he says you have to be willing to put in the time, by no means does he claim that they who clock the most hours are the winners. As with the posts I have previously made about deliberate practice, no benefit is accrued if you aren’t paying attention to what you are doing, reflecting upon the experience, collecting feedback from others or by self recording, and analyzing it all. Going through the motions yields very little and may even be harmful if you aren’t paying attention to stress and tension.

In his view, the process of deliberate practice has an exact correspondence with the scientific method where you identify a problem, formulate hypothesis and solution, test, gather data and, analyze. While that may sound sterile, Haaheim frames many of his posts in pop culture references. For example, the title of one post is: Unless Your Phone Is in Airplane Mode, You Are Practicing like a Nazgûl, in which he compares the influence phones have over minds to the fact a Nazgûl’s will is subsumed by the Dark Lord, Sauron.

So if you have read about the process of deliberate practice but are unsure how to structure a regimen for yourself, Haaheim lays out a pretty thorough road map in his recent post which includes a hyperlinked annotated index of his previous 12 posts on the subject.

Art(ist) Education, Terms and Ideas

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Art Helps Get The Buses Running On Time And Where They Are Needed

February 3, 2020

by:

Joe Patti

Last week Shelterforce had an article about places around the country that are using arts and culture strategies as part of transit planning processes. They provide examples of projects in beginning, middle and final stages in three communities around the country. However, these efforts are occurring in far more communities than that. The article mentioned an inaugural program of Transportation America which placed Arts, Culture and Transit Fellows in three additional communities.

These fellowships are”…designed to give art professionals opportunities for hands-on learning about the transportation planning and design process in their respective regions.’

At a nascent project in Northwest Arkansas, there is an effort to extend the hours and reach of transit lines. What the artists are contributing is collecting stories from

…constituencies whose feedback is often left out of planning discussions. Wilhite says those are the people they will pull in to participate in listening sessions and story circles “to get a conversation going about what’s proposed.”

Wilhite sees their role as artists and storytellers to be not just gatherers of information from a wider range of communities, but gatherers of stories that are more nuanced than what can be gleaned from an online survey. “We get the same answer but make it more complex, which is to [not only] say that people want transit, [but that] it needs to be here, and there.”

[…]

They are planning to facilitate citizen ride audits, in which residents of different backgrounds and transit needs—possibly students, seniors, the disabled—ride and record in various media their transit experience over a period of time. Another planned activity is the production of a theater piece that will be performed on bus lines.

…They will also work with a local arts center to create a temporary bus shelter—there are none in Springdale—in its parking lot. “Our goal is to increase ridership eventually, but [for now], get people excited, familiar, and even just aware [of the buses] maybe for the first time.”

Another project in Nashville helped address concerns about safety at a particularly dangerous intersection. In this case, feedback at community meetings was facilitated by hands on art projects. I am intrigued by the idea that modeling a pedestrian refuge out of clay and pipe cleaners might have directly contributed to the creation of a pedestrian refuge in the street improvement project.

Attendees used Play-Doh and pipe cleaners to create what they wanted to see in the area, be it transportation systems or parks, and on sticky notes they wrote how Nolensville Pike made them feel. The ideas specifically relating to pedestrian safety included adding more crosswalks, pedestrian refuge islands, and separate bike lanes along the corridor.

“Art definitely helped take down that barrier that people have when they don’t know what to say in a public meeting,” Carpenter says. “It helps stimulate people’s thinking about any issue [so they can] participate more in the conversation.”

[…]

The resident and business feedback resulted in change. ENCP was able to secure $1 million from the city budget to make positive changes along Nolensville Pike that included adding a traffic signal, crosswalk, and a permanent pedestrian refuge island in front of Azafrán Park,…

[…]

“I can guarantee that these specific projects … would not have happened were it not for us demonstrating the feedback that we got from people,” Carpenter says. “To have people testifying that they want these kinds of improvements on the Nolensville Pike [was important].”

The third project the article covered is one I have mentioned before, and one of my favorite stories, the use of cultural experiences to mitigate the impact of the construction of the Green Line light rail in St. Paul, MN on area businesses. In short, Springboard for the Arts trained a number of arts groups who went out and did everything from visual art projects to performances in Vietnamese restaurants, all of which helped draw people into area businesses despite the construction.

Building Public Will For Arts And Culture, creativity, Working In The Arts

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Glasses Are Just One Way To Hear People’s Light

January 29, 2020

by:

Joe Patti

About two weeks ago, I wrote about how England’s National Theatre has been developing technology and processes to provide closed captioning glasses to audience members who may be D/deaf and hard of hearing. In the last week I saw a story in American Theatre about how People’s Light theatre in Malvern, PA had started distributing those glasses developed by National Theatre to their audiences.

I had initially just thought I would make a quick mention in a post or just tweet as a follow up to my earlier post. However, the American Theatre article included such great feedback and observations of people using the glasses, I felt the need to draw more attention.

One thing I wanted to note is that People’s Light is using the glasses as one option among many that they are offering . They originally pulled out the glasses when their existing open captioning technology stopped working in the middle of the show, but they mention they are still providing open captioning and American Sign Language at performances. Their goal is to provide these services on a consistent basis so that anyone can decide to attend on the spur of the moment rather than being restricted to a couple of signed or captioned dates.

From the observations of those interviewed, the potential range of people who might use the services appears much broader than one might expect.

There are some obvious applications. One woman who experienced hearing loss in her 40s said she stopped attending performances even though People’s Light was just down the road and hearing aids were semi-helpful in understanding dialogue. Once she saw the email about the captioning devices, she said it took her 30 seconds to decide to attend shows again. Another woman who lost her hearing 30 years ago and helped People’s Light purchase the LED screens they use to provide open captioning also took part in the trial use of the National Theatre equipment. She was equally enthusiastic about the options it opened up.

Perhaps the best testament was related by People’s Light staff:

“On the first night, we had a woman who arrived late,” Bramucci says. “It was her first time coming to People’s Light, and rather than throw her into the theatre, we had to give her the tutorial. We were in the lobby explaining to her how the glasses work while the curtain speech was playing on a monitor. When she put the glasses on her face for the first time, her face just exploded in this smile.

“After the performance, she could not have been more enthusiastic or effusive in what this meant to her,” Bramucci continues. “She felt that she was in on the experience. When people were laughing, she was able to laugh with them. She felt incredibly empowered, and she said she thought, this is what it must feel like to feel normal.”

But in terms of potential wider use by unanticipated constituencies,

Abigail Adams, People’s Light’s artistic director and CEO, felt similarly when she tested the glasses (which are now available at all National Theatre productions) during a performance of Follies. “I’m more of a visual person than an aural person, and I really liked having that text available,” she tells me. “I think it speaks to the different ways that people process information.”

People’s Light is considering how they might use the technology to provide greater access to non-native English speakers on an ongoing basis. But also, perhaps employing them in a reciprocal manner to stage performances entirely in another language and provide the English translation on the glasses.

Arts in an Age of Technology, Audience Relations, State of the Arts

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