Listen, The Business of the Arts

by:

Joe Patti

I was frankly quite surprised as I drove around this past Sunday to hear a radio program on the business end of the arts. The program is a pretty new one for the local public radio station.

Called, appropriately enough, The Business of the Arts, the show’s goal is to shed a little light on the concerns organizations face that are mostly invisible to the public until there is trouble.

Financing of the arts is a mystery to most people. People complain that the cost of tickets keeps going up, whether it’s for the Opera, the Symphony, or the Academy of Arts. But if you tell someone that the cost of that ticket does not come close to paying for the event or exhibition, they are surprised.

Host Bob Sandla talks to representatives of arts organizations on Oahu that are attempting to be fiscally prudent and responsible while providing high quality services to their audiences. Bob and his guests discuss individual companies to pinpoint their specific challenges and achievements and explore the misunderstandings and difficulties they face.

I don’t know what the listenership is on Sundays at 6 pm, but I figure they may not be educating their largest audience segment. Still, it is really gratifying to see the program is on at all and their episodes are available online.

In the segment I heard, the host made sure the guest discussed where every percentage of the budget went, what things were and were not covered, what the goals of the organization were, how things were planned, what the dream situation for the organization would be.

I found it interesting. But then I am in the business, am familiar with the terminology and wasn’t really thinking critically about the effectiveness of the format and presentation because I was so grateful to have the subject tackled at all.

So if you think it is a good idea, go bug your local public radio station. If they are smart, they can turn it into a case for supporting the station as well. In an intro to the program I was listening to the station’s president talked about how the challenges the organization being interviewed faced were the same ones the station dealt with.

Getting Soft In Your Head

by:

Joe Patti

Have you ever driven by a new store and seen people going in and out and wonder how you could have missed the hoopla that surrounds a Grand Opening? Well chances are the Grand Opening hasn’t happened yet and what you see is a soft opening.

A soft opening is an unannounced opening of a store that allows for the evaluation of operations in order to correct them before a highly publicized grand opening which might highly publicize said problems. It also helps an entire staff of new employees put their training into effect under less stressful circumstances.

If you have the patience to take part in the exercise as a customer, it can be rewarding. I got a free meal when a restaurant did a soft opening and there are tales of the lucky amusement park attendees who have been offered a chance to ride hot new rides before the offical opening date.

It occurred to me this weekend that the practice would be helpful for new performing arts facilities. On July 1st the new center at Bethel Woods opened with the New York Philharmonic. Most readers may be more familiar with the locale as the site of Woodstock after the folks in Woodstock, NY in Ulster County withdrew their permission for the 1969 performance. (That hasn’t kept you from cashing in on the name though has it, Woodstock :P)

Bethel Woods had a good opportunity to do a soft opening on June 21 when the Mid-Hudson Philharmonic played there to allow the pavillon and orchestra shell designers to make adjustments. They did have employees there for training in preparation for the opening that night. However, given that access to the site is by narrow winding roads (I am from that part of NY, I have driven to the grounds) and the fact that weeks of torrential rains have battered Sullivan County there were a lot of details that a soft opening could have brought to the fore. (As a guy who ran a few outdoor music festivals in a rural environment upon which it had rained before and during, I can speak with some authority. Boy, do they have my empathy!)

I know someone who worked the opening day and she was fairly critical of the disorganization that she saw. To be fair, some of it was going to happen even with the benefit of the soft opening. Short of implanting mind control chips in the concert goers, some of it will still be happening in 5 years. (And it was certainly more organized than Woodstock was!)

But there were a lot of avoidable problems that a soft opening would have certainly revealed and there were a lot of people who said they would never come back again as they left. That probably won’t impact the Ashlee Simpson concert on Sunday since there most likely isn’t a big audience overlap. You also can’t please everyone even under the best conditions. It just seems a shame to make such a poor first impression to such a large audience of people who, lets face it, tend to be influential.

Most of us won’t be involved with the opening of new facilities but those that are would do well to at least consider a soft opening. I will confess though that I did have a hand in the opening of a new facility. We didn’t have a soft opening and everything went very well.

But as I said, I was there.

Music to My Eyes

by:

Joe Patti

It has long been a custom to have music accompany fireworks displays. The 1812 Overture is probably the song most often pressed into this service.

However, I came across this bit on Slate noting that famed fireworks expert Takeo Shimizu used musical notation to plan his luminous displays.

The pyrotechnics expert Takeo Shimizu used a musical score to represent his designs: Each stave corresponded to a different firing location, and each note represented a particular kind of shell fired at a particular time.

A symphony of sight and sound indeed!

More There Be Sea Monsters…

by:

Joe Patti

I set out to answer the comment made to my last entry with a comment of my own. But as I am wont to do, a short response morphed into bloviation and by the third or fourth paragraph I decided it was better as an entry.

If you haven’t already catch up with the preceding entry and join me in my answer to Heidi. (I promise, there is some wheat to sift from the chaff.)

Heidi-
Interesting comment and probably one that would take multiple entries to answer. The main concern I had when I wrote the entry you prove somewhat by being a UH Theatre grad living on the mainland. UH graduates students and they have no option to ply their craft but to leave or find a job in another industry and rehearse for Diamond Head and Manoa Valley at night.

That might be why the quality is so good–a large pool of well trained actors who didn’t leave when they graduated. I just feel bad that there isn’t even one company in the state with which dancers and actors can aspire to perform and be forced to go elsewhere because it is so difficult to break in to the company. Classically trained musicians at least have the symphony to gaze longingly at.

As for combating local perceptions. I think the solution differs from community to community. For example, what is the real scale by which shows are measured in Hawaii?– Las Vegas. For those who have always wondered where people in paradise go on vacation, it is Vegas. Before the recent inter-island airfare wars, it was often cheaper to vacation in Vegas than on a Neighbor Island. So many Hawaiians visit and live there that local cable shows are rebroadcast in Las Vegas.

Las Vegas definitely sets a standard much the same as Broadway sets the standard in other places. One of the tourist focused shows in Waikiki is Cirque Hawaii unabashedly modeled after Cirque de Soleil. I neglected to mention it in my post because honestly, I didn’t know it was an on going concern. I thought it was just an event that happened this past winter because I have heard no mention if it since. (I am guessing they focusing marketing on tourists.) On Maui there is a Cirque inspired show as well, ‘Ulalena. It has more of a local feel though because it employs Hawaiian dress and chant. (Don’t know if you were around when it started.)

But getting back to the question of how does one combat local perceptions that such fine work is par for the course. Ultimately, I am not sure you can or if is imperative to do so. If people are lucky enough to get good quality stuff cheaply and the volunteers are willing to invest the time and energy to maintain the high quality over the years, then the folks in that community are damned lucky. That is the power of the arts made manifest right there.

While I have certainly seen better than what Diamond Head, Manoa Valley and Army Community Theatre have produced, I don’t necessarily think there needs to be an Equity acting company or full time professional dance company (other than the hula hālau) for the sole purpose of bringing a higher quality product to the state. I am just really surprised that nothing has sprung up given the available opportunities. Though, as I mentioned I think the lack means the state exports creative minds and provides no incentive for such people to migrate in.

Ultimately I think it comes down to the value a community places on the experience. One of two episodes of Little House on the Prairie I remember from when I was a kid featured Pa making furniture by hand for the shop in town. The problem was, the shop owner could sell factory made furniture cheaper and the factory could make them fast enough to keep up with demand. He acknowledged that Pa’s chairs were much better than the factory ones but customers found the factory ones suitable for their needs and didn’t need such well-made chairs.

If people find the community theatre performances suitable to their needs because they lack the experience to discern between the quality of that performance and one at the local regional theatre, (or don’t think the disparity is great enough to pay more for the difference if they do perceive it), then the only option is to appeal to them with other criteria than performance quality.

In some respects, we should be happy that people are attending and participating in community theatre at all. My Little House example could as easily be applied to community theatre vs. DVD/Internet/movie/cable. This is not to say we should content ourselves with the successes of community theatres and count our blessings. We should always be raising the bar of expectations in every endeavor be it entertainment or education, (and if I may wax a little political, fuel efficiency and energy production.)