Not Words, But Deeds

by:

Joe Patti

Last week Doug Borwick wrote a blog post saying it wasn’t enough to tell people that the arts have value in their lives.

As I started reading his post, I agreed with this sentiment because we have long acknowledged the argument that the arts are good for you isn’t really that compelling for people. I have talked about how the arts shouldn’t be viewed as a solution to all sorts of problems a number of times before.

But there is also the basic experience we all have growing up being told that food/medicine/classes/experiences are good for us. We roil when forced to consume such things under the eye of parents and authority figures and often happily reject them when provided the freedom of choice. Sometimes we come back to them with appreciation, but other times the bias is so ingrained, we resist any opportunity presented to engage with these things again.

As Borwick’s post continued though, the situation became a little more complicated in my eyes. He quotes the former CEO of National Assembly of State Arts Agencies, Jonathan Katz about how little stock people put in empirical evidence about art.

Neither professionals [or community leaders] in the relevant disciplines nor the general public put sufficient stock in . . . studies to alter policy. This disinclination to believe is rooted in unexamined assumptions that the arts do not touch the lives of more than a select few.

Borwick continues, (his emphasis)

In other words, people do not believe the stories or the studies because they don’t believe they can be true. For many, the arts are so inconsequential, so void of impact on their own lives, any proof of their power is literally unbelievable.

So whether you are trying to convince people of the merit of the arts or the value of your organization or you are simply trying to get them to attend your events, there is a profound chasm of disbelief to be overcome. The way across this divide is not by words. It is action alone that will work. Being perceived as valuable must be earned by doing things that make us so. If we have to tell people we are valuable, we’re not to them.

Now to echo my friend Carter Gillies, just because you can measure something doesn’t mean what you have measured is relevant. We all know that the amount of revenue something garners has no relationship to the artistic value or quality of that thing.

But what Borwick is saying means that regardless of whether you are providing accurate data derived of the most rigorous methodology possible or not, people won’t believe the evidence if it doesn’t align with their personal experience. (Which granted, doesn’t just apply to the arts and also contributes to things like the current political divide in the U.S.)

So in the end, it is actions that enter someone’s experience, including that of individuals they value, that will serve as proof of the value of arts/culture/creativity.

Knitting Needles Over Netflix

by:

Joe Patti

So via Georgia Council for the Arts’ social media is a study on Artsy finding that many Americans would rather do something creative than watch TV or surf the net.

I initially wondered if there might be a bias to the study seeing it was commissioned by “Bluprint, NBCUniversal’s subscription service for online creative learning,” even though I am pretty sure NBCUniversal probably wouldn’t want to advertise the fact people would rather not be watching tv or streaming content.

The study was conducted by IPSOS with over 2000 randomly selected people so the results are probably relatively dependable. They asked participants about their creative hobby which was defined as “anything from drawing and painting to knitting, baking, making music, beer brewing, or journaling.”

What the study found was pretty interesting (my emphasis):

Americans have creative hobbies, but they’re hungry for more creative stimulation.

  • 75 percent of participants reported having at least one creative hobby.
  • The most popular activities were baking, gardening, cooking (beyond everyday meals), home decor, and DIY crafting.
  • 68 percent said that they are eager to use their creativity more often.

Participants with creative hobbies reported that making things by hand brings them joy.

  • 79 percent said they “love the process of creating something from scratch.”
  • 88 percent agreed with the statement: “Successfully finishing a creative project brings me joy.”
  • 75 percent reported that they “make mistakes along the way,” but that doesn’t lessen their “enjoyment.”

Some would sacrifice streaming TV and movies for their creative hobbies.

  • Of those who have Netflix, 77 percent would rather give up their subscription than give up their creative hobby.

Parents want their children to have ample opportunities for creativity.

  • 77 percent agreed with the statement “I want my child(ren) to be more creative than I got the opportunity to be when I was a child.”
  • 61 percent agreed that “public education doesn’t focus enough on creative arts.”
  • 72 percent agreed that “standardized test scores are prioritized more than creative thinking in schools.”
  • 79 percent of parents would prefer that their children “make just enough to get by in a creative job that they love,” rather than “make lots of money in a job they aren’t passionate about.”

Those findings I bolded really jumped out at me. I was interesting to me that they asked about mistakes and failures being a disincentive to continuing their hobby. It made me feel like the survey creators understood some of the underlying concepts behind creative expression. (Versus a sense that only something that is marketable has value.)

The bit about giving up Netflix before their hobby probably runs counter to a lot of the assumptions we all make about how people prefer to spend their free time.

I was also surprised that nearly 80% of parents wanted their kids to achieve just enough in their careers to support their creative pursuits rather than make a lot of money. Honestly, I wondered if it was the way the question was phrased or if people knew what answer they were ideally supposed to chose rather than what they would push their kids toward in practice.

My cynicism aside though, it was good to read something outside the circle of content I regularly consume specifically mentioning that people are recognizing that they have the capacity for creative expression and have begun to exercise it.

If Creative Industries Have Such Great Economic Impact, Why Ain’t I Paid More?

by:

Joe Patti

On Monday I wrote a post in which I mentioned an observation a person made about how having their state arts council organized under their state’s business development division made it difficult to disentangle the economic impact numbers of creative activities in advocacy efforts.

Artsjournal.com featured an article from Prospect Magazine (UK) that runs along similar lines, positing that an emphasis on the economic benefit of creative industries runs counter to artist’s best interests by valuing marketability over creative risk taking.

Whereas before artists and cultural practitioners could engage in art for art’s sake, now they are judged, ranked and scored on how much private investment they can secure. So film students are taught how to budget at the expense of how to create a mise-en-scène. Sculptors learn about the cost efficiency of materials rather than the work of da Vinci. Children do art classes because they are seen as investments in their future career rather than simply nurturing their well-being.

The article’s author, Oli Mould, also mentions the re-classification of creative industries to encompass a greater scope of activities in order to bolster economic output numbers.

For example, the “software” subsector—which consisted mainly of accountancy and administration staff—was augmented in 2005 which added £4.7bn to the creative industries’ overall contribution overnight.

Mould points out that despite all this economic impact artists and cultural practitioners apparently bring to the table, it hasn’t improved the collective bargaining power of these people. They are still being paid low wages or being asked to donate their goods and services for exposure.

(Slight aside: It will probably come as no surprise to many that a couple weeks ago someone at a meeting I attended mentioned a company which had recently completed a multi-million dollar wing to their corporate HQ was asking artists to donate art for their walls. )

A few weeks ago I listened to an interview Erik Gensler at Capacity Interactive conducted with Diane Ragsdale. Gensler made repeated reference to the negative impacts of neo-liberalism and capitalism on the arts. At the time,  I thought he was strangely fixated on neo-liberalism.

It took me a couple of weeks to recognize bringing up the term wasn’t that strange at all.  I often take issue in my posts with the utilitarian view of arts and culture as a solution to problems. That utilitarian view is a by-product of neo-liberalism.  Mould links to an article on neo-liberalism and the arts as applied to the UK in the Prospect piece.

ROI of Classical Music Training

by:

Joe Patti

Over on The Baffler, Kate Wagner, takes a look at the tenuous state in which classically trained musicians operate in the face of income threatening conditions like the lock-out/strike currently occurring at Baltimore Symphony Orchestra.

I came across the link on Arts and Letter Daily which introduced it with, “Classical music is a high-water mark for culture. Being a classical musician, however, is a job — a crappy job.”

Reading Wagner’s account, I would have to agree. In addition to the cost of formal training with private instructors, universities and conservatories, she also lists the myriad other costs involved including summer intensives, festivals, competitions, internships, memberships, certifications and the choice of buying or renting instruments.

Last week Drew McManus pointed out the rising cost of strings his wife buys and analyzed the lifetime cost of maintaining a string instrument. His broader analysis of instrument costs, with nifty infographics, is worth a look. It is something to whip out when people say musicians shouldn’t be paid to do something they love.

Wagner had initially trained to be a violinist and she expresses some bitterness upon realizing that the ability to access the brand name training experiences that will provide access to the next tier of prestigious training was out reach of her family’s finances. She expresses anger at being encouraged onward and further into debt by teachers who knew that the path to an orchestra didn’t lay through the training she received.

One composer who currently works as an adjunct professor at a small Midwestern college decried classical music’s entrenched reputational economy. “I feel like we’re witnessing the development . . . of a two-tiered system,” he said, “with musicians who went to non-famous and poorly endowed schools on the bottom, with musicians who went to the Ivy Leagues of music on top…. What’s more, he argued, this uneven system of class and reputational privilege leads to more and more exploitation:

There’s a very strong sense of identity shame for a lot of musicians who went to non-famous schools, who got perfectly wonderful educations, but who didn’t have the grace of some famous asshole to notarize their work. Basically, it creates opportunities for exploitation. Students are told to go to these famous places to get a good degree. They live beyond their means . . . they open themselves up to labor, sexual, emotional, and physical abuse, depending on which monster they’re assigned to work with.

She mentions another colleague teaching middle school in Texas who has felt her opportunities have been limited because she doesn’t have the resources to gain the imprimatur accorded by participation in Drum Corps International competitions and workshops.

She notes that in this environment, it is pretty difficult to bring greater diversity to the industry, even with scholarships facilitating the process, due to the high debt one will accrue and low wages pretty much everyone will receive upon securing a performance position.

She ends the piece with a bit of solidarity for the striking musicians.

Sure, I may have been a failure in classical music, but as my colleagues and comrades schlep their instruments around in substitute gigs from orchestra to orchestra, unable to get a full-time job, teaching their students, paying off their debts with poverty wages from performing or adjuncting, and walking the picket line, the least I can do is write about it.