Cultivating A New Show

by:

Joe Patti

I have been rather busy lately and I fear the quality of my blog entries has been suffering. I am helping to produce a world premiere piece that will debut in 3 weeks so right now I am embroiled in program book layouts, marketing and donor reception planning. Since I won’t make a cent from any subsequent touring it might do, I don’t feel any conflict promoting it a bit here.

I do feel a little conflicted though about the fact the show is based on a Hawaiian legend after I have bemoaned the lack of originality in new shows these days. On the other hand, there aren’t any major works outside of Children’s Theater shows based on Hawaiian myths so the stories are due a little recognition. Second, the style of the performance pretty much requires it be a traditional story.

Also I am damned proud to be associated with it. We filmed a commercial two weeks ago and I was astounded at how far along the show was at 5 weeks out.

The story itself is pretty recognizable. Two lovers of different classes are transformed into flowers for engaging in a forbidden relationship. These particular plants, the Naupaka, only bloom in semi-circle flowers so the tradition is to get a flower from the mountains and a flower from the seaside and bring them together to form a full bloom.

The execution of the show is the interesting part. We are billing it as a contemporary Hawaiian opera because it has that feel and scope and will be rendered entirely in Hawaiian with English supertitles. There is a lot more dance and movement than you will find in opera. The dance encompasses modern, ballet and pōhuli.

Pōhuli refers to hula inspired dance. Because of the great respect the company has for the traditional Hawaiian dance form, they are very clear about the fact that they do not do hula. An eminent Hawaiian scholar chose the word pōhuli, which actually refers to a new shoot on a banana plant, as the term to use for hula inspired off shoots.

The musical elements are a mix of traditional and contemporary as well and includes Hawaiian slack key guitar, flamenco guitar, violins, bass alongside the traditional ‘ipu heke and chanters.

I will tell you right now. Hawaiian chant will give any other language a run for its money in opera when it comes to creating a powerful mood or atmosphere. The hair on your arms will stand up when some of the adepts perform. If anyone was at Wolf Trap this past weekend to see Halau o Kekuhi, you can probably attest to this fact.

The set will be very contemporary with flowing fabrics and projected images creating time and place to make the set easily tourable.

If you are interested in learning more you can check out our website which includes set sketches. Wait about a day and we will have an informational guide available for download about the Hawaiian cultural elements present in the show.

VA Stage Has Presence

by:

Joe Patti

I received an email over Labor Day Weekend from Chad Bauman, Marketing Director for Virgina Stage Company asking me if I would add his Arts Marketing Blog to my blog. At the time there weren’t too many entries and I wasn’t about to link to a site that only had two entries. After a week I visited again and saw it was coming along so I added it to my list of links on the right.

As I delved further, I discovered that not only does the theatre have their regular website and Chad’s blog (though his is general topics as well as about VA Stage), but they also have a MySpace site. (VA Stage is apparently a Capricorn) According to Chad, MySpace drives twice as much traffic to the organization website as Google does. I have actually had people suggest we advertise on MySpace and am now really beging to ponder it.

Even more compelling is an article on the Chronicle of Higher Education website today detailing why Allegheny College went to a lot of trouble to create a rather detailed page on MySpace.

The site has become an integral part of Allegheny

Trends in Arts Spending

by:

Joe Patti

Just some FYI materials to provide a little guidance to those who are looking for ways to position their events.

The NEA just came out with a report on consumer spending on the arts in 2005. It seems when adjusted for inflation, spending on performing arts events was flat with 2004 spending. 2004 only saw 0.9% growth so it isn’t terribly surprising that it is flat. What is sort of depressing is that the economy grew in both 2004 and 2005 but arts spending didn’t. By 3.9% and 3.2%, respectively, according to the report.

As bad as that may seem, adjusted spending attending movies and sports events both dropped. Movies dropped for a third year by 4.7% and spectator sporting events by 1.6%, down from 1.6% growth in 2004.

So where is all the money going? As you might imagine, to at home entertainment equipment which saw 12.7% growth. But there was also comparable growth (11.7%) in non-durable toys and sports supplies.

It seems the biggest growth moves in different directions. People are staying at home and enjoying audio and video equipment and/or getting out and getting active. (Or at least they are buying a lot of expensive equipment with that intent before being seduced by their home entertainment centers!)

This makes it a little tough to decide how to position events. It is fairly easy to portray watching television at home as passive and inactive and show attendance at a show or gallery as exciting and engaging (if your current patrons find it so). The problem is, sports and outdoor activities are even more active than event attendance.

Perhaps portraying arts attendance as a continuation of an active lifestyle? Coming home from running/biking/climbing, etc., you are too amped up to sit passively watching two dimensional images. Only the passion exuding from live performers makes your nerve endings tingle and makes you feel alive!

Employee Training Can Be Fun

by:

Joe Patti

I recently came across this example of an employee training manual on Inc.com. The article is a few years old, but the manual excerpts that you can download immediately show that the company (Zingerman’s Deli) is interested in making the training process fun and empowering employees to contribute to the success of the company.

It isn’t tough to see how emulating Zingerman’s general approach for employees and volunteers can contribute to strengthening a relationship with and between them.