Distinguishing Yourself With Your Own Best Practices

by:

Joe Patti

One of the big focuses on college campuses today is tracking student success. It is important that students both earn their degree in a timely manner and have developed appropriate mastery. Classes are scrutinized and numbers crunched to insure quality is being maintained but that instruction is not delivered in a manner that inhibits student success.

The students need to master the material, but the way the material is delivered may need to be changed to facilitate the learning process. As you might imagine, there are a lot of conversations about whether standards are being compromised along the way.

I hadn’t really seen many connections with the arts until I read an article in the Chronicle of Higher Education this week one of the early sections struck a chord.

1) Institutions should improve student success by focusing on practices within their control instead of blaming external factors.

When asked about the challenges they face in helping more students graduate, higher-education leaders tend to list external forces, such as budget cuts and poor academic preparation. Yet regardless of whether states or the federal government restore needed support, or our K-12 system produces better-prepared graduates, institutions can do more with mechanisms directly within their control to help the students they enroll.

Research has shown that institutional practices make a big difference in student success. Similar institutions (of comparable size, selectivity, and student composition) vary more significantly in their completion rates and success with underrepresented populations within segments than they do between segments—with high performers outpacing low performers by as much as 40 percentage points.

The same complaints are made by arts organizations- funding cuts, lack of arts exposure/involvement and other external pressures. The article goes on to mention that the profile of students diverges from traditional in some way and that they “swirl,” attending more than one institution, sometimes simultaneously.

Certainly the arts face the same thing with audience composition changing and splitting their arts and entertainment activities between many choices. Arts organizations struggle with the expectations their audiences bring to the experience in much the same way as colleges struggle to meet student expectations that their credits will transfer from other institutions.

Yes, even if you are adept at handling them, external forces impact your organization immensely and can not be ignored. But there are still many things within in the scope of your control which can positively impact audience experiences.

Unfortunately, unlike college, the arts are not seen as critical to life long success. Where colleges can answer the problem of poor K-12 preparation by offering more remediation and earning money by the effort, there isn’t as much money to be made from filling in the gaps in people’s cultural education.

Which is not to say educational programs can’t be successful for an individual organization, the necessity of bolstering one’s creativity and arts knowledge just isn’t as widespread a cultural value driving people to our doors. I suspect that this is where the second paragraph I quoted applies. Internal institutional practices can probably likewise make a difference in successful audience/community engagement and set one organization apart from similar organizations.

If you read as many articles and blogs as I do in the pursuit of improving your practices (and creating content for your blog) you may be intimidated by the long list of things you are supposed to be doing to improve your organization. I think one of the things that doesn’t get emphasized enough is to make sure your internal practices are playing to your particular organizations strengths rather than trying to replicate/adopt what you read other people are doing.

Using social media may help raise your organizational profile immensely, but the tone and frequency of your interactions should be your own and not mirror that of the big organization you wish you were. The same with your website, the people answering your phone, your ushering staff, curtain speech, lobby decorations, press releases. It should all play to your strengths rather than reflect industry best practices.

You would think all this would be a given, but think a moment and if your like me you can think of a few encounters you have had that ran contrary to the general environment and screamed “industry best practice.” (And if you think a little harder and honestly, you can probably identify some you have perpetuated.)

Granted, some times it is difficult to separate what you value about yourself from the actual organizational strength. For example, a farmer may view his expertise at growing a certain crop as a strength, overlooking the assets of the quality of the soil that can allow him to grow other crops now in demand.

This is a rather simplistic example, but in a similar way arts organizations can define themselves by their performances only, overlooking the asset of their production studios which can meet a burgeoning demand.

In Which I Have A Belated Realization

by:

Joe Patti

The lovely people at my state arts foundation sent me some information about National Endowment programs today that I thought I would share. The first is that there will be a webinar for the Challenge America FastTrack program on April 18. If you are thinking of applying and have questions, sign up!

The second thing I got was a PDF of the Our Town application guidelines webinar. I was interested to see that the program encompassed more than I originally assumed. The focus is on Creative Placemaking which means they are looking to improve quality of life, encourage creativity, support artists and engender a sense of community.

I had assumed they would support arts in public places, creation of arts districts and cultural facilities. I know some projects have included artist housing. I was pleased to learn that they would also support creative entrepreneurship, the development of creative hubs, design of public places and wayfinding systems. I hadn’t realized they were interested in cultivating an entire infrastructure. I guess it shouldn’t surprise me given the NEA is a partner in ArtPlace. There seems to be a desire to re-purpose existing spaces rather than new construction.

As you might imagine, they won’t support anything that doesn’t have arts and culture–and their practitioners–as central elements. At the same time, they also require local government at the city or county level as a partner to the non-profit. A government entity can only submit one proposal, which they define as:

“Eligible local government partners include counties, parishes, cities, towns, villages, federally recognized tribal governments, local arts agencies, local education agencies (school districts), or local government-run community college.”

Soooo….. as I got to finishing this entry, I realized that the deadline for this grant was March 1. I suspect the folks at my state arts organization didn’t realize this either when they sent the information out with a “please share” request. The Our Town link from the NEA home page isn’t working so it wasn’t immediately apparent the deadline had passed. I did find the application information page through other means.

If nothing else, it is a good resource for planning for the next cycle. (Which they indicate there will be.) This year the application window was December 1 to March 1. Unless you already had something in the works with your local government, it would have been a real crunch to get an application together. Let’s face it, few people are really going to be working on a grant application during the Christmas holidays.

Should Arts Organizations Sanction Electronic Devices

by:

Joe Patti

Let me just preface this entry by saying I am pretty much old school when it comes to attending performances. I don’t have any problem sitting passively in a dark room watching a performance. I don’t have any problem standing in a dark room and moving around as required for site specific performances. Sure, I get a little uncomfortable when performers in elephant masks sit on my lap and put their arms around me, but I am pretty much open to whatever experience the performers are offering me.

But as a person who programs and administers a performing arts facility, my job requires me to acknowledge that not everyone seeks the same experiences I do and I have to pay attention and be open to making changes.

When you go to the movies, you can’t bring in your own food. Not because the theatres don’t allow food, but because they want to control the environment their spaces–namely the food is purchased from them.

I wonder if the same situation exists in relation to the performing arts. There was an article in the Wall Street Journal this weekend about why you shouldn’t text while in the theatre. I actually agree with the points about wasting money, annoying other people, maybe you are the one that is boring, you aren’t in the moment, you wouldn’t text while your lawyer is advising you and you are interacting with machine instead of humans.

But what is the difference between using a cell phone and Concert Companion? Many of those same points can apply, except Concert Companion is developed and supported by arts organizations and foundations. While I am not sure Concert Companion is still active, the most recent article I can find on it is seven years old, it shows that nearly a decade ago orchestras were already thinking of introducing hand held electronic devices people could reference throughout a concert into the performance hall.

Perhaps they didn’t recognize the problems this might cause, including giving license to others in the audience to pull out their own devices for other purposes. My question is, would these devices be welcomed if they were serving the arts organization? If audiences, especially new audiences, showed an interest in using their iPhones to access information about a performance and told the performing arts organization that it really enhanced the experience, would there be more tolerance for the glowing screens?

There was recently a story about Quebecois artist, Olivier Choinière, who as part of his performance piece arranged for people to attend a performance of Moliere’s School for Wives at Théâtre du Nouveau Monde. The 80 people in his “audience” were instructed to hide their headphones until the lights went down and then start listening to a podcast.

“What the audience within a larger audience was then treated to was Choinière’s indignant but humorous real-time commentary, in which he questioned whether the metatheatrical production lived up to the claims, in the promotional material, that the director had found “terrible resonances with our society” (for instance, regarding pornography and pedophilia) in Molière’s 1662 play about a misogynist named Arnolphe who raises a young girl to be the perfect wife.”

I don’t really agree with Choinière’s event and would agree that it was somewhat closer to being parasitical than a performance. Yet, I think it is an interesting concept and I am sure many of you do as well. I can easily imagine arts organizations doing something similar to help guide audience members through a performance. Provided people keep the volume down so their neighbors can’t hear, ear buds are a far less obtrusive alternative to the glowing screens of Concert Companion type guides.

Though I suspect once people starting using the guides, I suspect they wouldn’t be satisfied with just listening and might crave the accompaniment of visual information as well.

So is it okay for people to listen to podcast commentary or look at supporting materials as long as it supports the show, but a invasive practice if someone is criticizing and lampooning the performance? Will ushers back away quietly when they see an approved image of John Cage on a hand held screen, but swoop down if they see someone texting about their physics homework?

Again, to my mind all these devices are extraneous and intrusive. However, I realize many people didn’t have parents and schools that exposed them to the arts (ah, memories of my sister shouting “Mommy, they are naked,” in reaction to dancers in body stockings.) Right now we see the presence of these devices as detrimental to the experience, but there is a fair possibility that if people start developing performance related content, they will viewed as useful tools for educating and enhancing the experience in the near future.

It would be great if audiences eventually got to the point where they could wean themselves off using devices, but once people start, they may expect/seek material to supplement a performance. No guarantee that the material will always be complimentary or under the arts organization’s control.

While it is easy to criticize, to do a good job providing a running criticism, you would have to know the material about as well as you would to provide a running educational commentary. If there are people like Choinière who have enough motivation to create a criticism, there are probably those just as motivated to create a helpful guide. Tough part might be identifying them so you can partner with them (or point audiences toward their material). It might make sense to seek these people out now (or task your education department to generate the material) before you find yourself scrambling to do so in reaction to a Choinière.

As I sit here writing this, I am thinking, “God, do I really want to create an environment in my theatre that encourages people to use mobile devices?” Yes, people are already doing so against our wishes, but do we really want to sanction that activity by providing content for it? If you think there is a good chance someone else might eventually create negative content, it would probably be good to at least start having hypothetical conversations about how you might implement your own program or otherwise constructively react.

——-
Reader Challenge- In addition to sanction and cleave, are there other words in the English language that have opposite meanings? I seem to remember at least one more.

Honor Your Ancestors Today

by:

Joe Patti

I am rather busy and have fallen a little behind on my reading and pondering for the blog. As an alternative, I thought I would make note of some interesting art.

Today is the celebration of the Qingming Festival for China/Hong Kong/Taiwan and ethnic Chinese in other countries. It is essentially a festival honoring the dead and is also known as Ancestors Day and Tomb Sweeping Day. The festival also marks a transition into Spring: the spring plowing starts, couples start courting, green tea harvested before today fetches a higher price, etc.

There is a famous panoramic painting by 12th century (Song Dynasty) artist, Zhang Zeduan, Along the River During the Qingming Festival measuring 9¾ in by 17 ft 4 in. If that link isn’t working you can view it on the Wikipedia page, though the aforementioned link is much more beautiful.

For the 2010 Shanghai Expo, the China Pavilion featured wall sized animated versions which showed the figures in the painting moving about their day. Cleverly done and quite interesting to watch.

I like this one best

Another version. Animation is more detailed, but covers less ground

h/t Hidden Harmonies China blog