Intrinsic Value of Puppets, Mad Scientists and Trash

by:

Joe Patti

I had a moment of panic a couple weeks ago when I was taking notes on the audio from the “Intrinsic Impacts” session at the APAP conference for one of my earlier entries. When Lisa Booth mentioned she hoped arts organizations didn’t use the report as an excuse to justify providing a small group with an experience of high intrinsic value, I felt a little guilty because I had a show coming up that I knew would only have limited appeal but would provide a highly rewarding experience to those who attended.

I relaxed a few moments later because I knew that on the whole the season held wide appeal for many people. I knew this because every time I picked up the phone or checked the overnight internet ticket sales, most of the orders were for those events even though they were weeks and months hence instead of for the show we did last week. Given that most of our sales generally come in the last couple days before a performance, these steady purchases this far out is quite pleasing. Unfortunately, the weaker sales on the most recent show only served to confirm my impression that it might have a more limited appeal.

Of course, the appeal I refer to is relative to audience size rather than their enthusiasm. The audience size was actually pretty good in terms of my expectations. Their enthusiasm was through the roof. Therefore I don’t have any reservations about mentioning the performer was Paul Zaloom. (Who is also the guy I mentioned yesterday.) Zaloom is probably best known for his role as the wild hair mad scientist on the Saturday morning science show, Beakman’s World. However, he has had a long history as a performer with Bread and Puppet, film maker and puppeteer/performer.

I had contracted him primarily to do a performance but also asked for a couple of workshops. I am glad I did because by some measures they were some of the most successful ancillary activities I have conducted. For the first workshop, I asked him to channel part of his Beakman personae and do his Science Edu-tainment workshop where he talks about how educators can teach science in an entertaining and engaging way.

With a title like that, you might think the session was a lot of flashy tricks with little substance. I have to say I was impressed by how he really emphasized the diligence he applied in making sure the specific terminology he was using on his show (and our workshop) was vetted by scientists at the Exploratorium in San Francisco. I guess he did a good job because a half hour into his 90 minute presentation, one of the science faculty offered him a job as a lecturer next semester. Zaloom deferred because he doesn’t have a science degree. I think his enthusiasm and contention that the best scientists are as creative as any artist really energized and excited the 50 educators and educators in training who attended the session.

The second workshop he did was titled “Theatre of Trash.” This one he did for our drama students and some improv groups with an association with our school. For this workshop he raided our prop room for miscellaneous items and required participants to bring some items of their own. He gave a lecture/demo on the use of found objects in performance. Then he set the students loose on the pile and critiqued their work when they were done.

While my hope for Zaloom’s visit was that people would walk away with some new ideas about creating and viewing art and science, I was really hoping this workshop in particular would inject some new perspective. A lot of what I see the students, alumni and even some renters do is derivative of others. Worse, they are borrowing liberally from other local performers who did the same so it is all pretty incestuous. Granted, with sampling, mash-ups, etc., it may just be a function of how they have been socialized to think of the creative process. They still need a kick in the pants though.

Zaloom’s performance did some rump kicking of its own. As a social satirist, his work pushes some buttons at times. Because Zaloom employs found objects and puppetry in his shows it introduces a level of insulation that allows the audience to accept what is happening in a way they couldn’t if a person was saying it directly to them.

After the show he invited the audience up for a backstage tour and 90% of them came up. He explained that puppeteers are the opposite of magicians in that they love to show off their secrets. He spent a fairly long time demonstrating and answering questions for the people huddled around his gear. For the third time in a week, I think people left his presence having had an entirely different experience than they usually do when they enter a familiar room, be it a classroom or theatre.

As I mentioned yesterday, there are experiences you can’t replicate in all situations because the dynamic isn’t there. I talked yesterday about how the audience had an entirely different relationship with Zaloom than they usually do at our shows. As an interesting counterpoint, the night he performed, one of our sister campuses was presenting a version of The Tempest employing Balinese shadow puppetry. Zaloom’s show also employed shadow puppets rigged in the Balinese fashion.

The Tempest was much more technically advanced and very cleverly done. I really wanted to know how they managed to alternate between what was being projected without also including the people who appeared to be standing right in front of the screen. Unfortunately, the dynamic for that show was such that it didn’t allow audience members more than a glimpse of the mechanisms at curtain call.

The ultimate result of Paul Zaloom’s visit is that many people were pleased with their experiences of last week. I am getting all sorts of praise and thanks. There have also been a number of people who have stated we should be doing this type of thing more often. They forget, of course, that I actually started the process 18 months ago when I approached them about their interest in the workshops. It ain’t a simple proposition. What’s more, it also seems to have slipped their minds that the money to pay for artist fees, transportation, lodging and food is coming out of my earned income! Good ideas are always free. Reality costs, n’est-ce pas?

Fezzik Was Right!

by:

Joe Patti

In the movie, The Princess Bride, the character Fezzik talks about how fighting one man is different than fighting a group. (It is right around 1:35) In fact, according to the powerful giant, it can be tougher to fight one person than a group.

It a lesson I relearned this past week when we were hosting a one person show. When we have a group of people visit to perform, even if they number as small as three, they are generally mutually reliant and supporting. They work out their schedule among each other and get themselves where they are going. With a single person, the dynamic changes and the relationship with them can become more intimate.

I had approached last week thinking that the group before had presented little difficulty and how much less a problem an individual would be. In some respects it was, but in many other aspects the performer’s visit consumed much more of my time and attention than most groups do.

For example, groups generally take their meals together be it catered in house or driving to a nearby restaurant. Smaller groups might invite staff and crew to take meals with them but with an individual, the opportunity presents itself more often and feels natural. Last week I ended up eating dinner out more times than I ever have since moving here. I was late or missed events I frequent weekly as a result.

While I regularly escort performers to their hotel after meeting them at the airport, there are times I don’t if they feel comfortable driving themselves. Last week I waited around 4 hours to escort him while he unpacked and set up at the theatre. Sure I would have rather gone home, but he was in a strange city, it was raining and while it is easy to get to the hotel, he didn’t have anyone to help him navigate.

Working with an individual performer doesn’t always present challenges. The dinner conversation was great. In fact, I was disappointed that I wasn’t able to take him around to a more diverse group of restaurants. Last year I was driving a single performer to the theatre to rehearse and took a 20 minute detour to a scenic overlook because the she kept admiring how beautiful it was and I knew she would appreciate the view. These usually aren’t options that even enter consideration with groups. One’s relationship with individuals is more likely to feel like a guest and host or even familial interaction.

In some situations, dealing with a single person is less difficult if they relax their expectations. For most of the week we had our hospitality set up moved from our green room to the scene shop because it was less trouble to grab water, coffee, cookies and fruit from the stage. Generally performers are less keen about getting their coffee next to a table saw.

When we talk about customer service, speak of treating every individual as if they are the most important person. But if this type of experience has reminded me of anything, it is that the standard of care rendered to people has to be anything but. People in groups often get a lot of what they need from their companions. Dealing with individuals sometimes thrusts the role of a companion upon you by default.

Part of the point I am trying to make isn’t so much about having a separate way of dealing with a single person at the box office versus a group that comes to buy their tickets as it is an attempt to create a metaphor about being mindful of the dynamic that group size dictates. Our audience had as different a relationship with the single performer as I did. It may seem self-evident in your mind that the experience would be different, but there are assumptions about what will happen that we automatically project on our experience based on past experience that simply are not valid. In such cases, operating as business as usual may yield disappointing results for audience, artist and staff.

Engage Your Art — Will It Be A Happy Marriage?

by:

Joe Patti

While I was in the Learning to Lead session at the APAP conference, Steven Tepper was discussing his new book Engaging Art: The Next Great Transformation in America’s Cultural Life just next door. It was tough deciding which session to attend and I eventually stayed in Learning to Lead and bought the audio recording Tepper’s session.

There were a number of interesting insights from his book that Tepper shared. One of the things people are concerned about is that arts audiences are disappearing but according to Tepper, participation is dropping all over. There are declines in church attendance, voting, involvement in formal political processes and even major league baseball games.

But says Tepper, It’s not that like sports less, its that we like a little sports more….It may not be case that we like arts less we may actually like arts more.” He doesn’t expound, but I think he is referring to The Long Tail economic model which essentially deals with selling a lot of niche items at higher volumes. His implication, as I understood it, was that people will value a lot of small experiences over the larger, more formal ones in the future.

Something he pointed out was that there is a shift in where people are getting their arts experiences. They aren’t just getting it on the internet and TiVo, but also in places like churches which are bringing arts experiences to their constituents both within services and independently of them. He suggested that churches could be potential partners for arts organizations.

Tepper cited survey results that said high quality art wasn’t a prime motivator for attendance. Rather celebrating heritage, socializing and supporting their community bigger motivation than quality. Social connections have long been a strong factor in arts attendance and apparently remains so. This is one of the reasons why churches could be strong partners. Not only do people who attend church participate more often in other areas of life, but churches provide a social connection.

This may be more true now than ever before given that many churches now offer counseling and assistance with things like job placement, parenting and child care in addition to sponsoring social gatherings for demographic groups. The church that rents my theatre has niche social groups for every permutation of age, marital status (and desire to be married), employment/student status and gender.

Though it does sound like one of those jokes about ordering coffee in Starbucks when a pastor introduces someone as a member of the Thirtysomething, professional single women social group. Yet if the Long Tail situation is indeed developing, services focused to these type of divisions may be what people desire. (Despite the fact that you will either go insane or print up different labels for the same product trying to serve every possible group.)

There are signs that there is a growing interest with involvement in artistic creation. UCLA administers an annual survey to students about their aspirations. Over the last decade there has been a small but noticeable increase in the number of students with a “desire to create, write something original or be accomplished in a performing art.” Tepper acknowledges that what they create might not be worth experiencing. He notes that students are experiencing frustration. Colleges and universities are having a hard time responding since the classes addressing the myriad creative areas are only available to majors. Students are coming to school with creative hobbies but don’t have a formal way of advancing their skill/knowledge.

So perhaps the role that arts organizations can fill in the future is responding to this need to hone one’s creative skills that schools are not able to provide. In the best situation, arts organizations will be partnering with schools to provide the types of experiences students are looking for rather than competing or duplicating efforts.

I have talked about the Pro Am — professional amateur — trend in earlier entries. (Not surprisingly in relation to a piece Tepper wrote before.) People are investing a great deal of time in their interests these days and technology is making it easier for them to gain expertise. There was a time when this was not so and the learning curve for amateurs was so much greater.

It may not longer be the role of the arts organization to employ those who have acquired a high level of skill in their field to exhibit it to others, but rather to invite these Pro-Amateurs to become partners/participants/students in the creation of art. I have often wondered what the next phase for arts organizations is going to be. I don’t think the future would be too bad if this was the role arts organizations played. The scary part for existing arts organizations is figuring out what their organization is going to look like and making the transition.

**Apologies to regular readers for falling off my regular posting schedule. Engaging my constituents (look for posts next week) and problems logging in to my blog contributed to my delay**

Fractured Knowledge

by:

Joe Patti

A nod of appreciation to Stanlyn Brevé at the National Performance Network for noting that Fractured Atlas is continuing in the practice of being a irreplaceable resource for artists by offering online classes.

A couple weeks ago, Fractured Atlas Founder, Adam Huttler announced the opening of Fractured U. as a source of information for artists.

For the last year we’ve been quietly putting together an online curriculum in arts management aimed squarely at artists who are working outside the mainstream establishment and trying to make things happen on their own terms. The initial roster of classes provides introductions to fundraising, marketing, and professional identity. The course list is short for the moment, but we’ll be expanding it steadily over time.

Fractured U. is free and open to the public, although you’ll need to be a Fractured Atlas member to participate in discussion forums or take quizzes.

A lot of the information seems elementary to me — which is good because I went to school learn this stuff! But it also seems to be a fairly complete and clearly explained basic set of information. If you don’t have a clue about marketing or are intimidated by the concept, their information is a good place to start.

I am always happy to promote Fractured Atlas because I am grateful I am in a position where I don’t have to avail myself of their services. I am fortunate enough to have insurance coverage and a job, etc, but there are plenty of folks I know who don’t and I often point them to Fractured Atlas. They are big advocates for equitable treatment for artists with housing, healthcare and in other areas that impact artists.