Enter The Celebrities!

by:

Joe Patti

This past weekend we finally opened our site specific work, The Celebrity Project, over a year in the making. There were a lot of changes that were made since our original conception. It went from being entirely outside at another location to being closer to the theatre with part of the action occurring indoors. From the amount of effort that went into staging even part of the event outdoors, it was probably a prudent move.

To create some atmosphere, we laid down a red carpet from the foot of the stairs up to the ticket office.

You may notice a lot of wires coming out of the ticket office. The little room also doubled as our control room for sound and lights. It was great because it offered good sightlines to our stages. On the other hand it was pretty cramped with the ticket office, technical staff and stage manager all in there at once.

I observed some strange behavior in connection with the carpet. Many times people would come down the stairs and side step to the concrete on the outside of the stanchions before continuing to the ticket office. In one case, a young woman decided to walk on the carpet while her boyfriend insisted on staying on the outside. I guess people decided the carpet wasn’t for them even though it lead directly to their desired destination.

One of the iconic images employed by the performance company with whom we partnered is “Moira” a woman who sits and knits throughout the whole show. For this show, she appeared to the side of the red carpet apparently knitting since the end of her knitting was attached to the carpet. The umbrella is there to keep her dry in case of a passing shower.

In a break from the usual procedure, when the show began the announcer encouraged everyone to take pictures, twitter and live stream the event if they wanted to. He even encouraged them to take their cell phone calls. This was something of a surprise for me since they had filmed me for the interior portion of the show telling the audience not to do any of these things. That bit didn’t appear in the dress rehearsals so I heard it for the first time opening night.

Surprisingly, even though we had gotten the audience pretty riled up and excited in the first half, no one really broke the no recording/photography rules once they got inside. I think the compliance indoors may have been a result of the smaller than usual audience size. Without as many people performing undesirable actions, fewer people felt comfortable trying.

Because the two outdoor stages were so close to each other and because the masks the performers were wearing inhibited any sort of dialogue, the difference pieces on each stage were performed to the same music. Later when the performers switched to the other stage so the audience would see the entire show, the same music played again to accompany the action. Many audience members thought this was pretty clever.

On the Left Stage...
On the Right Stage...

Then we forced everyone out of their seats to witness a wrestling battle royale! We got the audience to shift to the area in front of the ticket office to watch two masked characters participate in an ever escalating battle of plastic surgery enhancements.

Followed by a revival meeting by the Reverend Wolf who got the audience howling and bearing their claws.

Finally, the glamorous celebrities descended the stairs and lead the audience inside for a more traditional experience.


In the end, it was a lot of work but also a lot of fun. We proved that this type of thing could be done. We have been a little too busy in the aftermath to ask whether we should try to do it again. There are things I would definitely change about some of the arrangements. There were a couple times when we asked ourselves if what we were doing was specific enough to the setting to require it to be done outside– the whole purpose of site specific work. Perhaps there could have been more aspects of the experience that were unique to the space.

Also, moving people from a space that limits attendance to a space that allows twice as many might have been a mistake. The audience went from a very physically intimate experience to one that allowed significant gaps between people. I am sure I could have made a case for the alienation effect of celebrity once you move from ad hoc performance spaces to the big time of formal stages, but the truth is it would have been incidental to the purpose.

However, in terms of engaging the audience, the design was pretty much on the nose. We moved them from passively watching to pressing forward to see– which is what the red carpet experience is all about. We had people howling, whimpering, growling and baring their claws on cue. People had a good time and even returned a second night because they hadn’t brought a camera the first go round. Next time, I will want to encourage more of that to see where we can go with it.

The Hidden Hands And Slow Brains of Creativity

by:

Joe Patti

Rod Dreher had a couple interesting entries about creativity and the unseen entities at performances on his Beliefnet blog last week. The entries aren’t about religion except in the broadest sense in which any communal endeavor in which the final result is due to the efforts of the many in support of a goal.

Although the article about backstage workers Dreher links to does appear in In Character which is subtitled, “A Journal of Everyday Virtues,” so perhaps I shouldn’t discount the efforts of backstage workers as not having an element of religious like devotion. It isn’t new to those of us in the business, but it is gratifying to have it acknowledged by someone from without. I especially appreciated that the writer included the observation by the technical director that he isn’t a frustrated actor just awaiting the opportunity to make a star turn. I guess from the outside, performance is such a defining quality of the arts that many people have no conception that anyone would far prefer to be involved in other capacities.

And there can be ample psychic income in the commitment to the craft of play-making, from sewing the costumes to hanging the lights, as well as in contributing to an artistic endeavor that may have a lasting impact on the culture.

Still, much of the activity in the beehive of theatrical life goes on without even a minimal sort of public acknowledgment. It’s a strange dichotomy. For an art form so reliant on applause, most of those who work in the theater only hear it as muffled noise from another room. Propping up a star’s halo, the behind-the-scenes folks hardly bask in a sliver of reflected light.

It takes a special kind of humility to devote yourself to being backstage for the creation of a play, to knowing from the outset that you will receive little of the credit. There is, of course, a certain safety, too, in being out of the line of fire. But we are a culture that more and more seems to define success as the aggregation of renown, as the cachet of a boldface name, as the catalyst for a gazillion clicks of a mouse and qualifying for a sizable personal entry on Wikipedia.

So toiling anonymously in a public profession such as the theater translates for me into something rather noble. You know from the outset that there will be no fanfare for you, that the satisfactions will on some level always be vicarious. The good of the whole is what matters. Absorbing this reality requires an acceptance of modest status — a true spirit of deference.

The second article Dreher linked to was immensely interesting to me–the hypothesis that creativity might be a slow neurological process. We also think of high achievement being related to speed of thought. Solve a complex problem quickly, ring your buzzer and beat the other guy. However, as one of the scientists quotes in the piece points out, speed is not generally seen as a component of creative work.

The results are surprising, given that high white-matter integrity is normally considered a good thing, says Paul Thompson at the University of California in Los Angeles. He acknowledges that speedy information transfer may not be vital for creative thought. “Sheer mental speed might be good for playing chess or doing a Rubik’s cube, but you don’t necessarily think of writing novels or creating art as being something that requires sheer mental speed,” he says.

After performing MRI scans on people whose creativity had already been tested, Dr. Rex Jung at the University of New Mexico found:

Jung found that the most creative people had lower white-matter integrity in a region connecting the prefrontal cortex to a deeper structure called the thalamus, compared with their less creative peers.

Jung suggests that slower communication between some areas may actually make people more creative. “This might allow for the linkage of more disparate ideas, more novelty, and more creativity,” he says.

Unfortunately, lower white-matter integrity is also associated with mental illness. “So the result also strengthens the link between creativity and mental illness. One of the triggers for Jung’s study was the finding that when white matter begins to break down in people with dementia, they often become more creative.”

I remember about a year ago I blogger was complaining that the depressive/mentally ill artist was a stereotype that needed to be broken. But if what Jung gains more evidence for what he has found thus far, it may be more of a physical reality than we would like.

Intelligence and creativity aren’t mutually exclusive though-

“Each appears to be controlled by white matter in a different region. So theoretically, there’s no reason why someone might not have high integrity in the cortex, producing intelligence, but low integrity between the cortex and deeper brain regions, leading to creative thinking. “They appear to function relatively independently,” he says.”

Which makes me realize I know less about the brain than I thought because I initially assumed the integrity would be generally uniform throughout. Though if I thought about it a bit longer, it does make sense. Overall, some things to ponder.

Leadership Training and Discussion Moves Forward

by:

Joe Patti

If you have seen Kennedy Center President Michael Kaiser on his Arts in Crisis tour or read any of his writings on the matter of arts leadership training, you will know that he feels not enough is being done to teach people about how to do the job well. On occasion, I have also opined that arts leaders don’t talk to each other enough about the challenges we face and the processes we employ in pursuit of our jobs and goals.

It seems like that is starting to change now. In addition to the Emerging Leadership Institute program Arts Presenters runs, they have decided to partner with Research Center for Leadership in Action (RCLA) at NYU on a program for mid-career arts professionals with an eye toward grooming them for senior leadership positions. The Leadership Development Institute is accepting applications right now in fact. The deadline is April 19. The pilot phase of the program will employ “two series of collaborative inquiry sessions, virtual webinars, online resources and one-day action-learning seminars.”

Over at Americans for the Arts’ ARTSblog some interesting perspectives on leadership in the arts are emerging from the various contributors. Just today there was a post by Joanna Chin listing all the general arguments for the value of the arts that she could think of: “Arts = Arts; Arts = Humanity; Arts = Health/Quality of Life; Arts = Civic Engagement and Social Change; Arts = Economic Vitality; Arts = Creativity/Innovation = Growth/Vitality; Arts = Cultural Tourism = Economic Vitality; Arts = Jobs & Industry; Arts = Shared Benefit.” She expands briefly on each of these areas and wonders if this is an exhaustive list. If you can think of others, visit the entry and contribute your thoughts.

Marc Vogl offered a clever analogy of “What a Seder Can Teach Us about Arts Leadership”

“Those in leadership positions especially carry the burden of executing the plan of record which, as many E.D.s will attest, means putting out the fire that’s blazing now or shifting the pots on the stove around so that none boils over today.

So, who is responsible for periodically stepping in and asking the elemental but critical questions?

Perhaps it should be those on top of the organizational structure – whether administratively or in governance positions at the board level – but frequently those are the people who must answer the questions.

In the Seder it’s the kids who sing out to the elders: why are we doing things the way we’re doing things?

And it is for everyone around the table to respond, and hopefully, to reflect for a moment on the history that informs that response, to consider the present circumstances and how times have changed, and maybe even to look ahead and determine what we can do going forward so that we don’t spend another year going through rote motions and taking important things (like freedom in the case of Passover, or making art that has meaning for those of us in this field) for granted.”

Shannon Daut who is Deputy Director at the Western States Arts Federation and has a broad perspective on how the arts are developing regionally and I would imagine nationally, talks about the lack of leadership opportunities for younger administrators because those on the executive level continue to circulate between the available positions.

“I recently had a conversation with WESTAF’s director, Anthony Radich, and asked him what his resume looked like when he was my age—35. He rattled off a list of ED positions at various arts organizations. I think his experience is pretty typical. Because the arts field was so young, experienced arts administrators were not available to fill open positions. They made it up as they went along and were entrusted with great organizational responsibilities at early stages in their careers.

For the most part, today’s emerging (and mid-career) administrators have not been able to benefit from an environment that would take risks on “unproven” job candidates. “

Finally, Letitia Fernandez Ivins, addresses the all important issue of balancing work and personal life in an industry where it has always been expected that one suffers for ones art. Her entry primarily deals with the impact of pregnancy on a career in the arts. However, the general topic is clearly an important one. There are many comments on the entry already. One woman expresses her relief upon learning so many other people are facing the same choices.

Actually, I shouldn’t say finally regarding Letitia’s post. There have been more than 20 entries on the subject of leadership since Monday. These are just the handful that resonated with me most today. I should mention that Americans for the Arts have their own Emerging Leader Network from which I assume the drew many of these contributions. I am pleased to see such great movement in leadership training and discussion happening right now. It wasn’t that long ago that I was mentioning the lack of such activity. I didn’t think this much progress would be made in a few short years.

Stuff You Can Use: Ticketing Software

by:

Joe Patti

David Dombrosky, Executive Director at the Center for Arts Management and Technology posted a link to the results of a Ticketing Software Satisfaction Survey they conducted last year.

They broke down the results by small, medium, large and very large organizations as defined by budget. They looked at what software, services and features people were using at each level to serve their audiences. I will reiterate the report–the respondents were self-selected so the results should not be construed as representing the market share of each ticketing option.

I didn’t scrutinize the report much and what I was looking for was assuredly defined by my own criteria for a ticketing system. The thing I was interested to find as a low priority feature was barcode scanning. It makes sense that small organizations wouldn’t need it but even the very large organizations didn’t see it as a top feature. I wonder how many of those who have the ability to process bar codes actually use it.

I guess I am somewhat sensitive to the issue because our events are listed on a site that sells athletic tickets with the option of printing a pass a home. Occasionally someone asks us about that option. For us the cost is far too prohibitive and too few people order in advance to actually use the print at home option. Had we more seating capacity, it might make sense to scan the bar codes on the tickets to expedite the processing of all the at gate ticket buyers.

Even if you aren’t interested in reading about all this, the end of the report can be helpful if you are looking for new ticketing services. There are three pages of questions to ask and things to look for when evaluating ticket systems for your organization.