Market Forces and Education

by:

Joe Patti

Looking back at some old posts, I really started to think about the conflict of market forces and education. I was reading an old post that cited Tony Kushner’s proposal to eliminate the BFA in favor of a liberal arts education because the BFA gives students too narrow an education. In the same post I cited a professor at Julliard who wrote, “The longer students stay in a conservatory the narrower their definition of life in the arts becomes.”

My thought was to write a post warning that if we are going to claim that an education in the arts bestows a wide ranging creative world view being sought by business today, we had better make sure that was what students were getting.

But then I got to the end of the entry where I wrote,

“Students are looking for the minimum training they will need to get a job… If you tell a student that if they want to be an actor, they need to spend four years pondering philosophy, history, literature and all the rest and then they can go on to get a masters in acting and then go get a job, the student is going to take their tuition money to your competitors, independent acting classes, or use it to move to NYC to try their luck.”

Which reminded me that this is the exact problem the acting program at my college is facing. There is some resistance to hiring a full time replacement for a professor who recently retired because while the classes are always pretty well enrolled, few of them go on to earn a degree. Some of this is certainly a result of students who are having a hard time with classes, but it is also because a lot of them are taking what they know and are going out and working.

We recently sat down to make a “Grads Made Good” list. It wasn’t difficult to think of people who were out there actively performing or doing production work. Some of them were even making a decent living at it. The problem was, few of them actually graduated. These people don’t count even though they are regularly engaged with the school either as part of the college’s productions or as members of groups who rent the facilities.

While this problem can be chalked up to counting and valuing the wrong things, the bigger question is what we should be expecting of students. Should we accept and accommodate the fact that they will only remain enrolled long enough to pick up the skills they see as marketable to them? Do we insist that this short term solution will prove insufficient to support their careers over the long term? (If that is indeed the case.)

Stuff to Ponder: Quality Vs. Emotional Satisfaction

by:

Joe Patti

Back in 2005, I wrote about a study by the Urban Institute dealing with attendance at cultural activities. Looking back at the study, The Diversity of Cultural Participation, I am still a little puzzled by one of the results. I’d love to know if there has been any additional insights developed since that time.

What they had found was that the majority of attendees went expecting an emotionally satisfying experience but far fewer felt they had one. Yet few people entered performance halls expecting a high quality experience but more left feeling they had one.

I make a number of assumptions and guesses about the reasons for various findings in my post, but as I say, I have no idea if I am anywhere near correct. The only thing I could think to add is that people see a lot of movies they feel are poor quality but are emotionally manipulative and bring those expectations to performance halls and museums. I would love to hear what other people think or have discovered.

2012 New Year’s Resolution

by:

Joe Patti

My suggestion for a 2012 resolution to all my readers out there is a musical one. The words of They Might Be Giants, “Whistling in the Dark.”

There’s only one thing that I know how to do well
And I’ve often been told that you only can do
What you know how to do well
And that’s be you,
Be what you’re like,
Be like yourself,
And so I’m having a wonderful time
But I’d rather be whistling in the dark

[youtube http://www.youtube.com/watch?v=YyhGtKAkNTo&w=420&h=315]

Diversity vs. the Brand

by:

Joe Patti

Apropos to the recent aggregation of articles on You’ve Cott Mail about diversity in the arts, I wanted to point back to a post I did a few years ago about the pressures of protecting the brand image which may make it difficult to achieve diversity.

In the post I point to how everyone from Ivy League universities to car companies will willingly eschew the opportunity for immediate gain in order to protect their brand image. Arts organizations may have the best intentions for diversifying audiences, but the fact that funders/donors/sponsors may desire to have their name before the eyes of certain demographics will drive many choices that are made.