Wherein I Muse About The Value of Self Investment

by:

Joe Patti

Recently I have been thinking back about different projects I have participated in over the last 10-15 years that I really found fulfilling. I invested a lot of time in those projects and didn’t really begrudge all the extra hours I put into those activities.

Since there certainly have been times that I resented the work I had to do on a project and all the extra hours they required, I thought maybe it was that I have matured in my outlook over time.

While it may be true that I am more mature now, I also realized that the common element in the projects I found fulfilling were ones that I had a hand in organizing.

The more I thought about my own experience, the more I recognized that the projects I most hated being involved in were those where someone else made the decisions, wrote the grants, decided on the execution, set the deadlines, determined who would be invited to participate, made me responsible for overseeing and running it all and then walked away until the opening ceremonies.

When you are low on the chain of command, you aren’t always in a position to have ownership on every aspect of decision making and much scope of control over the process. That is just the reality of entry level positions. Some of my bad experiences were a result of having a task re-delegated downward by someone else who was feeling just as dis-invested in the process as me. Sometimes the annoying program is caused by uncomfortable political pressure or board fiat.

Recalling these episodes in my career has just reinforced the importance of involving the people who will be handling the practical execution in the initial planning and decision making stages. Which is not to say that no action should be taken in the absence of full concurrence. People with the most accountability do need to make difficult policy and strategic decisions that may not meet with unified approval of the organization.

When it comes to the conversations about how it is going to be done and who is going to be involved, the people who are going to get their hands dirty need to be at the table. All the better if the people at the top who made the initial decision about direction are prepared to put their hands on the project, too.

Okay, so it is not news that you have to get buy-in from your team before undertaking a major initiative. It is one thing to hear or read advice on good organizational dynamics and another to recognize how they have manifested in your life.

It is just as bad to have a situation where someone is saying, well we wrote we would do it like this in the grant, so we have to do it this way. The grant should be written based on how the project team says it will all unfold.

Obviously, something similar applies for statements like “that is the way we have always done it,” and “that is industry standard.” Arts and cultural organizations need to employ a flexible approach in their processes. Call it the tail wagging the dog or the map is not the territory, you can’t let the customary procedures dictate the program.

Now on the flip side, I gotta acknowledge in the arts there is no lack of self-investment. People will pour a lot of themselves into a project for little or no reward, doing it for the love. If you hesitate, then maybe someone questions your investment. Maybe it is you. Are you really part of the team or are you just pretending?

Enough has been written on that subject that I don’t need to add more to it except to say that sort of (self)manipulation shouldn’t dictate the program either. You need to acknowledge your lack of investment and consider stepping away or saying no to begin with.

Well-Established, Innovative, Accredited, Untested Terminology Does Not Have Generation Specific Appeal

by:

Joe Patti

Back in February, Seth Godin made a post about “The two vocabularies (because there are two audiences),” discussing how the vocabulary that appeals to people who consider themselves early adopters differs from those who see themselves as part of the mass market.

So for example, early adopters of electric cars may want to consider themselves on the leading edge of technology and preserving the environment and are attracted by language that reflects that.

Whereas people in the mass market want assurances that they won’t be stranded in the middle of the desert by a depleted charge and won’t even look in the direction of an electric car in the mall parking lot if marketing doesn’t evoke dependability.

He offers a list of words for both categories. For early adopters, terms like: “New, Innovative, Breakthrough, Controversial, Brave, Untested, Slice/Dominate/Win, Dangerous.”

For mass market, terms like: “Tested, Established, Proven, Industry-leading, Widespread, Easy, Experienced, Certified, Highest-rated.

When I first saw this list in February, my initial thought was that the early adopter language would appeal to younger audiences and the mass market language to older audiences. Assuming you could describe the experience you were offering accurately using both sets of terms, these lists were good starting points for separate parallel marketing campaigns.

I couldn’t see trying to use both sets of vocabulary effectively in the same campaigns. Either you would turn one or both segments off with too edgy/boring language or the event would appear to occupy a wishy-washy middle ground of no particular appeal. (Or in the case of this post title, make you wonder, what the hell?)

I sort of skimmed over Godin’s statement that:

“It’s worth noting here that you’re only an early adopter sometimes, when you want to be. And you’re only in the mass market by choice as well. It’s an attitude,”

and made my own assumptions about people.

However….

Since February I have read/written about how younger audiences are concerned about mitigating the risk of having a bad experience.  An edgy, novel experience is great at times, but the assurance of a little mass market language probably won’t be misplaced at others. Especially in the absence of a group of peers to accompany one.

Cosette Before and After

by:

Joe Patti

I bookmarked this story years ago and I don’t know why I never wrote about it. Back in 2015, the Toronto Globe and Mail did an 8 part story on the rehearsal and performance process of a high school production of Les Miserables.

And before I continue, lets just acknowledge that a major newspaper doing an 8 part story on a high school production is news worthy enough that I could just stop writing right now and we would all be excited.

The thing I thought was kinda cool was the way they presented the before/after shots of the students in and out of costume.  I figured everyone would be using something similar to that  slider technology everywhere shortly thereafter but I have never seen it again.  (Maybe I just don’t travel the right social media sites)

It doesn’t seem like it would be that difficult to do given some of the common web design elements I have seen lately, but maybe the simplicity is deceiving.

It struck me as an interesting method of presenting performers so that they were more relatable and the production more appealing. Productions using more sophisticated and intricate make up could really showcase the metamorphosis that occurs for the actor as people advanced and reversed the image.

Has anyone seen this sort of thing done elsewhere for performances to good effect?

Breeze It, Buzz It, Easy Does It

by:

Joe Patti

This week Jonathan Mandell addressed an issue that has been troubling me for a few years. I have noticed more and more frequently that actors don’t seem to be taking the time to decompress and disassociate themselves from the characters they have been portraying.

Often the actors are in the lobby before the audience is and have formed up in a receiving line. It makes me wonder if the social media age has turned this into an expectation. I can’t say whether it is a chicken or egg problem. Are actors zipping out quickly because they want the recognition or because the audience expects to see them?

Probably the most egregious example I have seen in the last five years was when I attended a piece in a blackbox space. I was seated near the door so I was the first one out of the room. As I exited, one of the actors shot by me clearly still living as the cruel bastard he just finished portraying.

The fact that these emotions were still roiling inside him was a bigger issue than wondering how the heck he got from the stage, out the back of the room and traversed two hallways in the time it took me to take 10 steps.  It isn’t really healthy to remain connected with those negative aspects or try to suppress them so you can conduct social interactions for longer than necessary.

Mandell cites NYU professor Erin Mee who is making an effort to include “cooling down” as part of actor training.

She has launched something of a campaign to convince actors, acting teachers, artistic directors, and entire theatres to see cooling down as an integral part of the artistic process. Her campaign is starting small: In the Spring, she will teach a workshop at Tisch on cooling down.

“It is something that is mostly ignored in actor training in the United States,” Mee says. “And I think that’s a problem for actors. It affects their health. It may also affect their acting; if you are afraid you may never be able to get out of character or let go of the character, you may resist getting fully into character. I think we do our actors a disservice if we don’t train them to cool down as much as we train them to warm up.”

I was surprised to read that this sort of training isn’t taught as part of the process. It was something that I was taught when I was an undergraduate so many years ago. I was associated with two productions of the play, Extremities, where the cooling down process for the male actor included a reconciliation process with the woman in the cast.

I was interested to read that there is researching being done to determine if performers experience physical, psychological and emotional harm over the long term.

“The Germans are looking at what actors and dancers actually do, cognitively and physically, to transform themselves when they perform on stage.  The next step will be to do some longitudinal studies – stage acting, dancing, and singing over time – to discover how this work alters the brains of performers,” McConachie says. “There’s no doubt that actors’ brains differ in important ways from the brains of accountants, cab drivers, and neurosurgeons, but exactly how and why, no one knows yet.  Is this a good thing or psychologically harmful?  I suppose it depends on your point of view.  I think we can say that most actors do not become serial killers” (notwithstanding “the occasional John Wilkes Booth.”) At the same time, McConachie says, “it’s not hard to imagine that some characters could draw some actors into situations, thoughts, and emotions that could be temporarily dangerous and even harmful to them over the long term.”

This topic bears keeping an eye in the future just to discover how you can live a slightly healthier, sane life as an artist.

Blog title is from the iconic “Cool” from West Side Story. The scene from the movie actually does a great job illustrating the emotions just bubbling under the surface.