Short Attention

by:

Joe Patti

A couple incidents today reminded me about the short attention spans people have these days. There is so little time to catch people’s attention and hardly more to hold it.

I was in a session today where the college marketing director was unveiling the new website design. She mentioned that one tip she recently picked up is that no sentence on a website should have more than eight words in it. (Something I haven’t managed to do yet in this entry)

The second example comes in the form of Harriet Klausner, a woman who has reviewed the most books on Amazon.com. She reads 4-5 books each day. So much stock is put in her opinions, publishers send her boxes of books each day to read.

It brings to mind two years ago when Michael Kinsley caught a lot of flak for admitting he didn’t read all 400+ books sent him to judge for the National Book Prize. He said it was impossible to be expected to read them all. He admitted he didn’t even crack the spine on many having judged his interest in them from the covers.

Harriet says much the same thing. There are books and authors she doesn’t care much about reading. She writes mostly positive reviews because she doesn’t get too far into the ones she doesn’t like or doesn’t feel there is any value in writing poor reviews.

People say the schools are failing us, but it is tough not to see a little shared responsibility about the values being communicated when the President boasts about being a C student and not reading; literary prize judges who boast about judging books by covers and voting for the book everyone presumed would win anyway; and a woman who is voted top Amazon.com reviewer for saying generally positive things about books she rushes through.

I imagine we will reach a point soon (if we haven’t already) where plot development can only span the length of the average music video or else people start to tune out. (On the other hand, the success of shows like 24 where it takes half a year to resolve a story arc gives some hope perhaps)

I would expound a bit more, but I don’t want my post to become too long *wink*

The New Kid

by:

Joe Patti

So we often talk in the arts about working together with other arts entities more. But what about helping a new one member of the arts family come into existence with which you will have to compete for sustenance and attention?

I got a call today from a woman who is part of the group planning to build a new arts center about five miles from my facility. I haven’t really come in contact with this project too much yet. However, I am told that when they came to tour the theatre a few years ago, there were a lot of naive ideas about how easy it was for volunteers to sustain an quality operation.

Normally, I wouldn’t worry about such a group too much except that they have supporters in the legislature who want the project funded because there are no theatres on this side of the island. This isn’t something you want to hear people saying while your organization is celebrating its 30th year.

Similar claims were made when the local high school rallied support for a performing arts center to be built for them. They claimed they could never get in to my facility and that once built, all schools could use the space. Now many years later, the school has a lovely theatre space and most all the other schools are still renting from us.

The woman who called was making some very considered, informed comments with a healthy dose of skepticism so I ended up speaking with her for about an hour. She had actually done some market research on the communities in the area so she had a good sense of what the resources were. Also, the size of the facility has been reduced from the 1000-1200 seat range to 860. We ended up discussing topics that would essentially fit in my “challenges in arts administration.”

We talked about the costs to contract, feed and transport performers; typical attendance; where we drew our attendance from; number of people I usually had to run a show; their level of competence; how much I lost despite the fact that my light, A/C, cleaning and 3 person’s salaries were subsidized by the college. Since I had to pay for so many other elements of my operations, I could give a good basis for cost.

I felt a little torn by the whole conversation. While I certainly didn’t want to have another organization competiting with mine for an audience, actually being able to discuss something I am passionate about and to have a person understand the implications of the concepts I am discussing is a wonderful thing.

(Actually, I am still so interested in this topic it has taken me over an hour to write this far. I keep stopping to look up data sources for comparsion and leaving voice mail messages for myself at work to remind me what to talk to her about tomorrow.)

I also got a fair bit of information in trade since she had done some research on the new resort developments out this way and knew the potential population growth figures. Since one of the leverage points I am trying to use with the administration of the college is getting ourselves up to a standard to meet the expectations of the people who will be buying these condos. We will be the closest entertainment option (even if this new theatre is built) to the resort community, so it is important we put on a much better face than we have.

I get in this sticky situation about encouraging people to create art every so often. Most times it isn’t about creating an arts group so much as people wanting to become the next big actor or American Idol. I always get caught between wanting to encourage them to express themselves artistically because not enough people are and don’t have the opportunities they need to and wanting to smack them upside the head with a dose of reality.

Too many people watch reality shows like American Idol and see people with no real training win and the runners up actually parlay the experience into some strong possibilities and think they have a chance of doing the same. It was bad enough with people getting off buses in NY and LA with dreams of greatness before, but shows like that probably minimize the reality of the industry even more. (And they forget, the show is meant to elevate a person with no training over others with no training. Mix in some Berklee and Juillard grads and maybe 3-4 untrained reach the sweet 16 round)

So the question I think I need to call this woman with tomorrow is “Why?” She was just doing some research for the group and I don’t know that she is involved enough in the planning to know the actual impetus. I get the sense though that there are people involved with no performing arts experience who fancy the idea of having a theatre in their neighborhood to enhance the property values and such. And it has been noted, people in that neighborhood strangely don’t like to leave it once they get home. They won’t drive 5 miles down to see shows at my theatre, yet we have a fair contingent of people drive 25 miles over a mountain range to attend.

What would really be great though is if they built an arts education center instead where adults and children could take classes in visual arts, dance, etc and eventually feed in to an interest in my theatre.

Other Places

by:

Joe Patti

I have a icky cold today and don’t feel very self-inspired to write. However, I was so inspired by another’s great idea. I thought the Artful Manager’s idea to use iTunes in the place of doing promotional DVD/CDs, I sent the link to his blog to all the members of my booking consortium rather than keeping it to myself. (They don’t know I blog. I am sure they would be in too much awe of my insights to hold meaningful conversations. Why don’t I trot out those self-same insights at meetings? Well, then I wouldn’t have anything to blog about!)

I have also been enjoying reading Adapistration’s “Something Special In St. Louis” series (read follow his links to all the installments) where Drew McManus talks to musicians and audience members at a free concert by the St. Louis Symphony with 30 musicians from 14 other orchestras to thank the public for staying faithful to me through the contentious strike the symphony just underwent. (Drew chronicles the horrid mess here)

The thing that struck me most was that the event seemed to humanize the orchestra to their patrons and the patrons to the orchestra. In fact, the event seemed to solidify the idea of the arts community as including both the artists and the patrons.

On the other hand, there was a frank recognition that there is some serious healing that has to be done between the musicians and management. One also hopes that the bond they now feel for each other doesn’t melt away too quickly and revert to business as usual where the audience feels intimidated and the orchestra regarding them with mild disdain.

I’ve Said Too Much/I Haven’t Said Enough

by:

Joe Patti

No, this isn’t an entry on R.E.M.’s “Losing My Religion”. As much as I have championed open book management, I have been wondering lately where the balance is in what concerns/bad news you tell people in your organization and what you keep quiet.

Certainly the people whom you manage are there to help you solve problems so there should be some discussion going on. Also, it is unhealthy to keep certain facts from people (the accountant has embezzled all our money). If you are always smiling and saying all is well when there are clearly issues of concern circulating the office, you lose your credibility with people.

On the other hand, you can share too much information or information that has no bearing on the state of the company and can undermine your relationship with others. For example, saying something like -My greatest fear is that the Earth is going to plunge into the sun. I take massive drugs to prevent me from cowering under my desk but I forgot them today and the corporate officers are visiting. If I start screaming hysterically, could you come in and tell me I have a call on line 5?

But what about the less explicit occasions where you are creating uneasy feelings a little bit overtime with a comment here and there. Obviously, some people will over-analyze comments and see problems where none exist and others will be oblivious even if you standing next to them cackling and rubbing your hands together in a stereotypically evil fashion.

It is the people in the middle that you worry about and wonder if in expressing your concerns, you are giving the gradual impression that you can’t stand the pressure even though you are just mildly tired, frustrated and cranky.

Often it is necessary to say something of your mood and the causes so that people know to give you a little room and time to yourself and don’t assume they are the cause of your scowl. Provided you don’t tell them you will ruin their lives and careers if they don’t get out of your office or use some other unhealthy expression of your situation, this is a healthy means of communication and relationship building.

One can fall into a trap though of feeling that the more you relate, the healthier your relationship with those you supervise might be. You get into discussions of shifts in policy which are only being explored to weigh the positives and negatives and suddenly people are up in arms because they think these policies are being seriously considered as one more to screw them over. Meetings set aside for informed debate can become open forums where ultimatums are issued about what the decision had better be.

On other side is that if there is no discussion outside of meetings about what is being considered, people can perceive the secrecy as a sign that the powers that be are secretly planning to screw them over. Soon innuendo and rumors lead you to the same ultimatum issuing.

My joking aside. I do scrutinize my daily actions wondering if I am striking the balance or striking out. While I would love to know if anyone has a good set of rules written down in a book outlining what to say when, it is my strong suspicion that most people are flailing around in the dark as much as I am.

I guess this is why you can often get a college degree in business as either an art or a science(BA or BS) because it is both and neither.