Exposing Yourself…

…To the Arts

Thanks to a link from Adaptistration last week, I had more visitors on the first two days of April than I had all of March. In order to retain the interest of all those who visited last week, I figured I had better start using salacious titles for my entries.

Seriously though, I am glad to see so many people interested in some of the things I have to say. I must say I was surprised to see someone from India has been regularly reading the blog since last month. Welcome to you all.

With all the writing and article citing I have been doing regarding the importance of education and exposure in determining willingness/interest in arts attendance and participation, I thought I would do a little research of my own. I decided to speak with my family about how our upbringing has shaped our view of the arts. The process was decidely unscientific, but I present the results in order to generate some thought on the matter.

I have never really had a conversation about the arts with my family. My sisters and mother have seen me perform and discussed those events with me. My mother has often mentioned the many things she used to do to give us fond memories of our childhood and some of those instances involved the arts. I often discuss my siblings’ and mother’s jobs with them, but I think because so much of what I do is behind the scenes, my jobs may be a bit hard for them to understand. The process proved to be an interesting experience and I have to admit to being surprised by some of the things I learned about my family.

Because this is likely to be long, I will give the general results of my survey today and then talk about the implications and surprises that occurred in the course of my discussions tomorrow.

A little background–I am the eldest of 4 children. Because a gentleman never reveals the age of a woman, I will simply say that I am in my mid-30s and my sisters are in their early 30s. My adopted brother is in his late 20s. A year and nine months separate the elder of the two sisters and I and five years separate me from the younger. My mother and sister #1 are both social workers in schools and have master’s degrees. Sister #2 works for one of the biggest ad agencies in NYC and has a bachelors. I didn’t include my brother in this because his educational disabilities and social development have created some obstacles to his arts education and exposure.

I essentially asked some basic questions-Last attended events, gallery, museum; impetus to attend; current participation in arts; importance of attendance in life; impediments to attendance; would background info available in advance online make them more likely to attend.

Mother

I spoke to my mother about her exposure to the arts as a child. She didn’t go to any events until she reached adulthood, but my grandfather would constantly watch and listen to opera and musicals. She also babysat for our family doctor and had access to his record library of classical music and opera.

In bringing us up, she felt the arts were an important thing to expose us to. In addition to playing recording of musicals (no wonder I could sing everything from Camelot 20 years later), she took us to see modern dance (my sister shouted “Mommy they are naked” when members of the Eric Hawkins dance troupe appeared on stage in body suits), children’s theatre, circuses, historic sites, Chinese acrobats and museums. We didn’t have a lot of money so my parents would save Christmas and birthday money an aunt sent to underwrite these trips. My mother played guitar at church services and played oldies songs at retirement homes and street fairs so our house was often filled with the music of practice sessions.

Today she takes singing lessons and sings with a choral group. She doesn’t attend too many full scale professional productions because of the distance, time and money involved. The last production of this type she attended was an Andrea Bocelli concert because I gave her tickets as a gift. However, she does attend school productions and will go to summer concerts at the bandshell in the park and various town and ethnic festivals in the area.

She said having information about the thought process that went into the development of a production would definitely enhance the experience and might cause her to attend something more often. She actually cited examples of how much better she understood something when she knew the director and felt she could approach them to talk about aspects of the show.

Sister #1
Has recently seen the Blue Man Group, Stomp!, Riverdance and a number of jazz shows and festivals with a (now) ex-boyfriend. The impetus to attend was mixed. Some times it was personal interest, other times it was because people invited her. Some of the jazz shows she went to because there were opportunities for her foster children to interact. She also attends ethnic festivals and summer concert in the park type events because she can bring her dog. As far as arts participation, she has been active in a belly dancing troupe for a number of years and intermittently performs at festivals and on cruise ships.

It is important to her that she is able to attend arts events. She says she was a little concerned when she moved from the NY City area to Tampa that there wouldn’t be enough opportunities to these types of things. She said she goes to the Florida Holocaust Museum and various art museums even though the experience might not be the most comfortable and she may not understand the pieces she is looking at.

She often watches how other people there interact with the displays and will attend with people who have more knowledge and interest than she does so that she emerges a little more educated. The biggest impediment to her attendance is cost. She often looks for coupons or discounted performances and dates.

She feels that having information available about a performance in advance enhances her experience and provides a reason to attend. She stated reading about how the Florida Holocaust Museum was created and about the process of collecting the items, interviews and photographs made her interested in seeing the place. She said that learning about the process gave her insight into the passion of the curators and stresses the importance of keeping such opportunities alive. I gave her a greater appreciation of the organization and the effort that was invested in creating the exhibition.

Sister #2

The last things she saw were all in NYC- Christmas Carol, Beauty and the Beast, Rent, Chicago and De La Guarda The impetus for seeing each of them was mixed-friends and in laws invited her to Christmas Carol and Rent, her husband got tickets for Beauty and the Beast and the others she attended with clients.

She doesn’t feel it is particularly important that she attend shows. She did express an interest in seeing The Lion King and Aida, though she wasn’t sure why in regard to the latter. (Perhaps the Disney/Elton John/Tim Rice connection of the two shows.) She also said she was uncomfortable with any show that broke the 4th wall like De La Guarda or Tony and Tina’s Wedding. She isn’t personally involved in any arts activities, though she was in the chorus for a few high school musicals.

The biggest impediment to her attendance is cost and time. (While she works in NYC, she lives in Central Jersey near Princeton. She formerly lived in Hoboken, NJ) She feels the only place to see shows is in the city. She doubts anyone who sees a show outside of the city (be it a tour, a production at a professional house or community theatre) has really seen the true show. She doesn’t often have the time or energy to attend after work. Returning to NYC on the weekends seems too much of a chore.

She might look up background information for a production in advance online, but hasn’t attempted to do so at this time.

That is about all the information I have collected in my interviews. Tomorrow I will discuss what I see as possible contributors to each person’s views and practices and the information about my own family that surprised me.

Qui suis-je?

Between the length of yesterday’s post and some technical difficulties that necessitated a few rewrites, I didn’t spend much time on the all important task of finding a job. Today will be dedicated to doing more research and mailing resumes.

However, since I am doing so much work telling people about my background so they will give me a job, I figured it wouldn’t be too tough to add some “who am I” information to the site. For those who are interested, a very brief precis of my professional life appears to the right. (For those who know French, I know the entry title isn’t technically correct. I just like the way it rolls of my tongue.)

For those who are wondering how I got into arts administration having started in acting and tech, I offer you this brief and mildly amusing story…

In high school I was BMOC in the school plays and planned to do the same in college. Once I got into college, I was devastated when I wasn’t cast in the first few shows for which I auditioned. I swore then that I would never been involved with theatre again which was an awkward thing given that I had my work study assignment in the theatre department.

One day I got a call asking if I wanted to help hang lights. I said I didn’t know how, they said they would train me and I ended up becoming a resident tech god. Despite the expertise I developed, I knew I couldn’t make a long term go as a technician much less a designer. (I have a hard enough time matching my socks to what I am wearing much less trying to do it for a full production.)

At the time I was writing press releases and running the box office for the theatre department and enjoyed it. I was also helping the department chair, Mark Heckler, coordinate some details of two Association of Theatre In Higher Education conferences since he was VP of Conferences at the Time. (He has since moved on to become Vice Chancellor at Colorado Univ.) I enjoyed the whole organizational process and so with Mark’s support, applied to the Theatre Management program at FSU.

The rest, of course, is history. I think I have a fairly good mind and disposition for arts management so the whole not getting cast episode turned out okay in the end. My hat off to Mark Heckler for putting up with a mixed up young man and guiding me to this path.

Observations from Fla.

So I am back from helping my sister move to Florida. The trip brought back some good and bad memories from the nine years I had lived there. There were a number of topics I mulled over discussing here during the long drive, but I want to do background research on some of them before posting. I am eager to get another post on the blog so here we go…

Legacy of a Concerned Man

As I was driving through Florida, I came across the Lawton Chiles Trail. Chiles, a former governor of Florida, died in 1998, less than a month before he was to turn the office over to Jeb Bush. The trail, however, refers to his efforts during his 1970 Senate campaign. It took him more than 90 days to walk 1,003 miles through his home state. During that time, he filled 8 notebooks “with information on our state’s problems and the feelings of the people.” The feat earned him the senate seat and the moniker “Walkin’ Lawton.” (Full Story)

With a presidential campaign in full swing, it is a story like this that reminds me that there are options for running a powerful positive campaign.

It also brings to mind the fact that there are inexpensive (though extremely labor intensive) options for arts organizations to educate the public about themselves and to be educated by the public about their preferences and interests.

Speaking of Wide Range Exposure…

My trip down Interstate 95 exposed me to one of the most famous (and perhaps annoying) examples of advertising by repetition in the country–the South of the Border billboards. Just in case anyone is wondering, there are 48 billboards between NJ and SC. They may be annoying in their ubiquity, but they do create a buzz.

Demon Horses Unleashed!!!

In recent entries of blogs on Artsjournal.com, two different writers discuss an entry by Greg Sandow regarding how boring press releases were killing classical music. The comments on The Artful Manager and Adaptistration give some suggested solutions.

Andrew Taylor’s comments in Artful Manager had some resonance with my time in Florida this past week:


“Even the alternative — full-color, smiling head shots of the artists to come — doesn’t speak to what audiences are buying: a dynamic, compelling, vital, social performance experience (or a night out, a date, or a family celebration anchored by a live performance).”

While I was in Florida, I saw TV ads for the Budweiser American Invitational, an equestrian show jumping event. Perhaps because it is sponsored by Budweiser or because it is taking place in Raymond James Stadium and they needed to fill a lot of seats, the voice over was in the style of “Sunday!, Sunday!, Sunday! Heavy Stock Street Modifieds compete….” In this case though, the announcer talked about “there being no second chances” and the visuals were heavy on horses jumping, tripping and crumpling into a heap or balking before an obstacle and sending the rider flying head over heels across the obstacle.

Now I have attended and watched some of these events and the catastrophes presented rarely occur at all much less in the same event. I know people go to NASCAR races because there is a danger of someone crashing at high speeds. I wonder at the validity of trying to attract crowds of people to this sort of event by teasing them with the promise of death-defying acts. I am sure some people who never heard of the sport will become intently interested in it. The way it was advertised just strikes me as a bit of a misrepresentation.

Certainly, there is a danger inherent to launching yourself and a large animal over obstacles and it is exciting to watch. However, it is exciting in the way Olympic gymnastics is exciting-you know when a landing isn’t stuck or a hoof strikes a pole, points are going to be deducted. It is a bit more sedate than a day at the races.

I don’t imagine that the same tactic would work for arts marketing. What would one do: present an actor suddenly looking lost as they forget a line; show a violinist scratch out a sour note and throw her bow in disgust, barely missing the conductor; show a ballerina slip the grasp of her partner and skitter across the floor?

With few exceptions, the answer is as Andrew Taylor suggests–portray the event dynamically with an honest promise of the true vitality one will experience. The only thing I would add is to make it look real. It is often a tough thing not to make promotional photo look staged. If you try to photograph something in action, you often miss the moment (especially with the time delay of digital cameras). The same is true if you ask people to freeze in a moment, you either say freeze too late or the performers lose their vital spark as they concentrate on maintaining their balance in a mid-stride freeze holding their faces in rictus.

This is one of the reasons a good photographer gets paid so much. They can capture genuine moments or make the staged ones appear thus.

Buying an “A” in Your Creative Classes

Brief Prologue

Before I start the main portion of my entry, I just wanted to state that I will be helping my sister move for the next week and so most likely won’t have time to make any new entries. Those of you who have joined in late or read me occasionally may want to take this opportunity to catch up. I just added a nifty link to a page that neatly lists my entries and categories thus far.

Entry De Jour

I came across an article by Richard Florida in Washington Monthly, entitled “Creative Class War -How the GOP’s anti-elitism could ruin America’s economy”. In the article, Florida basically says cities like Wellington, New Zealand are going to attract the creative folks of the world because the Bush Administration is promoting situations which stifle the creative class in the US. Personally, I was ready to move to NZ some time ago because of what I had heard. Now that Peter Jackson has shown off the country in The Lord of the Rings, I don’t need much of an excuse to take off. (Jackson and LoTR have been credited with essentially setting Wellington on the road to becoming the next Hollywood.)

My dreams of life in the southern hemisphere aside, I am sort of ambivalent about Richard Florida and his book The Rise of the Creative Class. I am sure this is partly due to the frequency that I hear the book and his name mentioned. The incessant radio play of “Mr. Jones” ruined me on The Counting Crows for life. It is starting to get that way for me in regard to Mr. Florida.

I will openly admit that I haven’t read the book and that I should and will. I have read many articles on his website CreativeClass.org and feel that an article featured on Salon, “Be Creative —or die!” does a good job of summing up his theories.

I don’t think he is wrong per se. In fact, I think he is right on. It just seems that people are hailing him as a guru and wildly scrambling to revitalize their cities according to his vision. Certainly, there are detractors to his theories (links here and here). For the most part, it seems people have drank the Kool-Aid when it comes to assessing his suggestions.

Actually, I think the Kool-Aid reference is apt. As I said, I don’t think he is wrong about what he says. He seems to have done a lot of research that backs up his conclusions fairly well. My problem is actually with the way cities are approaching their anticipated transformations.

I can’t put my finger on exact examples, but the impression I get from reading many of these articles is that governments are going a superficial route rather than making an effort toward long term development. It is almost as if they have been watching a miracle diet pill infomercial and making the phones ring off the hook. Again, this is not to say that Florida is selling a “just add water for a creative class” scheme. It just seems like few people are employing their critical thinking skills to make educated decisions.

I think this is what the two detracting articles I cited above are reflecting. Governments seem to think that if they add gay people, high tech jobs, etc., suddenly they will become the hot, new place to be. The thing is, the hot places to be on Florida’s list: San Francisco, Austin and Boston, were hot before the list came out because they made decisions they felt would better the community. They didn’t make decisions because they read a book that listed good decisions to make. That is what this rush to become home to a creative class feels like.

Once place that may never make it to Florida’s list but that I think is making the right decisions for the right reasons is Liberty, NY. It is a little town in the old Borscht Belt of the Catskills that fell on hard times as the resorts went out of business when people from NY City started vacationing elsewhere.

When the local cable franchise was bought out by Time-Warner, the owner decided to invest the proceeds of the sale back into the community. Now different towns in the county compete for improvement grants administered by his foundation. He is also planning on building a performing arts center on the Woodstock ’69 site in Bethel, NY. The towns are improving due to his largesse and the state’s desire to improve the area in anticipation of adding some casinos nearby. (Not sure the casinos fall into the right decision for the right reason, but it is having a positive effect at present.) Wouldn’t you know it, gays are moving into the area and renovating and restoring historical houses and pride in the community.

Cities and states are complex organisms and there are no simple or one size fits all solutions. This is especially true in this day and age when advertisers are trying to collect information on your specific interests and then deliver a customized pitch right to you. Cities have their own personalities so 90% of what works for Seattle probably won’t work for Detroit. Change has to be heartfelt, embraced by all and accentuate the best parts of the locale’s personality.

I wish all these cities and states the best of luck. I have traveled to many parts of the country and would love to live in a lot of places. I am looking for a job and really don’t care where I live. I am all for you governments making wherever I end up a hot place to work. Just please, please, please…do it because it is the right thing to do, not because Richard Florida says it is.