Back at the Keyboard

by:

Joe Patti

Okay faithful readers, I am back at the keyboard after my move to Hawaii. I haven’t offically started my job yet, but thanks to the help and support of the theatre staff, I have been able to use the office to store my shipped stuff and call around for apartments. I am in an apartment and making the usual arrangements to get phone, cable and electric hooked up.

One interesting observation I have made already is that the theatre is organized under the Office of Continuing Education rather than fine or liberal arts. This shows the orientation and focus of the theatre right off. The building is a tool for community outreach first and then a place where performances occur. From talking informally with the director of continuing education (he actually put me up in his apartment for a week while I was searching for a place to live) I have found him to be incredibly supportive of the people in his department and eager to empower them to do interesting things. He absolutely wants financial accountability, but he also wants to provide his charges with a great experience and the freedom to do a little experimentation. A lot of administrators say that, but are really more conservative in practice. I honestly think I may end up being too reserved for his vision.

It will be interesting to see how things develop. I hope not to end up working so hard I can’t write at all. I do expect I won’t be able to write as extensively as I did while unemployed. Some of the research and writing I did involved 3-5 hours of my time. On the other hand, I will be able to offer advice from a more practical stand point now.

Gainfully Employed!

by:

Joe Patti

Okay, I feel fairly confident in announcing that I am actually employed now! I will be flying out on July 28 to find an apartment and a car in Hawaii where I will be running a theatre for the University of Hawaii at the Leeward Community College campus.

Monday, the old computer will be a guest of UPS and on its way to Hawaii in advance of me. The blog may not be updated for a little while depending on how long it takes me to find a place to live and get internet service.

Finally, I will be able to put my mad theories into practice and sythesize more–all of which I will be reporting to you here. The 2004-2005 season is already pretty much selected, however I will be attending the Western Arts Alliance Conference in Spokane, WA this September to start booking for 2005-06 so look for me there!

Development or Destruction

by:

Joe Patti

USA Today featured an article about a performing arts center being constructed on the site of Woodstock in Bethel, NY.

I have been following the story for awhile now since I grew up near the site and my mother currently lives within 10 miles of the location. (In fact, I mentioned the arts center in an earlier entry) Artists rendition of the site may be found here.

As you might imagine, there are quite a few people who are not happy that the historic land is being torn up for an arts center. One such group is the Woodstock Preservation Alliance. Although they tend to paint Allan Geery as an evil developer, he and his foundation have been somewhat responsive to the desires of the group and eliminated 90% of the planned construction. (Noted in coverage of the hearings here and here) For their own part, the Alliance isn’t opposed to the performing arts center. They realize its economic value to the area. They just don’t want it on the historic portion of the fields.

If you read the articles and look at the website, it is clear that Woodstock really touched a great number of people. Many of those opposed to the development are from Canada and many parts of the US. In fact, some of those opposed didn’t even attend Woodstock which goes to show how the power of the event has captured people’s hearts and imaginations.

On the other hand, a lot of locals support the site. This may not be unexpected. They live in a section of the Catskill mountains that has been economically depressed since people from NYC stopped flocking to the local resorts in the summer. People are heading back to the mountains again, but it is to attend newly built casinos which is a mixed blessing at best.

The one glimmer of hope has come from Allan Gerry and his Sullivan Renaissance program. He has taken the money he got from selling his cable company to Time Warner and has the local communities competing with each other to get improvement grants. Stories about how communities have mobilized to meet this challenge can be found here, here, here.

So when the man who has helped bring some pride back to the county says he is going to use his money build a performing arts center that will feature the NY Philharmonic, it is hard not to be grateful. Even his opponents admit it will be beneficial to the community.

It is tough to identify the bad guy in this case. There are too many elements to address in this small space, but briefly– Yes, Woodstock is a potent and pivotal part of our history and should be preserved and treasured. On the other hand the developer has eliminated a huge part of his plans for the site. His plans will bring thousands of visitors to the historical site which he intends to preserve a large portion of and do homage to in a museum. The Gerry Foundation has shown itself to be reverent of the local communities so the project probably won’t be cheesy or Disneyfy the locale or Woodstock ’69.

Personally, I think I would prefer the amibiance his project will bring to the local community rather than the one the casinos are going to.

Get Found

by:

Joe Patti

I know, I know, I have been neglecting my blog of late. However, there is very good news on the job front which I have had to begin preparing for. I haven’t received a contract/letter of appointment yet and I am superstitious about posting the news until I actually have it in hand. (On the other hand, I have started moving arrangements very much in earnest.)

But I wanted to keep up my practice of giving good advice by directing readers to an Inc magazine article on cheap ways to get yourself noticed on the internet. The article talks about making sure your company is listed intelligently on search engines.

If you are thinking that people can easily find you on the internet by checking out the entertainment section of the local newspaper’s website, remember that I mentioned a couple months ago that people are turning to newspapers less and less frequently for information. They might be looking at the online newspaper site, but don’t count on it.

Your best bet according to the article can be to make sure the keyword section of your webpage includes the right words and phrases that identify your organization, but also that shows where you are geographically. If someone who recently moved to town types “Entertainment St. Paul, MN” you want to make sure you are listed in that search.

The article also mentions how you can get your organization to appear toward the top of the results list without too much effort.

This is what arts organizations are looking for–cheap, quick, easy way to gain exposure so read it and implement it!