Alright! With Andrew Taylor’s Artful Manager blog in reruns this week, I get to talk about a technological gizmo I noticed. (I just hate it when I find an article and he already blogged on it. I mean, then I have to find something else interesting to write about that day! The pressure!! Guess that is the price of living 4-5 hours behind him.)
Anyhow, while reading over at Salon.com, I came across a story about a company that provides people with the ability to discuss and organize projects on the web.
The software is called Basecamp created by a company called 37 Signals. The software is web based and hosted so it doesn’t matter what platform or versions of software you have (other than up to date browser software). You can use Basecamp to organize everything from weddings to building skyscrapers.
The software provides a secure central site for people to plan and discuss projects. Everyone can be aware of due dates, to do lists and contact lists. They can share and get feedback on the progress they have made and start fitting things together.
So what does this have to do with the arts? Well if you are starting discussions on an opera, ballet or play, your directors and designers may be working in places hundreds of miles from each other and in turn may be thousands of miles from the theatre the production will take place at. With this service, designs and concepts can be shared at great distances enabling progress even though one person may be going to bed when the sun is rising in the window of another.
Designers may actually be able to take on more commissions because they don’t necessarily have to travel to oversee some stages of development when digital photos will suffice. And when they do have to travel, they can be providing input on the next couple far-flung projects with which they are involved.
Travel and housing expenses will be lower for all involved because designers need not move about so much and be present at the theatre for so long a time as they have in the past.
The cost of this service is very reasonable, spanning from $12 to $99 a month. Given that the $99 rate is for 100 projects, I imagine a theatre would find that they could coordinate their entire season of 12-15 shows for a very reasonable rate. The first 30 days are free which takes a little bit of the risk away. Actually, you can set up one project for not cost at all so an organization could conceivably use it to complete an entire production as a test.
Actually, as I look back at the Basecamp website, I notice there is a link to suggested uses. They actually list theatre applications. Among their suggestions are using it for auditions storing headshots, resumes and audio files. I hadn’t thought of that! A director could actually provide guidelines for casting to someone at a theatre, have them weed out those who didn’t meet the criteria and then upload video recordings of the promising auditions for him/her to review from hundreds of miles away.
Granted, a poor quality recording could cheat many a good actor of a chance at fame if not chosen far a call back. Certainly, a camera would blunt subtle skill and charisma that is clearly apparent in person. The casting director would have to be really insistent that they really thought an actor should be called back if the show director wants to pass him/her by. But again, if the auditions are Wednesday and the call backs are on Saturday, that is time and money saved.
I would really be interested to see if arts organizations start using this sort of service. I am sure there are applications of its use no one has conceived of yet.
"Though while the author wishes they could buy it in Walmart..." Who is "they"? The kids? The author? Something else?…