Step by Step Blogging

I do a lot of talking about the value of blogging, but until I came across the Great Dance weblog, it never occurred to me that I was remiss in not letting people know how they might go about setting one up for their project and arts organization.

Fortunately, Doug Fox at Great Dance has thought of that and has written up a white paper, “Embracing Blogs: A New Blueprint for Promoting Dance on the Internet” (Free Adobe Acrobat Reader required)

Doug does a good job walking a reader through what blogs are, what resources exist to set one up and suggesting how to use the blog to promote your organization to good effect and employ it as a revenue earning tool.

The only problem I saw with his paper, (and I posted a comment to that effect on his blog) was that the need to have donations and other transactions pass through a secure server wasn’t mentioned. If you are a novice at blogs, you probably need to know that as well.

Doug goes over resources for publishing blogs enhanced with video, still images and sound. He even has some interesting suggestions about using video on blogs to solicit feedback and even participation in the creation of a piece.

About Joe Patti

I have been writing Butts in the Seats (BitS) on topics of arts and cultural administration since 2004 (yikes!). Given the ever evolving concerns facing the sector, I have yet to exhaust the available subject matter. In addition to BitS, I am a founding contributor to the ArtsHacker ( website where I focus on topics related to boards, law, governance, policy and practice.

I am also an evangelist for the effort to Build Public Will For Arts and Culture being helmed by Arts Midwest and the Metropolitan Group. (

My most recent role was as Executive Director of the Grand Opera House in Macon, GA.

Among the things I am most proud are having produced an opera in the Hawaiian language and a dance drama about Hawaii's snow goddess Poli'ahu while working as a Theater Manager in Hawaii. Though there are many more highlights than there is space here to list.


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