So I had a bit of a problem while I was at the WAA conference last week–or as some might say, an “opportunity to learn.”
An agent pulls me aside and tells me–“You know that show you booked? The one you were smart enough to recognize the talent in while your compatriots on the other islands spurned it?”
“Well, to further validate your good taste–the show was a smash at the Edinburgh Fringe and a bunch of big name producers want to have the show on the West End.”
At the same time it is supposed to be in my theatre.
Well honestly, I have to say I am thrilled for the show. But at the same time, my brochures just went out and people are buying tickets at a nice clip right now. But the show isn’t until the Spring so it is good to find out now when I have the time to announce the change. It will be good PR to have to announce the show will have to be rescheduled because it burned up Edinburgh and is going to the West End.
But my theatre is also pretty much booked up until next August at the moment between my shows and rentals so I don’t know when I will reschedule. And before the college will send out a deposit check to an artist, I have to sign a statement saying I will personally reimburse them if a group doesn’t perform.
Guess what got mailed out the day I flew to Alburquerque.
So while the agent is trying to find out if this is a sure thing, I attend round table discussions. One I want to attend is being delayed so I stick my nose in on an session about ethics. I wasn’t going to attend because the same topic was covered last year, but it ended up the panel on this one did a better job.
One of the first questions was if anyone had ever faced an artist cancelling.
I raise my hand and say funny you should mention it and tell my story.
One of the panel members says that he takes that in stride because it happens often when performers in his cabaret series end up getting a contract for a Broadway show. He knows where he stands in the pecking order. He prints up an alteration, explains why the switch is occuring and offers refunds to those who might want it.
Be that as it may, my problem is that: 1- He is talking about a secondary series being affected, not his primary audience attracter. 2- His facility has enough prestige he can easily attract an equally talented performer who is eager to appear.
In many theatres in the region, the person appearing in his secondary series is often the primary attraction for that organization and are difficult to replace.
The roundtable discussion covered the fact that artists/agents/presenters who are new to the process (and some old hands who are just clueless) need to realize the reprecussions of cancellations.
For the presenter, a cancellation can mean upset ticket buyers, an upset board who mandated certain numbers and certain types of performances, loss of revenue and a loss of prestige and credibility with the community.
For the artists, a cancellation can mean loss of income; depending on the timing, mean they are stranded between points A & B with nowhere to sleep; result in a loss of credibility with the public and perhaps with the presenters before and after the cancelling venue because they need to ask those venues for more money in order to meet expenses that week.
For agents, it means a loss of credibility with the artists and/or presenters.
Since the arts community, even nationwide, is fairly small and members tend to meet each other often, an agent/presenter/artist can find themselves increasingly ostracized for problematic behavior.
But of course, this depends on the power and influence of any of these players. Sometimes you have to bite your tongue and do business with these folks in order to please your clients/patrons and just hope they don’t decide to screw you this time around.
The end of my story, fortunately, turned out well. A day after getting the potential bad news, I am told that the West End theatres the London producers wanted weren’t available during that time so they are looking for other dates.
So I get to have my performance AND claim it burned up Edinburgh and perhaps mention it will be going to London shortly after it appears here.
"Though while the author wishes they could buy it in Walmart..." Who is "they"? The kids? The author? Something else?…