Must Remember: Innovative, Not Creative

by:

Joe Patti

I have been over at Artsjournal.com reading the entries in the Arts Education discussion. The entry that gave me most pause was one by Eric Booth today where he notes,

“people in business have asked me if we can just stop using the word “art” because they stop listening. They then confessed they are not really interested in the word “creativity” either–they kind of glaze over–they like the word “innovation” because it is the product that they really care about, getting new business-ready products as a competitive advantage.”

A Rose By Any Other Name Is Just As Fluffy
This is not something you want to hear if these same business people are the ones involved in the philanthropy decisions for companies. Booth makes some interesting points answering comments in that entry which expound on this idea. He says business people feel creativity is a “fog-sculpting word that fluffy artsy people use.” They prefer innovation because that is the result they seek. They see creativity as being on the path to innovation and they will tolerate the use of the word as long as we can trace the path for them.

I couldn’t help thinking that innovation is easily as nebulous a word and only derives its power from the fact they repeat it back and forth to each other. Recall these are the people who were tossing “synergy” around as a desired outcome a few years ago.

Direct and Indirect Arts Encounters
As I was reading the multiple entries on arts education, I was reminded of a locally produced show on the public radio station I heard early last month on the topic of technology use in the classroom. Now there are many options for including art in a student’s experience from a direct experience with a performance or having the students perform/create themselves. On the other end of the spectrum is including art in instruction of other subjects. Making those hand shaped turkeys while teaching about the first Thanksgivings, for example.

Focus on the Objectives, Not the Tools
What I saw as applicable from the radio show about using technology in the classroom is on the latter end of the spectrum. The people on the show talked about the importance of focusing on the learning and not the device. One of the guests who is involved with a local foundation said that they wouldn’t provide grant money for a project seeking to use cell phones in the classroom because the focus was on the technology rather than the learning. The example he gave of what they would be interested in supporting was a program that focused on how students learn and how to develop critical thinking skills. If the teachers decided to have students collect and record information as part of this process and realized that one of the best methods available would be by having students utilize cellphones since they always had them handy as they go through their day, the foundation would be interested in funding this sort of endeavor.

Given that I am in the business of offering live performances, my first vote is always going to be for live interactive experiences with art. Watching or participating in some sort of activity is my first choice when it comes to arts education for any demographic or age group. You will never achieve any real aptitude either in understanding or execution if your interactions with art is slipped in between the pages of some other subject. You may develop appreciation, comfort and familiarity which these days is not to be discounted. But I want people able to enjoy interactions with art.

Wherein I Contradict What I Just Said
Now all that being said, I am going to do a little reversal. What seemed to be the core of the discussion regarding technology in the classroom was the idea that you shouldn’t define what you need to be doing in the context of popular technologies, rather how the technology can facilitate what you really need to be doing. That is my basic point when I suggest people not jump on adopting every new technology that becomes vogue. I think there may be some validity in taking this approach when advocating for arts education.

Arts Prescriptions
Right now a lot of the arts education is promoted along the philosophy of “You must have Mozart or you brain will atrophy.” This is the case made for in utero exposure as well as arguing music will raise math and science grades. The prescriptive approach to arts advocacy doesn’t really benefit us in the long run. Saying that you have to integrate cellphones into classroom instruction is much the same approach. You don’t need to use cellphones, you need to teach critical thinking and the cellphones are a tool. You can use the arts to teach critical thinking. Heck, the arts don’t exist in a vacuum today and they certainly didn’t in the past. The subject can be used to teach literature, history, politics, etc,. I did well in history, but I would have been all the more interested had I learned that someone commissioned a work to tweak the nose of an enemy or rival.

I will admit I haven’t had a lot of experience seeing it implemented, but whenever I hear people talk about integrated curriculum whether it includes arts or not, it sounds so clunky and unwieldy. The way it is described sounds very prescriptive and evokes an image of alternative subject matter inserted in a textbook on handwritten sheets of looseleaf because an administrator decided that this was the new way it was going to be taught. I am sure there are very successful programs out there on which to model an approach but I am entirely unaware of them.

Everyone Is Happier With Shoes That Fit Well
What the arts have to do is convince educators and decision makers who aren’t familiar with our disciplines that their instruction does not necessarily have to be defined by a need to shoehorn the arts in but rather that the arts can be a tool that integrates smoothly into achieving their objectives.

Of course, if you see an opening to champion direct arts instruction and after school activities, push, push, push for that!

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Author
Joe Patti

I have been writing Butts in the Seats (BitS) on topics of arts and cultural administration since 2004 (yikes!). Given the ever evolving concerns facing the sector, I have yet to exhaust the available subject matter. In addition to BitS, I am a founding contributor to the ArtsHacker (artshacker.com) website where I focus on topics related to boards, law, governance, policy and practice.

I am also an evangelist for the effort to Build Public Will For Arts and Culture being helmed by Arts Midwest and the Metropolitan Group (details).

My most recent role is as Theater Manager at the Rialto in Loveland, CO.

Among the things I am most proud are having produced an opera in the Hawaiian language and a dance drama about Hawaii's snow goddess Poli'ahu while working as a Theater Manager in Hawaii. Though there are many more highlights than there is space here to list.

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