I do a lot of talking about the value of blogging, but until I came across the Great Dance weblog, it never occurred to me that I was remiss in not letting people know how they might go about setting one up for their project and arts organization.

Fortunately, Doug Fox at Great Dance has thought of that and has written up a white paper, “Embracing Blogs: A New Blueprint for Promoting Dance on the Internet” (Free Adobe Acrobat Reader required)

Doug does a good job walking a reader through what blogs are, what resources exist to set one up and suggesting how to use the blog to promote your organization to good effect and employ it as a revenue earning tool.

The only problem I saw with his paper, (and I posted a comment to that effect on his blog) was that the need to have donations and other transactions pass through a secure server wasn’t mentioned. If you are a novice at blogs, you probably need to know that as well.

Doug goes over resources for publishing blogs enhanced with video, still images and sound. He even has some interesting suggestions about using video on blogs to solicit feedback and even participation in the creation of a piece.