I Want Your Advice, But Not Your Feedback

Via Daniel Pink is a Harvard Business Review (HBR) article that suggests asking for advice rather than feedback.  On the surface this may sound like a distinction without a difference, but research has found that asking for advice garners more actionable suggestions than asking for feedback.

Those who were asked to give feedback tended to give vague comments along with general praise, such as, “the applicant seems to meet most of the requirements.” In contrast, those who were asked to provide advice were more critical and actionable in their comments…Specifically, advice-givers suggested 34% more ways to improve the application and 56% more ways to improve in general.

According to Amantha Imber who wrote the HBR piece, an important element of soliciting advice is specificity about what you want to learn.

Ask yourself, “What will really help me get better at [problem]?” For example, instead of asking, “What do you think of my revenue numbers from last quarter?” you could say, “So far, I’ve tried [a] and [b] but I haven’t been able to meet my goal. How would you have gone about doing this?”

[…]

If you ask people to think about what could help you in the future, the advice you will receive will be more specific and actionable. For example, you could make the ask specific, such as, “What could I change about my presentation skills to deliver a more powerful presentation next time?” or “Could you give me a few tips to make my slides more appealing?”

I feel I should mention that this approach for getting actionable suggestions is not a completely new idea in the arts world. Liz Lerman’s Critical Response Process which has been employed for about 20-30 years now involves creators asking for reactions about specific elements pretty much as outlined in the HBR article. Except in Lerman’s process there are more specific guidelines about the way respondents phrase their statements in order to keep the process focused.

About Joe Patti

I have been writing Butts in the Seats (BitS) on topics of arts and cultural administration since 2004 (yikes!). Given the ever evolving concerns facing the sector, I have yet to exhaust the available subject matter. In addition to BitS, I am a founding contributor to the ArtsHacker (artshacker.com) website where I focus on topics related to boards, law, governance, policy and practice.

I am also an evangelist for the effort to Build Public Will For Arts and Culture being helmed by Arts Midwest and the Metropolitan Group. (http://www.creatingconnection.org/about/)

My most recent role was as Executive Director of the Grand Opera House in Macon, GA.

Among the things I am most proud are having produced an opera in the Hawaiian language and a dance drama about Hawaii's snow goddess Poli'ahu while working as a Theater Manager in Hawaii. Though there are many more highlights than there is space here to list.

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