Seth Godin recently wrote about his perception that people approach fundraising in the wrong way. He suggests that for the donor making a donation is just as transactional as buying a suite at a NY Knicks game or purchasing Super Bowl tickets.
Fundraisers can fall into the trap of believing that they’re asking for a favor or begging for a donation. But human beings, like all creatures, exchange time, money or risk in return for something. When that exchange is insufficient to cause action, we don’t do it.
[…]
The status and connection they buy is a bargain, worth more than it costs. In fact, if it wasn’t worth more than it costs, they wouldn’t buy it.
The fundraiser isn’t asking for a favor. They’re offering an opportunity.
I am curious to learn what people’s perception of these thoughts are.
There is already a recognition that external audiences and communities often have a different perception and experience of our organizations than those of us who work within the non-profit sector.
For example, many aren’t able to easily discern between commercial and non-profit performing arts organizations and venues. While some people recognize the difference and are invested in the success of a non-profit’s mission, a fair number of people are engaged by whatever interests them at the time.
Is it the same with fundraising? Are people willing to give if they view what they get in return, be it tangible or intangible rewards, to be worth the price they pay?
