There was an interesting video on Shanghaiist in the last week about a hotel whose architect designed three giant deities for the facade to combat rumors that the building was constructed on a cemetery.
The three deities, Fu (福), Lu (禄), and Shou (寿), represent the three attributes of a good life, “prosperity,” “status,” and “longevity,” respectively. They were added to the design of the 40-meter-tall building by a local architect to compensate for rumors that the structure was being built on top of an old cemetery.
I will let you take a look at the video first. (Let me just say I present this mostly as a diversion and basis of idle musing rather than subject for serious analysis.)
One of the first thoughts I had was, if this was in the US, would this be considered some form of artwashing? For example, if someone had used positive imagery on a hotel constructed on a toxic waste site or some other dubious association as a way to assuage fears.
I am not trying to conflate toxic waste with human remains. Personally, I would have no problem staying in this hotel. I have worked in enough theaters that were purported to be haunted or built on sanctified land that this doesn’t bother me. The placement of the hotel and anticipated repercussions appears it has a much stronger social and cultural significance in China than it might in the US.
I just found myself musing about cultural differences. Would something along these lines this be viewed with skepticism in the US while in China it might be viewed as an appropriate gesture given the history of the plot of land.
I also wondered why a hotel might choose to go to the expense of the extra construction. Presumably people coming from out of town wouldn’t be aware of the rumors. Though if it is the sort of place that gains more business from people visiting local residents or conducting business with government or local companies rather than tourism, they might depend more strongly on word of mouth.
I was amused by the comment made by one of the residents that the building unexpectedly became a distinctive feature of the community. I was thinking to myself, how could three 120 foot high deities NOT become a distinctive feature of the community? If nothing else, you could navigate the streets in relation to where it was on the horizon.
Perhaps people did initially see the statues as a cynical use of spectacle to make money but ended up finding that it created a unique sense of place in the neighborhood.
Thinking about all this made me start to wonder how efforts at creative placemaking might appear from the outside through the lens of other cultures. Does it appear like we are trying to manufacture a sense of community where one doesn’t exist organically? (I get the image of some foreign visitor paraphrasing Regina George “stop trying to make community happen, it isn’t not going to happen.”)