Looking To The Countryside

As a person who has lived and worked in rural locations, I read an article about the Catskill Mountain Foundation (CMF) on the Inside Philanthropy site with great interest.  I thought some of the observations made in the piece were valuable both for funders who might be reluctant to fund rural organizations, and for organizations who were rallying support for creative placemaking and related endeavors in rural locations.

Writing for Inside Philanthropy, Mike Scutari suggests that some of the assumptions funders have about getting the most bang for their buck by supporting programs based in urban locales might not be entirely accurate.

Scan Inside Philanthropy’s archives and you’ll find examples of huge urban philanthropy efforts whose return on investment is murky at best. Most recently, David Callahan wrote that despite an influx of $1 billion from the Charles Stewart Mott Foundation to Flint, Michigan, life has mostly become worse in the city over the past half-century.

Finn’s smaller-is-more-impactful approach flips conventional wisdom on its head: Funders can move the dial more effectively by operating in more concentrated communities.

CMF Founder Peter Finn identified four challenges that particularly face rural organizations in addition to the perennial general concerns about the shrinking pool of available funding.

First, a feeling among some locals that change is not welcome. It’s an idea we sometimes see in urban creative placemaking, where some longtime residents can view arts organizations as interlopers and gentrifiers. Finn’s experience suggests that rural organizations aren’t immune from this perception. “The Catskill Mountain Foundation encountered this at times during the past 20 years,” Finn noted, “but seems to have finally gotten beyond this.”

Second, attracting sustained participation from the local community….

Third, finding talented staff. “We have been lucky that we were able to hire several excellent staff members…But in rural communities, the pool of talent to select from is limited.”

And lastly, the perennial specter of donor fatigue. “It is relatively easy to attract money in the early years for an energetic new arts organization that seems to be on path to success. All organizations encounter bumps in the road, and some donors are lost in this process. There has to be a core of key donors committed to sticking with the mission for the organization to become both successful and sustainable.”

Some of these points probably aren’t groundbreaking revelations. Still, it takes living in a rural community to appreciate the particular nuances of some of these points. I included the entire quote about CMF encountering resistance to change over 20 years because acceptance of the new tends to be a lot faster in urban environments. In many places rural locations you are considered a newcomer if you haven’t been around for about 50 years. I don’t doubt that some people may have finally warmed to them after 20 years.

About Joe Patti

I have been writing Butts in the Seats (BitS) on topics of arts and cultural administration since 2004 (yikes!). Given the ever evolving concerns facing the sector, I have yet to exhaust the available subject matter. In addition to BitS, I am a founding contributor to the ArtsHacker (artshacker.com) website where I focus on topics related to boards, law, governance, policy and practice.

I am also an evangelist for the effort to Build Public Will For Arts and Culture being helmed by Arts Midwest and the Metropolitan Group. (http://www.creatingconnection.org/about/)

My most recent role was as Executive Director of the Grand Opera House in Macon, GA.

Among the things I am most proud are having produced an opera in the Hawaiian language and a dance drama about Hawaii's snow goddess Poli'ahu while working as a Theater Manager in Hawaii. Though there are many more highlights than there is space here to list.

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