Get Found

I know, I know, I have been neglecting my blog of late. However, there is very good news on the job front which I have had to begin preparing for. I haven’t received a contract/letter of appointment yet and I am superstitious about posting the news until I actually have it in hand. (On the other hand, I have started moving arrangements very much in earnest.)

But I wanted to keep up my practice of giving good advice by directing readers to an Inc magazine article on cheap ways to get yourself noticed on the internet. The article talks about making sure your company is listed intelligently on search engines.

If you are thinking that people can easily find you on the internet by checking out the entertainment section of the local newspaper’s website, remember that I mentioned a couple months ago that people are turning to newspapers less and less frequently for information. They might be looking at the online newspaper site, but don’t count on it.

Your best bet according to the article can be to make sure the keyword section of your webpage includes the right words and phrases that identify your organization, but also that shows where you are geographically. If someone who recently moved to town types “Entertainment St. Paul, MN” you want to make sure you are listed in that search.

The article also mentions how you can get your organization to appear toward the top of the results list without too much effort.

This is what arts organizations are looking for–cheap, quick, easy way to gain exposure so read it and implement it!

About Joe Patti

I have been writing Butts in the Seats (BitS) on topics of arts and cultural administration since 2004 (yikes!). Given the ever evolving concerns facing the sector, I have yet to exhaust the available subject matter. In addition to BitS, I am a founding contributor to the ArtsHacker ( website where I focus on topics related to boards, law, governance, policy and practice.

I am also an evangelist for the effort to Build Public Will For Arts and Culture being helmed by Arts Midwest and the Metropolitan Group. (

My most recent role was as Executive Director of the Grand Opera House in Macon, GA.

Among the things I am most proud are having produced an opera in the Hawaiian language and a dance drama about Hawaii's snow goddess Poli'ahu while working as a Theater Manager in Hawaii. Though there are many more highlights than there is space here to list.


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