I know, I know, I have been neglecting my blog of late. However, there is very good news on the job front which I have had to begin preparing for. I haven’t received a contract/letter of appointment yet and I am superstitious about posting the news until I actually have it in hand. (On the other hand, I have started moving arrangements very much in earnest.)

But I wanted to keep up my practice of giving good advice by directing readers to an Inc magazine article on cheap ways to get yourself noticed on the internet. The article talks about making sure your company is listed intelligently on search engines.

If you are thinking that people can easily find you on the internet by checking out the entertainment section of the local newspaper’s website, remember that I mentioned a couple months ago that people are turning to newspapers less and less frequently for information. They might be looking at the online newspaper site, but don’t count on it.

Your best bet according to the article can be to make sure the keyword section of your webpage includes the right words and phrases that identify your organization, but also that shows where you are geographically. If someone who recently moved to town types “Entertainment St. Paul, MN” you want to make sure you are listed in that search.

The article also mentions how you can get your organization to appear toward the top of the results list without too much effort.

This is what arts organizations are looking for–cheap, quick, easy way to gain exposure so read it and implement it!