Classical Music is….Undead?
One of my pet peeves is the insane and fruitless pursuit of new audiences with marketing techniques that are so insincere and gimmicky, that we end up losing audiences! From Guitar Hero contests to DJ’s at an Opera house to $50,000 being spent on a cupcake program, it seems we try to do anything we can to pretend we don’t play concerts but just have big classical raves. However a student brought to my class something that is on the surface a gimmick, but actually is a sincere link between pop culture … Continue Reading