When is the right time to pull the plug on a radio program? When is a good thing, too much of a good thing? If one show goes away, do we revert to format (DJ and great tunes) or do we plug in another program…locally produced or off the shelf from one of the big distributors. National or local, brand new or long in tooth, the answer lies with square one, adequate concept development. If we apply start-up program criteria to existing programs or those we want to acquire, we end up with the same result – relevancy.
Just What Sacramento Needs – More Talk, Less Music
The Sacramento Business Journal reports that Classical Public Radio in Sacramento is moving its jazz off of the dual format station KXJZ (JZ, get it?). Why, you ask? Here’s why: The changes will allow Capital Public Radio to repeat news and information shows that air during the day in the evening, and free up airtime to provide additional news and information programs. Repeats of talk shows??? They are moving jazz over to the classical music station 88.9 KXPR, displacing some of the classical programming. But that’s ok, says General Manager Rick Eytcheson, because classical listeners can listen … Continue Reading