KUSC Leading the Way Again

Business Wire reports that KUSC, that intrepid Los Angeles classical station with the gigantic audience, is joining the iHeartRadio digital platform.  You can listen online at iHeartRadio.com, where you can customize your listening and even make your own radio station.  I’m not exactly sure how it works, because when I searched for KUSC it took me to a generic classical station, so I’ll update when more info is available. KUSC is a forward-thinking station that’s not afraid to play a wide playlist, superserves its audience, and has a good mix of national and local programming, including the Met Opera … Continue Reading

Upping the Pressure on Sacramento

I’ve been reporting on the changes at Capital Public Radio in Seattle and today came across a thoughtful, well-written article by Cosmo Garvin at Newsreview.com. the real problem is not that there’s going to be less jazz, it’s that there won’t be enough of anything new… no new local shows added to the new lineup, and nothing that isn’t standard fare for the NPR station in Anytown, U.S.A. … CPR general manager Rick Eytcheson assured Bites that, “The changes will allow us to do a lot more news programming.” The station has added reporters and … Continue Reading

Dixie State in Utah Dumps Classical

Dixie State College in Southern Utah is a school with about 9,500 students and until now, the only classical music radio station in southern Utah. Ashley Putnam reports for the Dixie Sun that KXDS is converting from classical to Top 40 and eventually news and talk because it wants to be more relevant to students.   “We have been looking at areas and how to improve student involvement,” said Bill Christensen, dean of the business and communication departments. “We want to give opportunities for students to get the skills to be successful.” Although the … Continue Reading

Dumping Classical Radio? Think Again.

There’s an interesting argument against classical music radio here today. Reacting to the reactions of Sacramento listeners at the loss of some classical programming, classical music blogger Greg Sandow writes about the reasons classical radio listeners shouldn’t be upset when stations cut back on or cut out classical music on their stations. And why do these stations cut back? Because people aren’t listening. The Sacramento station offers these numbers, based on hour-by-hour surveys of what people listen to: 400,000 people listen to its news broadcasts each week, and 130,000 listen to classical music. So … Continue Reading

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