A classical music station’s highest ratings are rarely outside of format, that is to say, a DJ with a stack of records. Those hours hosted by a smart, accessible announcer presenting an equally smart playlist, all imbued with a potent sense of place (localism) engender the highest long-term loyalty. Of course there are exceptions but it doesn’t get better or match listeners’ expectations any better than good company and good music. Here at All Classical we do just that, 99% of the time. From the department of deep thoughts, we finally asked ourselves, why then do we and most classical stations only enjoy around 10% giving among those who listen. This, too, is essentially an accepted industry benchmark. We get it right when it comes to our programming. Are we getting it wrong when it comes to our funding appeals?
Jack Allen
Gateway City Returns to Civilized World
Or at least in the suburbs, in small Clayton, a town of 16,000, which will serve greater St. Louis. Things are “still in the works” for the new station, but it looks like the 21st media market will indeed re-gain a primary terrestrial, analogue signal dedicated to the classical format, FCC permits not withstanding. My colleague, Marty Ronish got out ahead of this news back in April. Things are getting finalized and that much closer. This just in a couple of days ago: “St. Louis’ only classical station, Classic99, went dark last … Continue Reading
This just in…
Summers are, in theory, quiet times. And, more often than not, busy, busy, busy: WGBH in Boston, top Public TV program producer, acquires Public Radio International (PRI) in Minneapolis, major distributor of Public radio programs. What does it all mean? As Boston’s primary public radio service, WBUR’s General Manager Charlie Kravetz said, (producers of the PRI distributed program, “Here & Now,”) “We will take our time to examine the meaning of this ownership change.” One would wonder what the now retired President & Co-Founder of Minnesota Public Radio and founder 28 years … Continue Reading
WFIU Opportunity
From the Association of Music Personnel in Public Radio list: WFIU Public Media currently has an opening for Station Operations Director, Radio & Television Services Job Summary: Manages daily operations and program production for WFIU, including overseeing programming, online, production, marketing, and news areas. Evaluates programs and proposals for broadcast and funding potential; researches grant and other revenue opportunities and assists in preparation; and evaluates program content for accuracy, consistency, and adherence to standards. Prepares and monitors budgets and maintains station compliance with copyright and FCC regulations. Oversees program logs; ensures flow … Continue Reading