There are many people who feel that for 20 years or so Dietmar Machold personified everything totally wrong with the business of buying and selling fine string instruments. Developments in the last week might hearten those who have been waiting for some public validation of their concerns.
Month: August 2011
Tweetus Interruptus
On the heels of my post last week, Kevin Berger authored a rambling piece in the LA Times that is notable not just for its topical ignorance and dubious conclusions, but also its magnificent combination of half-truths, current industry jargon, Chicken Little nonsense, and a demonstration of what is truly possible when social media is used intelligently and effectively by a major arts institution.
Go Facebook yourself.
Why should arts groups focus more on social media? Aren’t orchestra audiences generally older and less willing to plug in and surf? Isn’t it more effective to send out email blasts and good old-fashioned print media, like flyers and subscription forms? As it turns out, probably not.