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All That You Can’t Leave Behind

August 27, 2025

by:

Joe Patti

Folks may remember that in June 2024 the University of the Arts in Philadelphia pretty abruptly announced they were closing after about 150 years in operation. This came as a shock to faculty, staff, and students. Many students were left to scramble because the university hadn’t made any arrangements to help students transfer to other institutions.

One consequence I hadn’t really been aware of is that the school closed so abruptly that faculty and students weren’t able to retrieve the art they had produced. While security did walk them through some buildings, not all spaces were open for retrieval.

This past month there was a newspaper story about a salvage company which was going through one of the buildings that was offering to reunite students with their work before the building is converted to luxury apartments. Thunderbird Salvage was posting a lot of what they found on Instagram but warned people that they were removing so much that it was impossible to record every object.

Thunderbird’s Instagram post racked up several hundred comments within days, while Mathes warned users that the brutalist, nine-story classroom and workshop building had too much stuff inside to catalog.

[…]

Mathes says he’ll save what he can and haul it up to Thunderbird’s locations — a church on the 2400 block of Frankford and a hall on the 2800 block of Frankford — for a sale planned for mid-August. If an artist drops by with a credible claim to a specific piece, it’s theirs at no cost, he said.

[…]

What Mathes and Thunderbird don’t manage to save, workers from Richard S. Burns Waste Recycling Company are hauling to the company’s scrapyard. But Mathes soldiers on: The thought of junking items still precious to the artists, if not potential buyers, bugs him.

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*If you are thinking the title of this post sounds familiar, it was the name of an album U2 released in 2000.

Art(ist) Education, Arts Facilities, Working In The Arts

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Why You’ll Frickin’ Love This Collection

August 26, 2025

by:

Joe Patti

Earlier this month, Hyperallergic had a short article about a video that actor Steve Martin made for the Frick Collection in NYC. What I appreciated was the way the information in the video was ordered.

The first 1:15 is focused on what the attendee might find interesting. The next 30-45 seconds talks about the “product features.” The remainder of the 6 minute video is about the history of the Frick collection.

I have to believe that this ordering was intentional rather than a happy accident of the way the editor pulled the information together.

That second part which I label as “product features” contains internally focused language that arts organizations would primarily use up until recently listing the qualities the organization thinks are important.

“..a singular New York City experience: A storied trove of art and decorative objects housed in a meticulously restored Gilded Age mansion….”

Source

However, the video starts with the following which is externally focused and all about the visitor experience:

“Consider what you or I might be drawn to…maybe it is a gilded beard, or a velvet sleeve, a trend setter, a love triangle, a mysterious exchange…Maybe what you see reminds you of a friend or a place you’ve been, or a book you’ve read, or a show you’ve binged.

Maybe it jogs a memory or fills you with a sense of delight, desire, power, wonder, bemusement, or calm.

Maybe you need a moment to sit and think and escape. Somewhere peaceful. Somewhere with a view….this is what the Frick collection is for. For slowing down, following your eye, and getting closer to objects of beauty and awe…”

Source

The structure of the video reflects an understanding of how people consume content online (and probably through other media experiences as well.) It starts out talking about what the visitor will enjoy. Then focused on the quality of the art and experience. And then if you are still curious and want to learn more, talks about the history of the collection’s founding by Henry Clay Frick in the late 19th century.

Arts Facilities, Audience Relations, Building Public Will For Arts And Culture, Marketing/PR

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Baseball Team Seeks Good Singers

August 25, 2025

by:

Joe Patti

You may not have heard about the Savannah Bananas baseball team. Or rather it may be more accurate to say Banana Ball team because they play a game that is a heavily altered version of baseball. The game is limited to two hours. Score is kept based on points rather than runs. Audience catching foul balls count as outs. One of the pitchers bats and pitches on stilts.

I have seen a handful of arts professionals cite the team as an example of the rule breaking arts organizations should embrace to remain relevant in their communities.

Their games are in pretty high demand among audiences. They played two dates earlier this month in Denver’s Coors Field which holds 50,000 people and you had to register in November 2024 for a lottery that would allow you to purchase tickets.

One of the big elements to the show/game is the choreographed dances the pitcher, catcher, infielders, and sometimes the umpire execute.

Recently there was an interview with the choreographer, Maceo Harrison, in Dance Spirit to talk about how the dances come together. I thought it was a good indication of what the Bananas are trying to accomplish when Harrison talked about how they were recruiting players with performing arts backgrounds.

Have you noticed that as the Bananas’ exposure has grown, newer players tend to come in with more arts training?

Yes, this year we are seeing a lot of players that have a wide background of skills. We have guys that can play piano. We have Dalton Mauldin, who’s an actual singer, and we have Kyle Jackson (“KJ”), who has a musical theater background. We have a lot of athletes that have hidden talents—even dancing. So I think that’s definitely what we’re gravitating towards moving forward.

citation

Audience Relations, Building Public Will For Arts And Culture, Marketing/PR, New Initiatives

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Your Website Is Doing The Heavy Lifting Getting Visitors In The Door

August 20, 2025

by:

Joe Patti

Colleen Dilenschneider and her colleagues at IMPACTS Experience recently released data on social media engagement for cultural organizations.

If you don’t intend to read any further in this post at least read this: Keep your website up to date and make sure it works well on mobile.

Looking at data from Baby Boomers, Gens X, Y, Z, the top three sources of pre-visit information, in order, are Mobile Web, Web (desktop/laptop), and social media. Level of use various a fair bit with Gens Y & Z hovering around 80% on each of these. Gen X around 75% for both types of web and 68% for social media. Boomers are around 45% for mobile and social media and 63% for web.

However, regardless of the level of these percentages these top three are far and away the dominant sources of pre-visit information. The fourth highest source, word of mouth ranges between 22% for Boomers and 15% for Gen Z.

It just underscores the importance of making sure your web content is up to date, inviting, and contains the information people are seeking to make their visitation decisions.

One interesting observation they make about peer-reviewed sites which come in as the fifth most popular source of info:

Interestingly, Boomers very slightly outpace other generations for using peer-review web sources such as Yelp and TripAdvisor. It is not a massive difference, but it may be enough to make senior leaders think twice about Google reviews not reaching more senior audiences.

Source

Looking at how social media influenced people’s satisfaction during a visit, they found that people who referenced online content related to their visit while onsite had a greater level of satisfaction than people who didn’t check out online content. This level was slightly higher for exhibit based entities and performance entities. They attributed this to the lack of opportunity to access information during a performance vs. wandering around a gallery, garden, zoo, etc.

Providing people with content that allows deeper exploration related to their experience can be beneficial to their enjoyment.

Social media may cause an even greater bump than mobile web because social media encompasses sharing and allows guests to meld their own personal brands with a museum or performing arts brand. It allows us to say to the world “I’m the kind of person who attends art museums!” and to share the experience with friends, adding a layer of personal relevance.

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In terms of what social media platforms receive the most engagement from high-propensity visitors: For performing arts entities it is Instagram, TikTok, Facebook, Twitter/X in that order.

Exhibit based entities are slightly different

For exhibit-based organizations, Instagram is a 4.3x more important platform for millennial engagement (i.e., likes, shares, comments) than is Facebook. For Baby Boomers, Instagram is 1.3x more important for engagement than Facebook. That said, Facebook beats out TikTok for the Baby Boomer crowd…but only the Baby Boomer crowd.

Source

Arts in an Age of Technology, Audience Relations, Building Public Will For Arts And Culture, Marketing/PR

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