Pop Up Concert Closing Musicial Theater Number

by:

Joe Patti

Earlier this week the LA Times had a rather lengthy piece on the closing number of the musical Six, a show about the six wives of Henry VIII.  In the final number which has come to be known as the “Megasix”

Audiences film while dancing by their seats, singing along and cheering with excitement. Spotlights swoop from side to side. Confetti falls from above. And each of the six actors — dressed in jewel-toned Tudor fits, fishnet stockings and bedazzled boots — reprise the catchiest sections of their characters’ signature songs for the crowd and their phones.

[…]

Each subsequent staging yielded more Megasix uploads — except in the United States, where filming the performance is against union rules. Moss and Marlow could easily have considered its burgeoning social media popularity a risk: “Most of the time, creators are a little bit hesitant getting that [intellectual property] out there without the greater context of the show,” said Jonathan Breitbart, a 20-year-old Colorado theatergoer…

Recording and sharing video of that part of the show has become something of a mini-industry. One fan reported that she watches for casting changes and buys last minute tickets so she can catch how the understudy or new performer puts their spin on the character. Another has seen the show 97 times ” in the name of “swingo,” or seeing an alternate play every queen.”

Just as the production of Hamilton hit on the practice of Ham4Ham to entertain people waiting on line for the lottery tickets to the heavily in demand show, this is another example of a production finding an element of their show that they can leverage into something of a grassroots marketing effort.

Though it should be noted, the effort hasn’t entirely had constructive results. Some of the actors reported feeling increased pressure to go to 150% to look great for social media. A lot of nasty comments are made on social media about performances audiences have judged to not be up to standard or compare unfavorably to another performer’s interpretation.

The underlying tone of the article seems to point to a likely trend of Broadway/West End shows designing themselves to be “camera ready” as it were for similar grassroots efforts. Though this brings to mind the semi-joke about bosses telling their marketing departments to create a viral ad. Not everyone who tries to create an experience that fans take ownership of is likely to succeed.

Actors Should Have Been Paid To Audition For The Last Nine Decades

by:

Joe Patti

Howard Sherman posted a link to a New Yorker article about some intrepid film actors who stumbled upon an overlooked section of the The Screen Actors Guild – American Federation of Television and Radio Artists (SAG-AFTRA) contract that guarantees payment for auditioning even if you didn’t get cast.

Bodin’s most startling discovery was that SAG’s very first contract, from 1937, guaranteed pay for players who were called to do “tests” for films they weren’t used in. Ten years later, the word “Auditions” was added in a subheading, along with the line, “If the player is not given employment in the picture, the player shall receive one-half (1/2) day’s pay.” Except for “player,” which now reads “performer,” the line has gone unchanged, if largely unheeded, in Schedule A 15(B) of SAG-AFTRA’s standard contract.

The discovery and distribution of this information made a lot of people, including union leadership, a little nervous. The union pointed out there were specific conditions that needed to be met like a statement that you had to memorize your lines before the audition. Actors started seeing audition notices that explicitly said you didn’t have to memorize your lines in preparation for an audition.

While paying auditionees would raise the costs to produce films a great deal, especially for independent films, and might lead to studios auditioning smaller numbers of actors, the article notes that technology has shifted more costs on actors over the years. For example, the shift from in-person to recorded auditions means actors have to buy more equipment and make more arrangements themselves.

On top of that, actors now have to provide resources that have traditionally fallen on casting offices, including equipment, space, and people to read with. Variety recently estimated that outsourcing scene partners to auditioners has saved producers some two hundred and fifty million dollars annually. “It creates a whole culture where all of us have to have a clutch of collaborators who are willing to be our readers,” Ochoa said; think of all the boyfriends, roommates, and UPS guys dragged into audition scenes.

[…]

Now an actor has to pay for subscriptions to multiple online casting platforms, and even more for each reel, clip, or color photo uploaded to every site. Digital made everything faster, but it made it so fast that people expect an Oscar-winning performance in twenty-four hours.”

Learning about audition pay has buoyed an “Auditions Are Work” movement among union members.  The article notes that the Writer’s Guild is currently on strike and the SAG-AFTRA contract is coming up for renewal with indications of tough negotiations ahead.  I had recently heard that the Directors Guild of America (DGA) contract expires in mid-June so we may see a significant revamping of the way recorded programming is created by the end of the summer.

Dedicated Performance Experiences Not Really Controversial Until Race Is Involved

by:

Joe Patti

Over the weekend I caught a couple news articles out of the UK about a production which is carving out one performance in their run for black audiences only. The show, Tambo & Bones, which runs June 16 to July 15, is said to be taking a page from Jeremy O. Harris’ show Slave Play which included “Black Out” performances whose intent was to fill all the seats with Black identifying audience members in order to provide an environment in which they might feel completely free to interact with the artists and each other.

“The theatre’s website stresses that “no one is excluded”, but the accompanying promotional material hints strongly that white theatre-goers would not be welcome along on July 5.”

In answer to the objection that this constitutes a type of segregation, it was noted that theaters already provide dedicated performance experiences to various groups.

These include a “socially distanced and masked” show, one using British Sign Language, captioned and audio described performances, and a “relaxed environment” version, where those with autistic spectrum conditions are not expected to respect the normal theatre etiquette of remaining in their seats and observing silence.

Granted, most of those types of performances don’t emphasize an exclusivity in messaging as heavily as Tambo & Bones is. This seems to be one of those cases where there is no bad publicity. For one group, being emphatic that this performance is for you has a great appeal…and can create perhaps an even stronger, almost magnetic appeal for those who are explicitly being told one performance out of many isn’t for them.

Slave Play created a dedicated Black Out page to encourage and help others follow the example of the inaugural performances. Among the productions who have hosted Black Out nights are: Long Day’s Journey Into Night; A Commercial Jingle for Regina Comet; What to Send Up When It Goes Down; Marie and Rosetta; Choir Boy; as well as Jeremy O. Harris’ Slave Play and Daddy.

While the page mentions that two of the Black Out nights for Slave Play were invite only performances, it appears tickets for other performances following this approach were more publicly available for sale similar to how the Tambo & Bones tickets are. (Basically, I couldn’t find any news stories specifying they were invite-only private events.)

Creativity Fills In The Blanks

by:

Joe Patti

We were participating in a scavenger hunt for a local 3rd grade class today. The kids were given clues associated with museums, galleries and public art around the downtown area. In addition to an architectural feature of our building, I was asked to reference the ghosts that linger in our 103 year old venue.

As you might imagine, the kids asked a lot of questions about the ghosts.

As they were leaving, they started reporting that the curtains moving by themselves and seeing a figure looming in the projection booth. I asked them what they thought was going on and they started relating all sorts of stories.  One kid forgot her water bottle so I turned the lights back on for her and was chatting with a teacher when she came scurrying nervously out clutching the water bottle.

It isn’t a surprise that people will fill in the blanks with information that isn’t available. Unfortunately, this fact has fueled a lot of conspiracy theories. On the other hand, there may be something to be said for the traditional practice of implying terrible things happened off-stage, both in a literal and metaphorical sense.

There are worries that younger people today won’t be ready for the jobs of tomorrow because they lack the trait of creative thinking.  The blame may be placed on the easy availability of content on the internet, video games, streaming, etc. But it is pretty clear that kids in 3rd grade haven’t lost the capacity to generate creative answers.

Perhaps part of the solution is to ask them to expound upon their ideas and showing that someone is paying attention rather than encouraging them to occupy themselves with phones and other devices.