When A Top Tier Performing Position Isn’t The Goal of Your Education

by:

Joe Patti

Last month I pondered if there was any worth in giving up a little time in the conservatory/university training of arts students in favor of providing instruction/experiences in career management. Instead of graduating and then seeking out instruction in accounting, contracting and self promotion, etc., they would have a base in those skills but may need to seek out “finishing” training in their discipline.

The benefit to this is that given their lengthy training within their discipline, they would have the tools to identify and assess the value of educational opportunities and resources. Whereas, they might not have ability to assess the value of instruction in accounting, contracts, marketing services, etc if their conservatory training didn’t include it.

The other benefit is that once graduates are out in the world and can better understand where their interests lay, they can complete their education in a way that is appropriate to those pursuits and market demand.

About a week after that post, you may have seen an article in Cosmo that was getting a lot of circulation throughout the arts social media community. The story was about Lisa Mara, who had a strong affinity for dance,  hadn’t pursued formal university/conservatory training, but still felt a need for dance as part of her life and ended up starting two dance companies for like-minded individuals.

Her story is something of an intersection between the idea I state above and emergence of the professional-amateur.  Lisa Mara never wanted to be a professional dancer.

I danced about five hours a week and still did all of my studies. I still knew that I did not want to be a professional dancer. I wanted to pursue a career in something that I thought would have a better trajectory of business and job security. Being a dancer, you need to have an awareness of “Are you good enough?” And I don’t think I was good enough. The dancers who pursue dance as a full-time career should be the top 10 percent. Otherwise, you’re going to just get the door slammed in your face at auditions time after time.

Yet she loved dancing enough that she got a spot as a back up dancer for Brittany Spears, she auditioned as a dancer for the Washington Wizards and Boston Celtics basketball teams. Even though she never became a dancer for either team, she eventually utilized the business management experiences she picked up in the other jobs she held to plan and incorporate her first dance company in Boston.

I wanted to create a dance company for young professionals who were just like me. The target audience I was reaching was high-caliber dancers who wanted to continue dancing and choreographing into their adult lives. Many of our dancers have full-time jobs. Many of our dancers are dance teachers, but this is their opportunity to dance for themselves.

The success of that company spurred the creation of a second company with the same philosophy in NYC.

I don’t think there is anything in her story that implies the dancers in her schools could replace those who have focused their training on dance as a career.  I do think it is a good illustration that deferring some training in an artistic discipline doesn’t automatically make you unemployable.

Granted, just as not everyone will be cast on Broadway, secure a position in a top tier symphony or ballet company, not everyone is going to be able to create the opportunities for themselves at Lisa Mara has.

Opportunities do exist outside of the conventional career paths. If Lisa Mara’s experience is any indication, there may be a large unmet need of adult enthusiasts looking for a creative outlet.

A Moment of Congruence

by:

Joe Patti

Hat tip to Carter Gillies who spotted a wonderful congruence between the posts both I and artist Whitney Smith made yesterday.

Reading Whitney’s post, it almost feels like she wrote it to provide practical illustrations for my ponderings about how the arts community views worth and entitlement.

Where I end my post with a quote from Seth Godin about sharing your work, Whitney mentions it right from the start in the title of her post.

Sharing art work can be weird. Last weekend, when I had a party and sale at my studio, I put all the paintings I’ve been doing on the wall. I didn’t put prices on them because I told myself that I just wanted to show them. But the truth is I didn’t want to put prices on them because I was afraid if I did that, people would feel sorry for me because obviously the paintings are awful and it’s just a little pathetic that I actually thought I could sell them.

She goes on to talk about how she personally likes her “awful” paintings and really enjoyed executing them. As it turned out, some people did want to buy them which put her in a tough spot trying to decide on a price.

I guess this is a lesson to always have a sense of your work’s worth in case people are actually willing to pay you for it. This isn’t really a nudge at Whitney. It happens all the time.

Not more than a month ago I was at a gallery opening where one artist expressed his exasperation that one of the people showing wasn’t prepared to provide a price for his work. Of course this raises questions about whether the guy was really prepared to part with it.

Just as I talked about how sharing and impacting the community is cornerstone of arts philosophy, Whitney echos the idea. (I debate whether I even need to state and give an example of something that is so well known, but there are worse ideas gaining traction through repetition.)

Sharing is part of the artistic process. I believe art is there to give something to humanity– something to think about, a new idea, a connection, a moment of beauty, even a moment of transcendence. If the art isn’t shown, it can’t do its final job of changing people’s hearts and minds. If your art is just for one person– for yourself– maybe there is a good reason for that. But I don’t know what that would be.

Selling is another thing. I don’t think art has to be sold, but there is something to be said for moving it along…

So often the debate about the value of a work of visual art is conducted in the context of a gallery, museum or auction. Rarely, at least in the places I frequent, do we read an artist’s internal debate about the value of their work, when it is considered “done,” when to sell it and what to sell it for.

For All Your(e) Worth

by:

Joe Patti

Seth Godin had a post on entitlement versus worthiness a couple weeks ago. There was a lot in there to unpack and I am not sure I have wrapped my head around it enough to know if what he posits is entirely true or not, but I thought I would toss it out there for general discussion.

There is a lot in the post that is applicable to the arts. Perhaps most obvious is the following:

Both entitlement and unworthiness are the work of the resistance. The twin narratives make us bitter, encourage us to be ungenerous, keep us stuck. Divas are divas because they’ve tricked themselves into believing both narratives–that they’re not getting what they’re entitled to, and, perversely, that they’re not worth what they’re getting.

At first I wondered if it were really true that divas felt like they weren’t worth what they were getting. Then I thought about all the conflicting narratives associated with art.

On the one hand you have the entitlement ideas: the prescriptive view that arts are good for everyone; if people just saw our work once, they would be hooked; arts participation as a sign of maturity and culture; one’s practice being “true” art versus that of others.

Compare that with the sense of worth associated with the arts: low pay; suffer for your art; making money=selling out; arts education isn’t important in schools; arts careers are dead ends.

In that context, it is easier to see why you can feel both entitled to more, but worth less, than you are getting.

Godin continues with some concepts that have likely passed through the minds of many in the arts on more than one occasion. (emphasis mine)

The entitled yet frightened voice says, “What’s the point of contributing if those people aren’t going to appreciate it sufficiently?” And the defensive unworthy voice says, “What’s the point of shipping the work if I don’t think I’m worthy of being paid attention to…”

The universe, it turns out, owes each of us very little indeed. Hard work and the dangerous commitment to doing something that matters doesn’t get us a guaranteed wheelbarrow of prizes… but what it does do is help us understand our worth. That worth, over time, can become an obligation, the chance to do our best work and to contribute to communities we care about.

When the work is worth it, make more of it, because you can, and because you’re generous enough to share it.

Those last couple sentences about contributing to communities and making more because you’re generous to share it are essential cornerstone sentiments of the non-profit arts.

Where I pause is at the question of, “are you generous enough to share it” for free? There is a lot of debate in the arts about working “for the exposure” that Godin’s post brushes up against.

While his stressing the that hard work does help us understand our worth does imply that one should be receiving their worth, the way he ends his post doesn’t definitively settle the question about whether you should hold out for what you are worth.

“I’m not worthy,” isn’t a useful way to respond to success. And neither is, “that’s it?”

It might be better if we were just a bit better at saying, “thank you.”

This Is Not The Ticketing Site You Were Looking For

by:

Joe Patti

As the holiday season approaches, I am remind of the less than altruistic truth that others are eager to make money off your success..even if you don’t perceive yourself as successful.

Close to two years ago I wrote about a compliant I was called to the box office to address which turned out to be the result of another ticketing site masquerading as ours.

In the last day Thomas Cott tweeted a similar story about the Colorado Ballet’s Nutcracker tickets being bought up and sold at up to $1,100 for $155 tickets. In this particular instance, with tacked on fees, two tickets cost $3,000.

Even though the Ballet has received its money, the problem, as the Ballet’s ticketing manager says, is one of access.

Part of the problem comes when audiences can’t afford overinflated ticket prices and then stop considering going to the ballet altogether.

“We love supporting our community and we have our ticket prices set so that… every family that wants to come see The Nutcracker can,” Clark said.

This article was particularly timely because I recently noticed that the top Google results for our theater was a site with the pattern “theatrename.box-officetickets.com.” They are selling some of our events at 4.5 times the face value.

It isn’t just us. I did a little more searching with common theater names and Ohio Theatre in Columbus, Fox Theatre in Detroit and Bijou Theater in Knoxville all have sites with the same URL pattern that show up.

Lest you think that only big productions at famous venues are vulnerable, my theater is located in a rural area and the show in question two years ago was an Elvis impersonator. There was a good crowd scheduled to show up, but it was hardly the most heavily in demand event.

It doesn’t take much effort to check the Google results for the search terms including your theater name and location and see what shows up as selling your tickets. In addition to the theatername.box-officetickets.com address, I have also seen theatername.ticketofficesales.com as a common site names. I am sure there are others.

It can be good to remind potential and existing customers of the official ticket outlets. The fact that these are not the official websites are quickly apparent to many people, but to those not accustomed to navigating the internet and purchasing things online, it isn’t as clear.

At the prices some of these places are charging, all it takes is just a couple of people making purchases to make it worth their while.

N.B. In the comments, Marc Fleming shares a link to a video the Pittsburgh Cultural Trust created to combat this issue.