You Must Be This Smart to See This Show

by:

Joe Patti

I don’t know if you have been reading about this new book that is out, Everything Bad Is Good for You in which author Steven Johnson proposes that pop culture, TV and video games are actually making us smarter.

I had an idea that either might be an empty marketing ploy or a subversive, yet effective way to get people to attend shows depending on the degree of subtlety in the execution.

One of the barriers to attendance often cited by people is that they don’t know how to act and don’t know if they will comprehend what is going on. However, these people are getting an unstated, perhaps implied message from an arts organization that this might be the case. This is based on being unfamiliar with the method of delivery and the inscrutable traditions surrounding the viewing of the work. All the attempts at outreach and advertising lower ticket prices fail because of an unspoken, perhaps implicit message that people aren’t up to handling the experience.

It may be counterintuitive, but I was wondering if explicitly delivering that message might be the answer. (Bear with me.) I wonder if it might be effective to program a show that is intellectually challenging, but readily accessible to most audiences and then promote it in this unorthodox manner.

The arts organization, perhaps in collusion with the media might put out the word that the work is somewhat intellectually challenging and that only people who are smarter than average might enjoy it. Underscore the fact that one definitely need not know anything about the arts or how to act to enjoy it, in fact it is being held in an less formal alternate space, but an attendee should be fairly intelligent.

In recognition that intelligent people come in all shapes, sizes and economic backgrounds, you are keeping the price low so that these folks can enjoy this performance.

If not presented in a condescending a manner or laid on too thick (you don’t want to be too obvious about employing reverse psychology nor do you want to imply your regular audience is stupid), people might rise to the challenge. People tend to think of themselves as at least slightly smarter than the next guy and might feel motivated to test out this theory by attending. It is one thing to have someone use body language to imply you are unworthy–it is difficult to figure out how to combat a non-verbal statement. However if someone states you might be unworthy if you can’t meet a specific measure, there is a clear course of action to prove otherwise.

Creating a series of such events for smart people can serve as an entree (and a channel for empowerment) for new patrons to the more sophisticated world of your “mainstream” programming. I have already suggested a “garage band” approach in a posting in an Artsjournal.com discussion (mirror on my site here because I couldn’t include the links in my commentary.) I think this might be the way to promote that type of program.

Roots That Tie Us Together

by:

Joe Patti

Recent events have kept me from writing entries of late. Some have been tiring, but others rather energizing. I don’t think I am going out on a limb when I say that some times when arts folks talk about how much what they do/are planning on doing is going to deeply impact the lives of others, they feel a little dishonest.

You propose a group on a grant application or to your board of directors talking about how exposing audiences to X is going to influence the thinking of people. But when the artist(s) perform, the results aren’t too much different from the groups that came before or those that follow. Attendance might have been up a little, but comments aren’t any different than those you get for the shows that weren’t billed as being extra special. The whole experience could be interchanged with any other experience.

One can be fairly confident that at least one or more people were touched and perhaps inspired by the work in a significant way. But even the most idealistic among us needs a little concrete proof that efforts made were worthwhile.

Then you get that one show that removes all doubt and I had that experience this past week.

We had a band from New Zealand called Te Vaka perform this past week. The group presents Polynesian music and dance from Tokelau, Tuvalu and Samoa. They use traditional log drums along with electric, acoustic and bass guitars.

Given that there is a fair population on O’ahu from each of these island groups along with regular fans, we easily sold out the performance. (Which did not please those who procrastinated about buying tickets.) I could have set up extra seats, but I heard the audience liked to dance—and good lord did they–so I left some room.

Honestly, a performance where ex-patriots got to hear music from home and watch traditional dance and would have been enough. Especially since the rest of the audience got carried along with the enthusiasm and could recognize some value in a culture that was somewhat similar, but not entirely so to the one in Hawaii.

However, our co-producing partner arranged for a school lecture-demo this morning. There was no doubt in my mind that the event was what funders had in mind when they sought to provide arts opportunities for at-risk kids.

The program was well suited for the school groups we had. It was familiar enough to them that they had a frame of reference (unlike, say if we had a modern dance program which they might not know enough about to begin comprehending.) and yet different enough to hold their attention for an hour. One of the teachers was almost in tears from gratitude.

Apparently, the last time Te Vaka was in Hawaii back in 2002, they received an email from a kid saying he was inspired by the group and was going to devote more time to his music. Today they actually got a similar email from a friend of a woman who attended Saturday night saying much the same thing.

After the performance, Te Vaka was invited to lunch by the students in the college’s halau (a type of school of Hawaiian culture). The students did a welcoming ceremony in Hawaiian chant and then had a lot of great conversation over lunch comparing notes about the similarities in each other’s languages and culture. An ukelele was broken out and the students performed some music and hula for Te Vaka.

As I started to urge the group toward the door so we could make it to the airport, the kumu (teacher of Hawaiian culture) offered a fairwell chant which one member of the group returned. Native Hawaiian instruments and dictionaries were pressed into hands as parting gifts and pictures were taken (as I chanted “To the airport, to the airport.”)

These wonderful and poignant moments reminded me that art doesn’t have to be a one directional exchange (the portraits on money notwithstanding). There is so much emphasis on going somewhere to stand or sit passively absorbing what someone else has produced.

This might be why people are intimidated by what they hear or see. They aren’t quite sure if they are receiving what is being transmitted correctly and if they are getting their money’s worth. There have been frequently observations which theorize that people often give standing ovations to good, but not exception performances, out of a need to convince themselves they have received something worth the money they paid.

I wonder if it would help matters if young students, knowing they were going to see a performance in a week, were required to create something of their own to exchange. I wonder if people’s view of art would change if they found themselves empower to create art that had value in an exchange for a different type of art.

Obviously, you don’t want to have it happen every day lest it devolve into a ceremony of motions empty of meaning and significance. Say a student creates something and then presents it with a sort of understanding of “You are a master artist and I am merely a beginner, yet we share the same spark. I present this thing that has meaning to me unto you as a symbol of my respect for sharing your gift with us.”

I wonder if that action, only performed a handful of times in the formative years, could plant the seed of a greater respect and comprehension of the artistic exchange in the adult.

New Administration Structure?

by:

Joe Patti

There is something interesting/puzzling going on locally with the Honolulu Symphony organizational structure. I was going to let Drew McManus over at Adaptistration because he is the authority on the strange world of orchestras. But dang it, the whole thing is making me curious so I gotta say something.

And if Drew doesn’t like it, well he is 5,000 miles away 😛 What’s he gonna do? He has friend here though. If you hear I got killed in a freak oboe accident, you will know it is him!

Anyway, enough jabbering here is the story.

Honolulu Symphony President Steven Bloom is stepping down apparently to leave symphony management altogether. The chair of the board will be taking over administrative duties until a replacement can be found. Here is the interesting part–they are going to appoint a volunteer CEO of the Symphony who will oversee whomever the replacement is.

According to the Honolulu Advertiser:

“As the symphony’s CEO, Cayetano would “oversee the administration of the symphony and … the president of the symphony would report to and be accountable to her,” Jackson said. “But her main role will be building the board and working on fund-raising.”

The interesting thing is this. Usually, the president/executive director of a non-profit answers to a volunteer board of directors of which there is a chair. The board sets policy and approves plans for the general direction of the organization. The president/executive director oversees the staff efforts in the execution of these general policies. Often he/she may go to the board for approval of a program the staff has proposed that will help in the pursuit of the organizational mission.

As the top administrator, the president/executive director is usually paid. However, the symphony is proposing an unpaid CEO position to whom this person will report. Presumably, the CEO will report to the board.

A bunch of questions come up. Since it ain’t easy running a symphony, how much time a week will the CEO be devoting to the job? Is the president pretty much doing the same as before, but essentially under more direct supervision of a board representative? Will the CEO oversee the staff then as well?

Is current president leaving because he resented the fact someone was being appointed to be his personal watchdog? (According to another article, the CEO position was the suggestion of an outside consultant.) If the person is only supervising the president, it could have that appearance.

But that might be better than the alternative where the CEO is supervising the whole staff. Since it is an unpaid position, the CEO might be part time and some decisions might have to be deferred for her return. Either that or any decision made by the president in her absence could end up conflicting with hers.

This is all wild speculation though. Knowing as little as I do, I wouldn’t normally give voice to it. However, I did want to take the opportunity to talk about possible pitfalls in such an arrangement since exploration of management decisions is part of the blog’s purpose.

Given that the board chair is only a part-time resident, it might be that they are just looking to have a consistent representative of the board authority on the island.

I am interested to see what the full story is. The articles talk about this person focussing on board development and fundraising. If the CEO is taking some of these responsibilities away from the President, I might applaud the move given my entry on how leaders don’t have the time to focus on the organizational future for all fundraising they must do.

Between Drew and myself, I am sure we will get the full story out sometime soon. (Actually, I shouldn’t speak for him. I don’t know if he is intrigued enough to pursue it himself. I am sure I will end up consulting him to put what I learn in context in any case.)

More Things Change…

by:

Joe Patti

I was reading today about how companies are trying to use graphic novels to get kids interested in reading. I was briefly filled with some hope, thinking that perhaps a child who read a graphic novel of a great work might become interested in seeing a play based on that work too.

Then I remembered it has been tried before.

In the 1940s, Classics Illustrated tried to turn great works into comic books. According to an entry on Toonopedia “The idea behind Classics Illustrated may have been to use the methods of the “enemy” against it, to expose young comic book readers to great literature, and thus awaken their intellectual appetites.”

According to Toonopedia, it didn’t work. There was too much book to squeeze into too few pages. Unfortunately, kids used the books as a substitute for reading the books. A woman who gave me some old Classics Illustrated told me they were the Cliffs Notes of her generation. (Ironically, Cliff Notes were the internet term paper mills of my generation.)

According to the graphic novel article, there seems to be a greater attempt to stay true to the stories and so readers should get more from them than the Classics Illustrated. Though I suspect kids will still hand in papers based on the adaptation rather than the original.

On the other hand, if it provides a degree of cultural literacy where none might exist without them, then bring on the comic books!

I was a monster reader to begin with, but I will admit, I first learned about Crispus Attucks (A black man, he was the first casualty of the American Revolution when he was killed at the Boston Massacre.), George Washington Carver, Harriet Tubman and Johnny Cash’s destructive alcoholic life before he found Jesus because I picked up anything that looked like a comic book.

In the 30 years since I picked up the comic book on his life, I have seen Crispus Attucks named mentioned in books maybe 4 times. So in some regard, the medium might actually be more effective at communicating information about important, but generally overlooked people and subjects. The visual format might help students remember the subject matter too. I still remember that Attucks was very mechanically inclined because I can still recall the picture of him working on a clock.

Hard to weigh the pros and cons though. Promoting academic laziness by implying that a graphic novel can replace a book vs. offering visual stimulus to reinforce the information being learned.