Mitch from McCallum Theatre made some comments on my entry yesterday and said something at the end which I thought would be the basis of a good entry.
I am a new reader of your blog. I read it because it was called “Butts in Seats.” I’m not sure that is really what you are promoting.
It is a good observation because while I have been writing about what it is I am doing in emails to people, it has been awhile since I stated it in the blog. Given that projects like this can evolve over time, I thought the start of a new calendar year might be a good time to state what it is I am trying to accomplish at this stage.
The blog isn’t simply about putting butts in the seats. The purpose is to talk about the environmental/financial/social challenges, debates, idealistic conflicts, emerging opportunities, solutions, what have you, inherent to running a not-for-profit arts organization.
For-profits are primarily concerned with putting butts in the seats. They aren’t challenged with the necessity of having to balance serving the community with financial stability. They may decide to make it a paramount concern, but it rarely is part of their founding mission statement and not a statutory requirement of their corporate status.
So what the blog is all about is filling the seats and trying to address all that too.
Mitch is absolutely right in his comments, it is the job of the organization to reflect the desire of the community. There have been shows of certain genres that I have been involved with that appealed to absolutely no one in my organization, from the executive director to the maintenance workers, but filled the house because we booked a high quality act in that genre and the community clearly expressed an interest in that genre. Most of the time your job as a performance booker isn�t to showcase your personal taste even though you are hired based on your good taste.
What I was mostly addressing in yesterday’s entry was the fact people can be convinced a mediocre violinist is talented because they look good in a slinky dress. They rush to buy tickets, but stick up their noses at the great violinist because Eastern Europe dentistry isn’t what it is in West.
As I mentioned earlier, there is an internal debate that typically goes on in a lot of non-profit arts managers minds and hearts as they try to figure a balance between these two violinists. What enhances the community life more–1000 people whose experience is broadened by exposure to a poppy rendition of classical music or 300 people who choose to attend a concert that requires more concentration to understand, performed by a person with great mastery of the subject.
Will any of those 1000 people become interested enough by this first exposure to classical music to try out more challenging fare? If so, then booking that performer is a wise choice as part of serving the community pursuit of personal growth.
If the answer is no and booking the performer actually diminishes people’s respect for classical music but fills the coffers and allows the organization to continue, then the decision to engage the performer is less clear cut.
When I talk about being cynical and elitist, I am actually just trying to show the internal dialogue going on so that readers can gain some insight into the process and perhaps not feel they are alone in these thoughts. It’s no crime to have elitist thoughts as long as you recognize they might unfairly narrow your view of things and seek a more equitable method of making booking decisions. (Consulting with community members whose judgment you trust, for example.)
In the arts there is always going to be the debate between idealism and practicality. You can lean against the stage door and groan “why do people like this crap” but the truth is, you booked the performance despite your personal taste because it isn’t about you, it is about the community you serve.
Many times the value to the show isn’t in whether it is good art. Sometimes you are teaching kids about dinosaurs, sometimes it is about diverting a community’s thoughts from a great tragedy that has struck them, other times it is to create community bonding by getting everyone to bring their awful voices together to sing Christmas Carols.
I won’t make the claim that I am not an elitist in some respects, but I am very much aware of my own pedestrian tastes in many areas including the arts. One of my mottos is “Customers are idiots. I should know, I am one.”
If you read back in the blog a bit you will see that I join other bloggers in acknowledging that many arts organizations take a condescending view of their patrons. Proposed solutions to this include trying to find ways to create an atmosphere in which more effective patron conversations transpire.
These programs aren’t aimed at making people smarter about factual information as much as knowledgeable about how and why choices are made and the relationships between things. Drew McManus’ docent program for example aims to foster discussions about things like the intention behind a particular mix of pieces chosen for a symphony concert. Why Haydn is an important composer is part of this conversation, but it isn’t the conversation.
Mostly why I write this blog is to help me clarify my position on things and give people something to think about to clarify theirs. I hope that someone is reading bits from time to time and it isn’t all just falling into the ether of the net.
Certainly I hope for constructive feedback and criticism because all this blog is really is a less anti-social way to publicize my internal thoughts and discussions than talking aloud in a public place. Talking to myself, no matter how impressed I am with what comes out of my mouth, will only get me so far in developing effective approaches to arts management.
"Though while the author wishes they could buy it in Walmart..." Who is "they"? The kids? The author? Something else?…