Back in 2006 U2 was supposed to play here in town but had to postpone because of an illness in the Edge’s family. We had a dance performance schedule for that day and I got it into my head to target U2 fans to attend the show with a “Does Bono Like Ballet?” ad campaign.
You can read about my rationale for attempting this and what the results of my little experiment were.
It was difficult to actually identify how many U2 fans came, though we had a good number of people buy tickets using the discount phrase according to the sales records.
Just for the record, the band did reschedule to just before Christmas. I went to the concert and had a great time.
