In the course of allowing people to rent our facility, my staff and I come across groups who have varying concepts of what successfully producing their event will entail. We have meetings with all our renters a month or so out from their event to assess their needs and often make suggestions even before the meeting about having a stage manager and production designer.

We very specifically qualify what we mean by these terms. More often than not, even people who claim to have produced events for nigh on two decades don’t seem to understand how important organization is to the success of their event. Today at a staff meeting we were discussing a recent event where a guy was introduced to us as the production stage manager at the advance meeting, asked the questions a person in that position would ask, showed up on the load-in day and provided some direction as to how items should be assembled.

The day of the event he came in to prepare things—then left to do his regular Saturday night gig somewhere else and another gentleman we had never met before was suddenly running things. Though honestly, I think he just thought he was advising people of what would happen next. People were making what he said should occur take place when they thought it looked dramatic.

I tell this story not to belittle the folks who rent from me but to illustrate how valuable it can be to teach people the skillsets related to live events. I had suggested to my technical director that we look into occasionally offering seminars in live event planning. He opined that those we would most like to throttle would probably not avail themselves of the opportunity because they thought they knew it all already. I pointed out that if some likely candidates took our classes, we would at least be in the position of suggesting qualified people for our renters to hire.

The larger picture I wanted to touch upon was that there is a group of folks out there who would appreciate the opportunity to learn how to produce events well. It might behoove an arts organization with the resources to show additional value to the community by periodically conducting classes and seminars.

I have talked about theatres providing inservice opportunities to high school teachers who have been appointed drama advisor but don’t know the first thing about putting on a production. Since so many schools have eliminated drama programs, it is almost a moral imperiative for arts organizations to ensure the programs that remain get all the support they can handle.

In addition to teachers, other folks who might be interested are those organizing street fairs, festivals, beauty pageants, churches and dance schools with annual recitals. Even smaller performing arts organizations that subsist on volunteer help might be interested. Their lighting designer might a commerical electrician by day and got the job because he is least likely to trip the breakers but has little idea how to avoid making everyone look sallow.

Sure there are plenty of books out there they can pick up that cover the theory well. It can’t replace the expertise of those who design lights, organize and order the execution of cues, construct inexpensive illusions and know how to get everyone and everything (from audiences, to sets to performers) moving to where they need to be quickly and accurately.

In some cases, as the instructor can learn something new yourself. We just taught some fundementals to a guy who knew nothing about lighting design. Essentially, we gave him a series of looks that could be achieved with the house plot we set up. He then spent two night writing up nearly 600 cues which we programmed into our lighting board. Since he was doing all the music playback from his computer, he set up flags in the audio design software he was using to alert him to call warnings and executes for those light cues. Prior to this, the group would employ the less accurate method of calling cues based on the progress of the digital counter on the CD player.

We had never even thought of using sound design software in this manner. Now we are suggesting that other groups do the same with their audio design software. In some ways, technology is making it easier for novices to organize their own events but it has yet to substitute for experience.

So next time you hear someone say they are putting together a real simple show with 20 people, perhaps take them aside, ask them to tell you more and intone some good advice in the voice of experience.