Back when I was registering my copy of Dreamweaver software at work, I apparently neglected to deselect a box asking them to send me info on their products by email. I usually ignore and delete the emails because I have better things to go than pursue the opt out process.

However, through either coincidence or targetted marketing, Macromedia (the guys who make Dreamweaver) got my number because the last two emails have caught my attention. The first email was about success Southern Utah University had using their software. (Granted, I might not have looked closer had I not worked at the Utah Shakespeare Festival which has its HQ there).

The second email contained a link to a short movie about the NY Philharmonic using their products. I hate to appear like I am pimping the software by posting the link here as much as I do like Dreamweaver for my modest web design needs. However, I think it is one thing to read blog entries about how technology can work for your organization and another thing to see how many ways it can be applied. It is worth watching just to look at how your website can work for you.

One warning before you watch this. While you can do all of this with the Dreamweaver program and it is fairly easy to produce a very respectable product, what the Philharmonic has done is very time consuming. Some of it requires advanced understanding and programming abilities. (Some of it only looks tough.) Note that the NY Philharmonic’s tech staff is larger than the entire staffs of most arts organizations and they farmed the work out to a design firm.

Without further ado, the NY Philharmonic Dreamweaver ad!