Giving The Arts a Bad Name

by:

Joe Patti

The Washington National Opera is advertising for a Priority Services Coordinator. This is bad, oh so very bad.

There has been a lot of discussion about the arts being elitist for many years and lately people have been talking in specifics. This week there was a lot of commentary on Camille Pagila’s interview in The Morning News. (There is a portion quoted on Spearbearer Down Left that sums up her theme.) In the interview, she essentially says the says arts and literature has to examine what they are presenting and the context within which they are presenting it.

Elsewhere, The Playgoer lifts a quote of the day from a Guardian article on the backlash against classical music in the UK.

So amidst this environment, imagine how I cringed when I saw the Washington National Opera advertising for a Priority Services Coordinator who “is accountable for the ticketing, fulfillment, and tactics targeted toward specific segments including high-level individual and corporate donors, artists, and other VIPs.”

I don’t have a problem with the job per se. I mean, the opera is located in DC where you have congressman, lobbyists, ambassadors, etc., running around needing cultural experiences. From the size and titles of their development staff, they look to be dealing with a large number of donors too. Having a person dedicated to their needs makes good sense.

What I object to is the title of the position. Even if you are giving people preferential treatment, you aren’t dispelling the perception of elistism by announcing to the public that you if you aren’t dealing with this person, serving you is not a priority for the opera.

It is just an ill considered choice of titles I think. However, they are in DC, performing in the Kennedy Center and despite the claim of being “Your National Opera,” they are probably a little too insulated from the reality of operating an arts organization in the rest of the country to realize how poorly this reflects on the rest of us.

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Author
Joe Patti

I have been writing Butts in the Seats (BitS) on topics of arts and cultural administration since 2004 (yikes!). Given the ever evolving concerns facing the sector, I have yet to exhaust the available subject matter. In addition to BitS, I am a founding contributor to the ArtsHacker (artshacker.com) website where I focus on topics related to boards, law, governance, policy and practice.

I am also an evangelist for the effort to Build Public Will For Arts and Culture being helmed by Arts Midwest and the Metropolitan Group (details).

My most recent role is as Theater Manager at the Rialto in Loveland, CO.

Among the things I am most proud are having produced an opera in the Hawaiian language and a dance drama about Hawaii's snow goddess Poli'ahu while working as a Theater Manager in Hawaii. Though there are many more highlights than there is space here to list.

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