How do you get to Carnegie Hall?….You know the line. The Oregon Symphony has been invited, they have asked the city to help pay for the trip, and the message in the paper? Cue the closing of fire stations, mixed in with a defensive posture and vitriolic comments mostly against the funding and now it is all uphill….it didn’t have to be so….
audience connection
Message Control and the Clouds in the Silver Lining….
Three different groups announced financial news that will have a big impact on their respective organizations, but with each announcement the negative is the focus with little or no regard for the impact the actual announcement might have on their constituents confidence going forward. It’s We’re a 4 Alarm Dumpster fire, run for your lives!…meets…sheesh only 30 million dollars….meets…. welcome back to the Millennium!……..
Quick Takes: The Gold Medal for the greatest Orchestra goes to…..
Another attempt to pit Orchestras against each other in an unofficial “Olympics” at Carnegie is a real head scratcher. What is the prize, who actually cares and what is the point? Thankfully Alex Ross provides some sanity but what is interesting is how Orchestras making the Carnegie pilgrimage seem to think it is a magic bullet to spur ticket sales back at home……
Passing the Buck(eye)….
Why is it always surrender? Why can’t it be retreat to re-engage, re- strategize to re-connect with a community, or rebuilding instead of tearing down? The Columbus Symphony is going a very strange route and is in danger of being on a one-way street with no turning back allowed by essentially giving over day to day operations (and possibly more) to another group. The problem is indicative as the orchestra world grapples with economic realities, but again I say let’s stop being victims and start taking action. We need to stop waiting for the tide to turn and start making some waves!…..
More ASS in clASSical – Unexplain This!
So I’m late in getting to the widely panned Philly marketing campaign Unexpect Yourself. Now to their credit it has created a lot of buzz in the blogosphere but whether it translates into sales and repeat business….well time will tell. What marketing in general seems to lack is creating a connection to relevancy with this and many other tag lines going for a just try it kind of E Harmony vibe. There is an incredible study out there that marketers should take note of that is not sexy but is relevant and might change the philosophy of sending out the message into sending out the messenger(s)…..
Very STATisfying! – part 1
It’s about Artistic excellence, We want to be the best orchestra this side of the…(insert iconic river or Great Lake here!), We’ve practiced, practiced, practiced…now we want to go to Carnegie Hall. How many times do you hear how great an Executive and/or Music Director wants their orchestra to be, but what does great actually mean. I contend that for an organization to be great it is others that need to bestow that adjective upon us, not ourselves. After all Olympians never judge themselves. I contend that the goal should always be Organizational Excellence, I want to share a stat…you be the judge….
Quick Takes: Putting your mouth where the money is!
We have all heard it word of mouth is the best form of advertising, and who would doubt it? Problem is it is both hard to quantify and to come up with data to prove its effectiveness, or so I thought……
Adjusting the Seasonings in Salt Lake! – Time to Make a Play!
The Utah Symphony and Opera have been rescued by a very large gift which is great news. A couple of articles about their situation got me thinking more about community outreach and how the tangible resonance of a hall needs to be matched with the resonance felt within and even beyond our communities. More importantly though, it’s now time for Orchestras to stop playing defense in this recession and start to become a player in getting America out of it!……We are faced with possibly the greatest opportunity ever to become relevant, so it’s time get off the bench and fight!…..